Web Design That Maximizes Your Revenue
In today’s digital world, your website is the first interaction consumers have with your business.
That's why almost 95% of a user’s first impression relates to web design. It’s also why web design services can have an immense impact on your company’s bottom line.
That’s why more companies are not only reevaluating their website’s design but also partnering with Swift Digital Marketing Agency, the web design agency.
With over web design services under our belt, we're confident we can design a custom website that drives sales for your unique business.
Invest in your site’s success with Swift Digital Marketing Designs. When you invest in our professional website design services, you will receive a website that’s:
You can also include additional features as a part of your professional website design. For example, you can request our developers to integrate a database into your design, enable ecommerce functionality, and more.
Transparent prices for award-winning web design services. Choose our web design services, and your business can count on 100 percent transparency. From our personalized quotes to our initial designs, our team provides your company with complete access to our web design pricing and strategies.
Get a free, accurate, and instant quote for our web design and development services with us.
If you’re looking to launch your redesigned or brand-new website fast, we offer rapid web design services. Partner with our team of web designers for this service, and they’ll create a site in 30 days for your business.
What do web design services from Swift include? Our team tailors our web design services to your company and its unique needs. That’s why you can customize every feature of our services to your company, products or services, and goals.
The result is a website that your company — and your visitors — loves.
Learn more about our website design services:
Search engine optimization
We maximize the results of your website design or redesign plan, as well as improve your digital marketing strategy, by ensuring your website follows best practices for search engine optimization (SEO). SEO refers to an umbrella of techniques that enhance your website’s ranking for relevant search results.
A higher ranking in search results correlates to higher visibility among users in your target audience. With better visibility for relevant search results, your website can earn more clicks and traffic from high-value users — that can translate to more store visits, online purchases, quote requests, and more.
As we feature a team of talented designers, we can coordinate with our Internet marketing team. Their teamwork ensures your website not only looks good but also ranks well in search results.
With our web design services, you can rely on our designers to create every page of your website.
Whether you’re an ecommerce store, brick-and-mortar business, or service provider, our designers can create the webpages that your company needs to reach, inform, and convert your target audience. As a full-service digital marketing agency, we also offer content marketing services to enhance your strategy.
Our web design cost calculator features five tiers for the number of web pages:
What if you need a lot more than 250 pages?
Just contact us online — or use our project quote calculator to submit a request for an exact quote. Our experienced strategists will provide you with a customized plan and quote for the pages your site needs, whether it’s 300, 500, or more.
You can also call on our team if you’re not sure how many webpages your website needs. They can provide years of advice and trusted recommendations when it comes to web design. Just give us a ring at (216) 339-6041 to chat.
It’s essential that your website captures your brand, which is why our web design services include unlimited style options. For example, if your company requires a sophisticated design that emphasizes the quality and price range of your products, our team can achieve that for you.
Additional examples of website styles include:
Our web design quote calculator features these four styles, as well as a no styling option, to provide you with an accurate quote estimate. We don’t limit you to these five options, though, as no one wants a cookie-cutter website.
We encourage you to share your style preferences when requesting a quote online or chatting with our strategists. Your dedicated project manager will also invest the time to learn your business, goals, and vision. That allows our designers to create a custom, one-of-a-kind website.
For maximum impact, we also offer website copywriting with our web design services. We feature an experienced and specialized team of copywriters. With their expertise in technical and non-technical industries, we can create compelling copy that engages and converts website visitors.
We offer three website copywriting tiers, which include:
As a part of our website copywriting services, we optimize your website copy for SEO. What does that mean? Our digital marketing specialists research high-value, relevant keywords for your business, industry, and webpages, which our copywriters then use to optimize your webpages.
When consumers use those keywords in their searches, your website appears near the top of search results. That’s an immense perk, as 75 percent of users don’t go past the first page of search results — in fact, more than 30 percent of all search traffic goes to the first search result.
Responsive design. Our website designing services also offer the option of responsive design. However, we recommend responsive design because it supports mobile users, which can consist of shoppers using their tablet or smartphone to browse the web.
With more than 50 percent of the Internet’s traffic coming from mobile users, it’s imperative to provide support for users on-the-go. It’s also best practice for SEO, as Google now follows a mobile-first index, meaning it crawls and views websites from the perspective of a mobile user, not a desktop user.
If your website doesn’t support mobile users, Google sees that — and modifies your ranking in search results. That can lead to a lower ranking, pushing your site to page two of search results and away from your target audience.
With our responsive design option, we prevent that from happening to your business.
Many company websites feature a database, such as for processing payments. We provide full support for database integration, which we separate into three tiers — basic, advanced, and full development.
As a part of our database integration services, our team of designers and developers work with your company one-on-one to ensure we develop and launch the exact database your company needs and wants.
Not sure what kind of database integration your company needs? Talk with our experienced strategists. They can provide a recommendation, as well as coordinate with our web developers, to ensure you receive what your business needs.
For ecommerce companies, we also offer ecommerce functionality deliverables. Like our database integration service, we offer three tiers — basic, advanced, and enterprise. If you’re unsure which level provides your business with the best results, you can chat with our experienced strategists.
With their expertise, they can help you determine the most useful tier for your business. Plus, our strategists can coordinate with a designer and developer to confirm that the basic, advanced, or enterprise tier will provide the best return on investment (ROI) and user experience (UX).
Content management system (CMS)A CMS is another optional add-on for our web design services.
Whether you’re an ecommerce website or informational website, a CMS offers immense value. It can help your business manage and streamline your content, which can improve the efficiency of your content marketing strategy.
In most cases, our team recommends a CMS as a part of our web design services. We offer three CMS tiers — standard, advanced, and enterprise. Depending on your company and its size, a standard CMS often works.
For the most accurate recommendation and quote, however, contact us online.
As a full-service digital marketing agency, we can match your exact web design needs. Our ability to customize every aspect of our web design services to your company also allows us to provide an unmatched level of personalization when it comes to web design.
Why invest in professional web design services? If you’re unsure about the value of professional web design services, there are several factors to consider. For example, you could increase your conversion rates, competitiveness, and search ranking. All are results that could have a direct and positive impact on your profits, market share, and growth.
Learn more about the specific benefits of web design services:
1. Increase your conversion rate
A conversion can range from a shopper purchasing a product to a user signing up for an email newsletter — it’s unique to your business and your goals. No matter your conversion goal, web design services can help.
Today, most conversions relate or include an online interaction. For example, maybe you want to drive more in-store visits through local SEO — for reference, 80 percent of local searches convert — which will likely involve users interacting with your website.
If you feature an outdated website with poor usability, it’s impacting the first impression of users. That first impression shapes not only their opinion of your company but also their decision when it comes to visiting your location, purchasing your product, or joining your email newsletter.
With a user-friendly website that’s intuitive, as well as modern, you can create a positive first impression with consumers. That can make users more likely to convert, whether by stopping at your store the next day, calling your team for a quote, or becoming another subscriber of your email newsletter.
2. Optimize your user experience
A website’s user experience offers an immense return on investment (ROI) for businesses — $100 for every $1 invested, on average. It can also deliver a tremendous blow to companies that ignore UX testing, as almost 90 percent of users shop with a competitor after a poor user experience.
With professional web design services, your business can provide users with the best experience. For example, our team can improve the usability and readability of your website, whether on mobile or desktop. That makes it easy for consumers to find the information they need and take action.
That action can include visiting your store, purchasing your product, and more.
3. Maximize your competitive edge
No matter your industry, you have a direct competitor — and it’s essential for your company to have a competitive edge. While you may provide a better product and a better experience, those unique selling points can become lost in an outdated, unusable website.
With our website design services, you can ensure that your company maximizes its first impression with users. You can also make sure that your business stands apart from competitors in your industry, emphasizing that your product or service is the best.
For example, if you’re a pest control company looking to generate leads, it’s a tough market. You, however, can make it easy for potential leads to contact your company by investing in a website focused on the user experience.
In this scenario, your company can benefit from the fact that 89 percent of users shopwith a competitor after a poor user experience. That is an immense gain for your business, offering you the chance to increase your sales and market share with a simple redesign or a quick update to your website.
4. Improve your search rankings
Whether they’re searching on their tablet, smartphone, or desktop, users rely on search to find what they’re looking for, from services to products. That’s why Google processes more than two trillion searches a year, and why 80 percent of users turn to search when they need something.
If your website doesn’t rank on the first page of search results, however, it’s difficult for your company to connect with those consumers. That’s why SEO is an essential part of web marketing — you need your website to rank to drive conversions, sales, and subscribers.
With a competitive SEO strategy, as well as professional web design services, you can ensure your website ranks for keywords or search terms relevant to your business. Plus, you make sure your site provides the best user experience possible.
For example, if you provide landscape services in Cleveland, Oh, you may want to rank for the keyword, “landscape design Cleveland,” or, “landscaping Cleveland.” Depending on your strategy, you would probably create a webpage optimized for this keyword.
With our design strategies, as well as optimization tactics, it’s likely this webpage would rank on the first page of search results. That allows your company to reach high-value users in your target audience, transforming them from leads to customers.
5. Enhance your Digital Marketing Strategy
In digital marketing, your website is your foundation or home base. It’s where you direct users, whether from search results, social media, or another source. As a result, it’s critical to maintain an optimized and up-to-date website that can support your digital marketing strategies.
With a robust website like that, your business can improve the results of its other Internet marketing strategies. For example, if you use email marketing, our web design services can increase the number of subscribers earned through your website’s sign-up forms by upgrading your website’s usability.
Another example comes from pay-per-click (PPC) advertising. With our design and marketing expertise, our team can develop landing pages optimized for conversions for your PPC campaign. That can improve the results of your PPC campaign, maximizing your ROI.
How does Swift design websites? At Swift, our web design services provide a 360-degree experience, which includes:
How do we create our customer winning websites, though? By following the five principles of web design.
Creating a beautiful website is the first step to earning new customers.
The appearance of your website tells visitors more about your company than your words. A site that incorporates modern design elements, optimized images, and other multimedia is much better at converting customers than a website that looks like it's from 1996.
As a result, the appearance of your website plays a huge role in its success!
This factor also includes incorporating responsive design into your site.
Responsive design is the technique of making your website re-size itself to fit on the screen of any device. So, whether someone's looking at your site through an iPhone or a 27-inch desktop monitor, they'll still get a great, easy-to-use experience.
That experience — often called user experience — is the first step in getting a new customer. When users see you have a sleek and attractive website, it’s easy to keep them on your site. But a good-looking website is just the beginning. You also need clear navigation.
Navigation is the part of your website that lets people find what they want.
Modern websites have simplified navigation to work on desktops and mobile devices. One of the most popular and effective navigation elements is the breadcrumb. For an example of a breadcrumb, check out the image below.
Breadcrumb navigation got its name because it links to every page a person views as they move through your site — kind of like when Hansel and Gretel left a trail of breadcrumbs to follow in their fairy tale.
With breadcrumb navigation, your website’s users can jump back to any page they've previously seen. So, if you're an ecommerce site, you can let someone go from a product page to a category page with one click.
If you profit through lead generation, you can use breadcrumbs to get users from information pages to index pages, so they can read and learn more about the same topic.
For example, a manufacturing website design may feature a breadcrumb menu that guides users from general to specific services, like coating services and then coating services for specific materials. This breadcrumb menu makes it easy for users to go back to the general service and find the service they need.
Breadcrumbs are just the beginning, though. You can also use mega menus like the one we have in our header. These menus feature big text, links to information centers, and additional links to specific topics.
With hundreds of other navigation styles available, there's no right or wrong answer. It's all about what works for your brand when it comes to providing a stellar experience for your users.
Giving them a great experience has another benefit, too — you hold their attention.
Once you have a visitor on your site, it's crucial that you keep their attention. If you lose it, your visitor will leave your site, and you'll miss out on a sale.
Attention is valuable because it keeps someone focused on your brand, products, and or services. So, if you want to make a sale, you need someone's attention on your website.
With that in mind, different companies can hold attention in different ways, including:
Direction refers to showing someone how they can proceed on your page — in most cases, this directs a user to scroll down your page. Vertical scrolling is the most common form of progression on websites because it's simple, intuitive, and useful.
The catch is when you use vertical scrolling on your mobile site design.
While desktop users use a mouse or scrollbar to progress through your page, mobile visitors use their fingers. That means your mobile-side pages are easy for someone to tap, hold, and swipe so they can scroll just like your desktop users.
This design feature goes back to the concept of responsive design.
Responsive design may mean that all your site visitors get the same great experience, but how they get that experience is entirely different. Your desktop-compatible site might use mega navigation in the header with lots of drop-down menus and big, eye-catching visuals.
But that’s too much content in one area for a mobile site.
Instead, mobile sites should have a hamburger menu — a navigation style that lets users tap a button, open a menu, and choose their next page from there. Hamburger menus get their name from their distinctive symbol. You may recognize it as looking something like this:
With a hamburger menu, it’s simple for mobile users to navigate to any part of your website.
ActionAction is the ultimate goal of earning any new visitor to your website. But visitors won't take action if you don't encourage them! That's why it's so important to use a calls-to-action (CTAs) at the end of every page on your site.
A CTA acts as instructions, telling visitors what they should do next to get one step closer to becoming a customer. While that may sound bossy, studies prove that CTAs dramatically increase conversions in every online business model, from lead generation to charitable donations.
Whether you want to get someone to a contact page or have them make a purchase, it’s essential to include CTAs in your web design. That’s why our team of copywriters develop compelling CTAs that support your digital marketing goals, from increasing email subscribers to product purchases.
CTAs can take the following forms:
It takes time, revisions, and editing to make a performance-driven website something the Swift Digital Marketing Agency has nailed down to a science. Working in your best interests, we create a website to make sure you succeed online.
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