If you own a business, you know that one of the best ways to become an authority in your industry is to create informative, beneficial content (like our video on repurposing content below).
There are a lot of ways to deliver your content to your target audience, but one of the best ways is with social media.
Social media for content marketing is a dream come true because it helps you:
If you want to learn more about social media for content marketing, feel free to give us a call at (216)-339-6041. Otherwise, keep reading!
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Speak with Us Today! How are social media and content marketing related? Before we dive in, it’s important to note the connection between social media and content marketing.
Social mediaSocial media refers to any social media platform including, but not limited to:
Social media is home to billions of users, and the numbers continue to grow every year. For example, Facebook alone has a staggering 2.45 billion users.
There are a few things you can accomplish with social media marketing including:
Content marketing refers to the process of creating, implementing, and sharing written content, video content, and more.
When you market your content, the goal is to increase your customer base by informing your target audience about topics related to your industry.
You can accomplish a wide variety of goals with content marketing including but not limited to:
When two different marketing strategies have the same goals, it makes sense to use one to improve the other, and that’s exactly where social media for content marketing comes in to help.
Creating a social media content strategy helps you get the most out of your website content and accomplish all of your goals — two times over.
Let’s talk about how you can create a social media content plan that combines your current content marketing efforts with your current social media efforts.
Haven’t jumped into either marketing strategy yet? Don’t worry!
Swift Digital Marketing has a full team of social media marketing specialists and content marketers who know how to create specialized campaigns for your unique business. Give us a call today at (216) 339-6041 to learn more about what we can do for you!
Creating a social media content strategy that helps you get double the benefitsYou can reap benefits from a social media marketing strategy, and you can also reap benefits from a content marketing strategy, but what happens when you create a social media content strategy?
Not only will you make your content available to two different audiences, but you’ll likely see increased metrics across the board.
Let’s go step by step to create the perfect social media content plan for your business.
Step 1. Take inventory of what you already haveBefore you can get started, it’s crucial that you determine what you already have in place.
Here are a few questions you can ask yourself, and what to do depending on your answer:
Step 2. Determine what your audience wants to see on socialThe name of the game when it comes to marketing is catering to your target audience — after all, they’re the ones that buy your products.
It’s important that you don’t create content because you think it’s important, but rather create content that you know appeals to your target audience.
For example, if you own a bakery, you might be tempted to post the brands of icing tips that you use to decorate, but make sure you think long and hard about whether or not that topic is important to your target audience.
If you own a bakery that is known for children’s cakes, a better content topic would likely be something like options for boys’ birthday cakes.
You don’t need to guess what your audience wants to read, though.
Here are a few ways to determine what your target audience wants to see on social media:
Make sure that you always pay attention to the competition and take note of what content performs best on each of their social platforms.
Also, keep in mind that just because something works on Facebook doesn’t mean that it will get the same reaction on Twitter.
Looking at your competition who already posts content on social platforms is like testing different types of content without creating it. You’ll learn a lot without even lifting a finger!
For example, if you see that your competition gets a lot of attention on their posts including a cake decorating video, it can tell you that your audience values videos.
However, if you see limited interaction on posts that talk about “quick baking facts,” you can draw conclusions from that as well — either your audience prefers longer content, or they don’t care to learn quick facts.
You’ll also come up with some ideas of your own by looking at your competition. For example, you might see that a page about quick baking facts isn’t fruitful, but quick baking tips might be a topic with opportunity. Test them for yourself!
If you’ve had a social presence for a while, it’s important to learn from the past and analyze how your previous content performs.
When you use analytics to determine how previous content performs, you’ll not only save yourself time, but you’ll save yourself the effort. When you know exactly what kind of content works on what social platforms, you’ll be able to create it without hesitation.
Step 3. Create informative website contentDon’t worry, we’re still talking about social media! You must create informative website content first to create a social media campaign for your content.
This content varies from article pages to blog posts, to videos and everything in between.
When you create informative website content, not only will you be able to rank in search engine results pages (SERPs) for important keywords, but kill two birds with one stone by posting your site content on social media.
But how do you create informative website content that will grab the attention of your social followers? Check out our tips for writing fantastic web content that you can share on any platform:
Not only do users see your video on their social feed, but to learn more, they’ll be encouraged to click the link to your website where they can learn more about the topic.
Step 4. Create a content calendar and get sharing!
Creating a content calendar helps you stay on track when it comes to social content. When your account goes silent for a while, users are less likely to trust you and your brand. A dry spell on your account might make your brand seem lazy, or too busy to handle your social accounts. Either way, it’s not a good sign to potential customers.
On the other hand, when you post often, they’ll trust you as an authority and look forward to when you’ll post again.
Creating a social media content calendar isn’t hard!
Whether you create fresh content specifically for your social platforms or repurpose content that you’ve already posted on your site, you can include it all in your social media content planner!
5 social media content marketing examples to inspire your campaignSee how other companies are utilizing social media for content marketing!
1. A recap
Susquehanna University posted one of their most popular pictures of 2019 on their Twitter feed — a genius move for engagement since users liked the photo in the past. They also provided users with a link that directed them to their Facebook account where they could see more popular 2019 images.
2.. A peek inside
Buzzfeed Food posted an article that not only takes users to their website, increasing site traffic, but to entice clicks, they gave users a peek inside the article that makes clicking hard to resist.
3. A special offer
CVS previews their pre-sorted Rx packs in their video content — an offer that is sure to get CVS loyals buzzing.
4. A piece of user-generated content
The modern toothbrush mogul Quip posted a piece of user-generated content to gain the trust of their followers. Not only do they show that others love their brand, but they show followers that their product is a must-try.
Ready to dive into the world of social media for content marketing?Swift Digital Marketing can help! We’re a full-service digital marketing agency that has over 200 marketing specialists who are well-versed in social media marketing and content marketing.
We can help you create campaigns that improve your brand awareness and your client base by using cross-channel marketing to seamlessly integrate your content marketing strategy with your social media channels.
To learn more, contact us online or give us a call at (216)-339-6041!
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