How to Make an Instagram Post Template for Your Business or Brand

How to Make an Instagram Post Template for Your Business or Brand


Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it's critical you take the time to create well-designed and thoughtful Instagram posts to stand out.

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You'll need to apply a strategic design plan to your business's Instagram to attract a loyal following and find success on the app, long-term.

However, creating a clean and cohesive Instagram feed takes design skills you might feel you lack. Plus, Instagram's algorithm favors brands that post at least once a day — that time commitment could be adding to your stress.

If that's the case, you're in luck — there are ways you can create pre-made Instagram post templates, so you've got a stash ready-to-go. Plus, by ensuring you use the same templates for different posts, you'll have an easier time creating a cohesive and aesthetically-pleasing feed.

How to Create Posts for Instagram
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1. Use Instagram Post Templates
2. Choose Your Post Format
3. Choose an Image
4. Add Design Elements
5. Save the Photo
6. Upload to Instagram​

1. Use Instagram Post Templates

​Let's face it — you don't always have the time, resources, or personnel to design noteworthy Instagram posts. That's why we recommend using Instagram Post Templates for Business which you can build from and customize.

Here are some options to create and save Instagram post templates, so you can have stunning posts on-hand whenever you're ready to publish.
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2. Choose Your Post Format

While traditional Instagram posts to your permanent timeline are more long-lasting and allow for comments and likes, you shouldn't underestimate the power of Instagram Stories, which can be used for more immediate needs and occasions.

In fact, 500 million accounts use the Instagram Stories feature daily. So, when you're creating your post, ask yourself if it warrants publication as a story or as a traditional post.

3. Choose an Image

Maybe you've decided your post doesn't need a photograph and that text overlay on a solid-color background will work for you. If that's the case, hop over to the next step.

If you've decided you do want to use a photograph – particularly if you want one as the background for text overlay – you've got a few options.

• Take a photo on your phone or with a camera. No need to be a professional photographer for your Instagram posts – you can learn how to take great photos with your phone here.
• Use a photo from your company's files. This works well if you need to utilize team photos or product photography, which may be better quality.
• Use a stock photo that pertains to your business (just make sure you don't use the same one multiple times!).

4. Add Design Elements

Instagram post templates come with design placeholders for text with special fonts and other elements. Your next step is to alter, add, or remove any elements that you see fit.

This includes updating the copy so it reflects the information you want followers to know and/or the action you want them to take.

5. Save the Photo

When you've done all you can in the template builder of your choosing, save your photo to be posted on Instagram. All you'll have to do here is click "File" > "Download" > "PNG Image" or "JPEG Image." Then, just name the photo file, email or message it to yourself, and save it on your phone so you can post it.

6. Upload to Instagram

​Once you have your photo saved, it's time to upload it to share with your followers. For a traditional post, open Instagram, click the "+" button in the bottom center, choose your photo, add any filter, description, or hashtags, and click "Share." 

For an Instagram Story post, click on the camera icon in the top left of your screen, access your camera roll in the bottom left of the screen, choose your image, minimize the date that shows up to the point where it can't be seen, and add any further design elements – like a GIF or additional copy – to the image. From there, click "Your Story" on the bottom left.

Other Ways to Design Instagram Posts

Here are some other options to create and save Instagram post templates, so you can have stunning posts on-hand whenever you're ready to publish.
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Remember, your template is automatically saved to your Canva account. You can access it in the future, on both desktop and app versions of Canva, and edit it with new text to post the same design again.

Alternatively, you might consider creating a few posts now, and then saving them to your camera roll to post them in the future.

Besides Canva, there are a few other design editors that offer free pre-made Instagram templates. In particular, here are three tools you might consider:

• Fotor
• Crello
• HubSpot

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2. ReciteThis

If you're interested in creating a template for quote posts, it's easy to do — in fact, we've already curated a list of nine apps to help you make quotes for Instagram.

For our purposes, we'll try just one — ReciteThis.

To create a quote template for Instagram, go to ReciteThis, then follow these three easy steps:

1. Enter your quote in the text box.
2. Below, click the left or right arrows to peruse templates and choose one you like. Once you've chosen a template and written your text, click the "Create" button in the text box.
3. Click "Download Image" to post to Instagram's desktop version, or email it to yourself to post on your phone.
3. Creative MarketIf you're willing to shell out the cash, you might consider buying one of Creative Market's Instagram Template bundles.


And that's it! You're all set to create and save pre-made Instagram templates, so you can focus on attracting a loyal following without tediously designing a post from scratch every day.​

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