SWIFT Digital Marketing Agency
  • Home
  • Marketing Services
  • Advertising
  • Blog

How to Create Your Vision, Mission, and Values

8/29/2021

0 Comments

 

Starting a new business is exciting: There’s a fresh idea, a million to-do lists, and all the passion and drive to bring an idea to life.

As the brainstorming process gives way to a concrete plan, it’s essential to take time to articulate the vision, mission, and values behind your new endeavor. These are three key elements of the foundation of your brand identity. When you take the time to fine-tune your brand basics, you’ll have greater focus, more motivation, and a better sense of how your business shows up in the world — and online. A solid brand foundation can save time later, simplifying creative decisions and providing clear context to any employees, partners, or collaborators.

Read on to learn more about how to identify your vision, write your mission statement, and craft a list of your business’s values.
  • Consider your mission statement vs. your vision statement
  • Identify your vision and beliefs
  • Write your mission statement
  • List out your business’s values

Consider your mission statement vs. vision statement Unlike the vision statement — which focuses on the big picture — your mission takes the abstract ideals of a vision and translates them into action. Since your vision statement is the why, your mission statement is the how. Learn how to craft both statements below.

Identify your vision and beliefs

Though it may feel rudimentary, taking the time to clarify your vision and beliefs is the key to establishing meaning behind your mission. Moving forward, many business decisions stem from the core beliefs of a business, so it’s worth the effort to hone in on what you care about and are building into your business from the start.
In order to figure out your vision, start by considering the following questions:
  • What’s the problem my business will solve?
  • Why am I personally invested in providing a solution?
  • Do others care about this problem, and are they seeking a solution?

Write your mission statement

Once you’ve identified the problem you’re solving with your vision statement, get to the root of your mission statement by asking yourself:
  • What are the concrete details of how I will solve this problem? Does it involve developing a product, creating a service, writing a book, or something entirely different?
  • Is the solution attainable to create? Do I have the financial or physical resources? Do I enjoy doing this work?
  • Will that solution serve your clients and customers, and provide a satisfactory solution?

List out your business’s values

Unlike your mission, values aren’t tangible objects or plans. Instead, they’re the core ideals of your company that inform decisions moving forward. Strive to identify roughly five or six values to create a complete guide of the principles that govern the way your business shows up.

Ask yourself:
  • What makes me feel proud of my work? For example, is it the fact that this product has never existed before? Maybe I value innovation. Is it because I know this will positively impact the world? I likely value making a difference.
  • What are my favorite traits of the three people I most appreciate? If they’re honest, I probably value honesty. If they’re funny, I may value the power of humor, and integrate playful touchpoints throughout my business. If they’re open about themselves, it’s possible I value vulnerability.
  • What do I admire in other businesses? For example, if I respect their social media presence, I may value community engagement. If I appreciate that they showcase client feedback on their site, maybe I value transparency.
Every business is different, and there are no wrong answers. Reflecting on how others run their businesses can help improve how you imagine your own business.

Start building your brand with us!

​
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Author

    Write something about yourself. No need to be fancy, just an overview.

    Archives

    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    May 2022
    April 2022
    October 2021
    September 2021
    August 2021
    July 2021
    May 2021
    March 2021
    February 2021
    January 2021

    RSS Feed

    Categories

    All
    #1 SEO Marketing Company
    Advertising And Marketing Agency Near Me
    Advertising & Marketing Agency
    Akron
    Atlanta
    Austin
    Baltimore
    Baltomore
    Best Custom Logo
    Best Digital Marketing Agency
    Best SEO Company Near Me
    Best Social Media Agency
    Best Social Media Companies Near Me
    Best Web Design
    Best Web Design Agency
    Boston
    Brand Design
    Brand Identity
    Branding
    Branding Concept
    Brand Marketing
    Build Your Brand
    Canton
    Charlotte
    Chicago
    Cleveland
    Cleveland Best Web Design
    Cleveland's Best Branding Agency
    Cleveland's Best Social Media Agency
    Cleveland SEO Services
    Custom SEO Plan
    Custom SEO Strategy
    Custom Web Design
    Dallas
    Denver
    Digital Marketing
    Digital Marketing Agency
    Hire Top Branding Agency
    Hire Top SEO Agency
    Hire Top Social Media Marketers
    New York
    Professional Marketing
    Professional SEO Services
    Seo
    SEO Marketing Company
    SEO Plan
    SEO Strategy
    Social Media Marketing
    Swift Digital Marketing Agency
    Web Design
    Web Design Agency
    Web Design Company
    Website Design

TERMS AND CONDITIONS
Copyright © 2022 Swift Digital Marketing Agency, All Rights Reserved
  • Home
  • Marketing Services
  • Advertising
  • Blog