Running a franchise business puts you in a unique position when it comes to promoting your business online. In franchise marketing, for example, the franchisee must align their strategies with corporate marketing guidelines to ensure centralized messaging across the business. However, the franchisor must also recognize that most of these strategies don’t apply at the local level, which is precisely where franchise digital marketing excels.
In franchise digital marketing, an experienced franchise marketing agency or marketer devises and applies franchise marketing tactics that deliver growth to a franchise while remaining consistent with corporate marketing guidelines.
Finding the right franchise marketing strategy is one of the biggest challenges franchisees face. That’s why most franchise owners rely on the expertise of an experienced franchise marketing agency to help them build the right strategy.
In this blog, we’ll share with you franchise marketing statistics that you can use to inform your franchise marketing strategy. Peruse our franchise marketing statistics 2021 list to glean helpful information that can improve your marketing methods.
State of the Franchise Industry2020 was a challenging year for franchise businesses all over the world. Both franchisees and franchisors, in particular, are still reeling from the effects of the coronavirus pandemic. Let’s take a look at a few statistics that provide greater insight into the current state of the franchise industry.
Franchise SEO StatisticsBecause franchises carry brands that are already widely known and accepted, consumers are generally more comfortable working with these businesses. But unless consumers are aware of a location near them, they still won’t be able to visit your store or acquire your service. That’s why franchise businesses need SEO to improve their local visibility. Take a look at the franchise SEO section of our franchise marketing statistics 2021 guide to help you implement a local SEO strategy.
Franchise Advertising StatisticsFranchise advertising plays a pivotal role in driving franchise growth. With its precise targeting options, utilizing these methods can prove cost-effective for your business. Whether you’re using a centralized advertising model for enterprise marketing or a decentralized model where franchisees have free rein, taking advantage of franchise advertising services can make a significant impact on your business. Take a look at this franchise advertising section of our franchise marketing stats 2021 list for insights.
Franchise Social Media StatisticsThe power and reach of social media should not be underestimated in today’s digital landscape. Both franchisors and franchisees understand the value of social media, which is why more and more multi-location businesses rely heavily on social media for their franchise marketing efforts. Below are some social media statistics for franchisees and franchisors to guide your social media efforts.
2. Poor Customer Service (49 percent)
3. Irrelevant Content (45 percent)
4. Too Many Ads (45 percent)
Social media listening is an integral part of running a successful franchise. This allows you to get a feel of what resonates with your local audience. Keep track of your social analytics and consistently engage your audience in conversation to gain more insights into their preferences so you can create content tailored to their interests.
Franchise Email Marketing StatisticsWhen it comes to enterprise marketing, the impact of email marketing isn’t just about sending emails to your contacts. Because branding is vital in corporate marketing, being able to deliver marketing emails directly to your audience’s inbox allows you to deliver a centralized message while still providing relevant, personalized content. Here are some email marketing statistics to guide your enterprise marketing campaigns.
ConclusionIn this blog, we shared some of the most insightful franchise marketing statistics to guide your marketing strategies. We hope that you were able to glean information from our franchise marketing statistics 2021 guide that can help your franchise expand its influence and generate more growth.
Franchise marketing can be tricky because it requires a clearly defined strategy that benefits both the brand and its franchise holder. For franchise digital marketing strategies to work, the corporate office must provide their franchisees a certain level of freedom with their franchise marketing strategy to tailor their methods to their local audience.
If you need assistance from a top-level franchise marketing agency to generate success for your franchise, Thrive is here to help. We have worked extensively with both franchisees and their parent companies in assisting them to expand their franchise’s influence. Partner with an established agency that understands what it takes to build a successful franchise marketing strategy. Give us a call at (216)339-6041 or to schedule a consultation.
Filed Under: Search Engine Optimization, Thrive News, Social Media, Email Marketing.
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