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Revenue-driving content marketing services
Content marketing is one of the most powerful digital marketing strategies. With the ability to double website conversion rates, as well as drive brand awareness and website traffic, content marketing is essential to increasing your company’s revenue. With Swift Marketing Servies as your content marketing services partner, you can expect custom content that follows search engine optimization standards. Even better, you can count on transparency — no hidden fees and no secret strategies. What are content marketing services? Content marketing services are digital marketing services that include planning a content marketing strategy and creating, distributing, promoting, and tracking content to achieve specific business goals. Content types include articles, blog posts, videos, infographics, podcasts, ebooks, and more. Content marketing services: Our process It’s what all our clients receive with their Swift content marketing service package. We even offer custom packages to match your company’s unique needs. If you’re unsure about which of our packages are right for your business, you can always contact our knowledgeable strategists online. They can offer advice, as well as suggestions, as to whether a basic, aggressive, or market leader plan is right for your company. Plus, they can answer all your questions about the various content marketing assets, which include:
No matter which content marketing service package you choose, from our basic to our market leader plan, you can expect our team to deliver a competitive strategy and marketing campaign that reaches your company’s goals. We Form Longterm Partnerships Over 90% of Swift clients continue partnering with us into year 2 of their campaign. Speak with Us Today! Learn more about some of the features of our content marketing services: 1. Content strategy and keyword research First, our content marketing team will work with your business to fully understand your company, goals, and industry. Then, we’ll help you develop a custom content marketing strategy, designed to help your site content rank in search engine results and convert customers. A core part of our content strategy is keyword research. By researching the keywords that matter to your audience, our team can develop original and valuable evergreen content that drives high-quality traffic to your website. How do we know which keywords to choose, though? As your content marketing service provider, we look at several factors when conducting keyword research, including:
Once we finish our keyword research, we move onto developing a content plan for you. 2. Content development Next, our services focus on creating a content project management schedule. In this step, we build a content calendar for your strategy. We also establish a deadline for writing and delivering the content to your team for review. The amount of content we develop depends on your content marketing services package:
During this stage, your dedicated account manager also provides you with a walkthrough of our preferred platform for project management. Feel free to ask them questions, and they’ll be happy to answer and help you troubleshoot any issues. 3. Content creation A core part of our content marketing services is content creation. With the expertise of our talented project managers, as well as specialized writers and graphic designers, we create multiple types of content, including long-form content, blog posts, infographics, online guides, voice optimized content, white papers, and more for your company’s strategy. Every strategy is different too, based on your unique needs. While a pharmaceutical company’s digital marketing strategy, for example, may focus on awareness and education, an ecommerce store’s may emphasize immediate action. These focuses can result in different content type, like video for a pharmaceutical brand and blog posts for an ecommerce business. Our team of editors then review each piece of content to ensure it matches your branding standards. Once your dedicated account manager looks over your deliverables, they’ll forward them to your team for feedback. If you have any requested changes, our team takes care of them fast. 4. Content optimizationsIn addition to our writers optimizing your content for search, your dedicated account manager will too. For example, if you’re launching a piece of long-form content on your website, they create a compelling title tag and meta description for it. The result is optimized content for not only users but also search engines. By optimizing your content for both parties, we provide your content the best foundation for success — meaning it will not only resonate with your target audience but also rank well in search results. You'll see content marketing, as well as SEO results with Swift Marketing Team as your content marketing services provider. 5. Content promotion Content promotion enables you to boost brand awareness, and it exposes more people to your message. As more people connect with your content online, you’ll reap the benefits of increased site traffic, conversions, and revenue. We can also use paid strategies, like pay-per-click, to promote your owned media across the web. Social media advertising, for instance, is an excellent content marketing campaign strategy for content promotion. 6. Monthly reporting We don’t stop after creating and promoting your content! Our content marketing solutions include custom reporting that allows you to monitor your return on investment (ROI) and drive the best possible results from your marketing efforts. As a part of our aggressive and market leader content marketing service packages, you receive a monthly content marketing strategy report. Your dedicated account manager compiles this report, which includes tons of helpful information you can share with your company’s decision makers. By partnering with our full-service marketing agency, you don’t have to worry about creating this content. We develop and launch your content marketing strategy for you. Plus, we feature an experienced team of writers with backgrounds in manufacturing, retail, and a slew of other industries. Keep reading to learn more about the pricing and deliverables for our services. Why invest in content marketing services? For businesses that want to reach their target audience with web marketing, content marketing is a must. Even if your company operates offline, the best content marketing services offer value. With a powerful content marketing strategy, you can connect with audiences a few blocks away or halfway around the world. That connection leads to several noteworthy benefits, including: Grow your business Consumers use the Internet for everything, from posting videos of their cats and dogs to finding products for their new home. In addition, 80 percent of consumers use the Internet for researching services or products — and when it comes to local searches, those have increased. Online visibility is critical, which is where content marketing comes into use. With a strategic content marketing plan and our leading content marketing agency, you can connect with consumers in varying stages of your buying funnel. Build your brand awareness Your brand is one of the most valuable things your company owns. It defines your business, as well as contributes to the retention and loyalty of your clients. It also influences their purchase decisions, which is why building brand awareness is imperative. With our content marketing management services, you can increase awareness of your brand among your target audience. However, it takes time to build brand awareness. This is why content marketing is an ongoing strategy — just like search engine optimization (SEO). Like SEO, content marketing delivers long-term revenue and brand awareness for your company. With increased brand awareness, you can expect more shoppers to choose your company when they’re ready to buy. Why? For weeks, months, or maybe even years, you’ve provided them with high-quality, informative content. This quality content has provided value by answering their questions and offering them guidance. Research also confirms that content marketing is a powerhouse when it comes to brand awareness. Increase your revenue Another reason why companies invest in content marketing? Its rising conversion rate. Better yet, think of your competition. With our competitive content marketing services, you gain a competitive edge in your marketplace. That edge helps your company earn more valuable leads and clients — limiting the growth of your competitors. The result is a business that’s expanding its market share and revenues. Reach your target audience Content marketing also appeals to how modern consumers shop. When researching a product or service, shoppers read almost 12 pieces of content before purchasing. While some of that content comes from non-competitor websites, such as an industry news site, users arrive on competing sites as they read more. With content marketing agency's services, you can prevent that. Our award-winning team will create a personalized strategy that includes not only bottom of the funnel content but also middle and top of the funnel content. That kind of strategy helps you connect with users in the early, middle, and later stages of the buying funnel. Then, when your target audience makes their buying decision, it’s your company they choose. Expand your consumer base Before they buy, consumers want to learn about your business — but in a non-promotional way. In fact, prefer getting to know a company through content, like articles or blog posts. By considering every step of your buying funnel in your company’s business and content marketing strategy, you have the potential to expand your consumer base. With a bigger following, you can boost the other benefits of content marketing, like increased conversions and brand awareness. As your partner, you can trust Swift Marketing Team to deliver those perks. Maximize your digital marketing ROI With the ability to create a long-term source of revenue for your business, our digital marketing content services maximize your investment. With a bigger ROI, your company can reinvest in your online marketing strategies, as well as expand your business and its services. While content marketing’s ROI varies, it does deliver better results than traditional marketing. The best part is that our content marketing services focus on developing evergreen content for your business. This content attracts new consumers on a routine basis and stays relevant over time. Become an industry leader When consumers research their next purchase, they search for information from reputable sources. With our content marketing management services, your business will become an industry-trusted source for your niche market. That kind of reputation lends itself to several benefits, including:
Like earning the number one position on the first page of search results for a high-value keyword in SEO, it takes time for your company to evolve into a recommended resource for the industry. That is why content marketing is an ongoing, long-term strategy. What do content marketing services include? Content marketing services involve:
What types of content are used in content marketing? Content marketing solutions can involve a wide range of content types. Some examples include:
Why use content marketing services?Content marketing services can help your business:
Why choose Swift Marketing Services for the best content marketing services? It’s a great question, and there are plenty of reasons to choose our content marketing services. Swift is a top content marketing company. A Partner Businesses Trust Their focus on ROI and their innate ability to communicate this information in a way that I understand has been the missing link with other digital marketing firms that I have used in the past. Get started on your content marketing strategy by requesting a free quote online or calling us at 216-339-6041!
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