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Not sure if your business should invest in search engine optimization (SEO)?
As a core digital marketing strategy, there are plenty of reasons to invest in SEO — and even an SEO agency — to boost brand awareness, reach more customers, and earn more revenue online.
That’s why we’ve compiled a list of the 15 biggest SEO benefits, from boosting your credibility to maximizing your advertising strategy. Keep reading to discover the full list of advantages that come with an SEO strategy!
1. SEO Improves Your Digital Marketing
2. SEO boosts your credibility
Shoppers place a lot of trust in reviews, which is why 80 percent of consumers say that online reviews have changed their mind about purchasing a product. That’s immense, and with SEO you can maximize the impact of your company’s reviews.
That difference in user intent is one reason why 89 percent of marketers say SEO is a successful strategy.
4. SEO measures your success with real numbers
The best part is that you can access your digital marketing analytics in real-time.
With Google Analytics, as well as other web analytics tools, it’s easy to assess the performance of your SEO strategies. A few metrics to monitor include your website traffic, bounce rate, conversions, and time on site.
Marketing software, can make monitoring your SEO strategy easier. It can also measure your digital marketing ROI, as well as provide actionable insights into your campaign — both of which enhance your approach to SEO.
6. SEO increases brand awareness among high-value shoppers
A better level of brand awareness among your most valuable shoppers. As consumers move through the buying funnel, they conduct a lot of different searches. If your company continues to appear in their search results, it increases their brand awareness for your business.
Even better, it builds their trust in your company.
With your content marketing and SEO strategy, you’re demonstrating to consumers that you’re more than a product or service provider.
You’re also a valuable resource for industry information, which increases your value to audiences.
7. SEO maximizes the success of your PPC campaigns
How does SEO help your PPC campaigns, though?
One, with SEO and PPC, you’re reinforcing your presence in search engines. Not only does your website appear at the top of paid search results but also organic ones too. That provides users with two opportunities to visit your website, plus emphasizes your brand.
Another advantage of SEO is that you can apply your SEO data to your PPC campaigns. A webpage that leads in conversions, for example, may rise in value if you incorporate it into your PPC campaign. Even better, that landing page may target a keyword with a low cost-per-click (CPC).
8. SEO makes your digital marketing strategy stronger
By building a comprehensive, as well as a durable digital marketing strategy, you’re increasing your competitiveness in the online marketplace. That can serve as a significant advantage when competing in a tough market or against competitors with more resources than your company.
Plus, a stronger digital marketing strategy means a bigger ROI.
With a better return on your digital marketing efforts, you can reinvest in your company’s success. Whether you decide to improve your SEO strategy, expand your in-house team, or increase your company resources, you can use those funds to make your business even better for consumers.
9. SEO reaches every member of your target audience
If you’re a lawncare company, for instance, you may offer commercial and residential services. Those services encompass two separate audiences — homeowners and business owners. While these audiences both want lawncare services, their journey through the buying funnel is likely different.
For example, a business owner probably has a different set of questions than a homeowner when it comes to lawncare and lawncare services. A business owner may even want a set of services not available to homeowners, like maintaining a sizeable pond.
With SEO, you can reach each of these audiences by targeting keywords specific to their intents. A quick example is creating a service page that targets the keyword, “commercial landscaping services,” and another service page for the keyword, “residential landscaping services.”
10. SEO decreases your advertising costs
That offers your business the option to decrease your advertising spend, as well as reinvest it elsewhere. For example, instead of running five PPC campaigns, you may opt to run two and then use your savings to expand your content marketing strategy.
SEO can decrease not only your digital advertising spend but also your traditional advertising costs. Many businesses discover, often within the first year of investing in SEO, that it’s more cost-effective than traditional advertising and marketing.
Plus, it delivers even better results.
11. SEO grows your local marketing efforts
If you’re not investing in local SEO, you’re excluding yourself from shoppers that are ready to buy. For your competitors, that makes it easy for them to gain market share, as well as build their popularity in the area.
Don’t make it that easy for them. Instead, give your business a competitive edge with local SEO.
12. SEO drives your long-term success
That means that it’s something your business invests in each year. To maintain your rankings, as well as evolve with search algorithm update sand user search habits, you continue to include SEO in your marketing budget.
By making a long-term commitment to SEO, as well as digital marketing, you’re maximizing your ROI. Even better, you’re building on the benefits of SEO. That can mean even better brand awareness, audience targeting, lead generation, and more.
From there, they will spend less than 3 seconds inspecting a website. This includes looking at the content, grammar, assets and anything else on the website that they might find interesting.
Another 3 seconds is then spent interacting with the website - clicking on links to see if there is anything useful on the site. At the end of this 6 second process, users will forman opinion about whether they find the site trustworthy or not.
This is an extremely small window of time to convince users that your website is one that they can trust purchasing from - so what kind of trust factors can you include to promote your reliability as a business? More importantly, what kind of actual value do the assets on your webpage have? All these factors can help branding on the web.
Businesses have about six seconds to create a positive impression with users when they come to navigate a website. With a help of the website, businesses create a positive impression and design a brand image.
Although, it might take a few weeks to design a website, on average, visitors will spend about 200 milliseconds navigate it. This is no joke! Yes, milliseconds! This is the amount of time that is necessary to make a decision.
The best branding websites are catchy when looking at the color, density and layout of the site.
How About Testimonials?
Testimonials are most credible when attributed to a real person. Adding a name, face, or voice creates a legitimate source.
Authentic testimonials that are featured on a website can also be properly leveraged across multiple marketing channels, such as social media and other forms of digital marketing.
Responses from real people give prospective clients a glimpse into the customer experience and can help encourage undecided potential customers to buy.
Without a doubt, applying testimonials can result in increased customer satisfaction and conversion rates.
To minimize customers fears about price, quality and security, the best approach is to integrate customer testimonial for each product.
Design
Design is a trust factor that helps establish credibility even before users interact with the website. To prevent users from looking elsewhere, invest in a stunning website that looks professional.
Part of designing a professional looking website is remembering that the user experience is critical when establishing trust.
For this reason it is crucial to create a website that is easy to navigate and attuned to the user experience. What is the actual value of making sure that your website's design is professional and has clear navigation?
While they had a professional looking site that established trust with their customers, the navigation should not be cluttered for people to navigate. It is important to keep it simple and to streamline the navigation process.
Business Information Design
Knowing that they can talk to an actual person if they run into any issues can reassure consumers and alleviate fears of inadequate quality or service.
One of the best ways to provide business information is to spend time creating an “About Us” Page that is descriptive and visually appealing.
Showing the names and faces of employees personalizes your company and allows users to get an idea of how things are being run behind the scenes.
Be honest with your customers and you will instill a sense of trust in them that will make them navigate from your "About Us" page to the product or service you are trying to sell.
How About Social Media?
Also, it shows prospective customers that the company is responsible and that it promptly addresses any customer service needs and concerns.
Having social media indicator buttons next to any sharable articles, shows that people are interacting with the content you publish.
When they share your articles, current and potential consumers know that they can trust and engage with you on a regular basis.
If you are looking for a stunning website. Look no further. We create gorgeous and easy to use websites with up to date and modern appeal. Flexible, Sustainable Site Structure that Evolves with your business.
Your website matters to your bottom line. Whether you want to increase online sales, generate qualified leads, or drive in-store visits, an attractive, fast, and easy-to-use website (and an experienced professional web design company like Swift) can help your business achieve those goals.
Keep reading to learn how our web design agency can take your site and your revenue to the next level.
We don't just want to tell you about the beautiful work we do.
Swift is the professional web design company that small-to-midsized businesses (SMBs) trust when it comes to designing a brand-new website or redesigning an existing one.
As your professional website designer, we can help your business create and launch a site that:
- Displays on all devices, from desktops to tablets to smartphones
- Uses an easy-to-use content management system (CMS) for fast, no-hassle updating
- Includes ecommerce functionality and database integration
- Follows search engine optimization (SEO) best practices for visibility in search engines
- Features original, SEO-optimized content from a dedicated copywriting team.
Learn more about how our in-house design and development team can build a custom site for your business.
Or, connect with our team now by contacting us online or calling us at 216-339-6041 to chat with an experienced strategist about your website, company, and goals.
Creating a brand-new or redesigned version of your website is a daunting process.
At Swift, however, our professional web design company makes the process seamless for you and your team. Discover how our talented team of designers, project managers, and developers do it in this quick video.
3 core features of our professional website design services (and how they benefit you). As your professional website design company, we provide your business with a full-service solution to web design.
From design to development to maintenance, we offer everything your company needs to launch and maintain your site.
The three core features that stand out for our clients, though, include the following:
Custom website design.
Like your business, your website is unique to you. That’s why our professional website design company creates custom web designs tailored to your business, your customers, and your goals.
SEO-friendly design
For your site to accomplish your goals, from sales to phone calls, you need visibility in search engines like Google. That’s why our designs and redesigns follow best practices for SEO.
Responsive design
People browse the Internet with a range of devices, from desktops to smartphones, making a responsive site essential. That’s why our team only builds websites with responsive designs.
With a custom, responsive, and SEO-friendly website, your business can generate the traffic, leads, sales, and revenue you need. You can also build your brand, as well as your target audience’s trust, which can help you stand out from competitors and accelerate your growth.
What do your professional website design company’s services include? Every professional website design company is different, which is why it’s essential to learn what their web design services include. That way, your business can compare pricing and deliverables to choose the best web design company for you.
At Swift, our website design services include the following:
- Dedicated project manager
- Custom design
- Professional copywriting
- SEO
- Responsive design
- Database integration
- Ecommerce functionality
- CMS
Keep reading to learn more about each feature!
Dedicated project manager
As your professional web design company, we provide you with a dedicated and experienced project manager. Your project manager makes your experience seamless. From reviewing wireframes to signing-off on the final design, partnering with Swift is hassle-free for you and your business.
Custom design
A custom design provides your company with a competitive edge, especially when competitors use cookie-cutter designs. Your business also gets the advantage of receiving multiple prototypes from our internal design team, which helps you choose an original design that captures your brand.
SEO
More than 90% of online experiences begin with a search engine, which is why SEO matters. With SEO, your company can attract people looking for products or services like yours, whether your business operates online or offline.
That’s why our design, development, and SEO team ensure your site follows best practices for SEO.
From maximizing your page speed to optimizing your site copy, we take care of your technical and non-technical SEO. We also offer standalone SEO services that support your strategy, including content marketing, voice SEO, SEO content analysis, and more.
Responsive design
Responsive design is vital because more than 50% of Internet traffic comes from mobile devices. Providing users with a website that doesn’t adapt to their device, whether it’s a smartphone or a tablet, can damage your organic traffic, SEO rankings, and website revenue.
That’s why our professional web design company only creates responsive designs.
Database integration
A database, like a payment processing system, can play a critical role in your company’s operations. As a part of our web design services, we provide database integration. Whether you’re looking for a basic, advanced, or custom solutions, our development team can take care of it.
Professional copywriting
People may skim while reading online, but content plays a tremendous role in their purchase decisions.
That’s why our professional website design company features a dedicated copywriting team. With backgrounds in a range of industries, from technical to non-technical, our copywriters can compose SEO-optimized and on-brand content for your business and its website.
Ecommerce functionality
For ecommerce businesses, as well as companies that accept online payment for offline services, it’s essential to have a secure ecommerce functionality solution. Whether your company needs an enterprise-level solution or a no-fuss system, our in-house development team can handle it.
As a part of our services, we also conduct in-depth testing of your system. This proactive step ensures not only the security of your system but also its functionality. That way, your company can launch a site ready for placing orders and processing payments.
CMS
With more than 50% of businesses using content marketing, you need a CMS.
A CMS can help your team publish, manage, and update content with zero developmental expertise. While you can choose not to add a CMS, our professional website design company recommends it because building it into your website now makes it easy for you to take advantage of it later.
What is your professional web design company’s process for building a website? As your partner, our professional web design company aims to provide a seamless, hassle-free process for your team. From asking questions to viewing designs to sharing feedback, collaborating with Swift is simple.
Get an inside peek at our six-step process to see how we make the whole experience easy for you:
1. Consultation
When you choose our professional website design company, we partner you with a dedicated project manager. Your project manager serves as a dedicated point-of-contact for your team. Whether you have questions, feedback, or resources to share, you can send it all to your project manager.
At the start of your site’s design or redesign, you meet with your project manager, whether in-person, over the phone, or via video. This consultation allows your dedicated project manager to learn more about your business, brand, vision, and goals for your website.
2. Mock-ups
Following your meeting, our team starts building a series of mock-ups and prototypes for your site.
Since our professional web design agency features an in-house team of designers, we can have each of them create a mock-up for your website. This approach allows us to provide your business with several different options when it comes to the overall look and theme of your site.
Once your team views these prototypes, you can choose the one that fits your vision for your website.
3. Design
With your overall design chosen, our designers and developers begin the process of creating your site. From designing your homepage to developing your CMS, our team works with efficiency and accuracy to prepare your website and ensure its optimization for SEO.
Throughout this process, you receive routine updates from your project manager.
In most cases, your team will also meet with your dedicated project manager to discuss your site’s progress. These meetings, as well as routine updates, allows our professional web design company to ensure your website meets your expectations and requirements.
4. Copy
As your site’s design progresses, our internal SEO and copywriting team get involved. To make the process easier for your organization, we provide your business with a dedicated account manager that oversees your SEO strategy and website copy.
Following a meeting with your team, as well as research into your business and industry, your dedicated account manager compiles an SEO strategy for your website and its pages. After you approve it, our copywriting team begins writing your content.
Since our professional web design company features a diverse copywriting team, we can assign a copywriter experienced with your industry to your account. This ability allows your business to receive on-brand copy that speaks to your audience and their background and experience level.
Like your site’s design, your team will also review and approve all website copy.
5. Testing
When you invest in professional web design, you expect a flawless website.
That’s why our design and development team conduct thorough testing. We ensure the functionality of your navigation, database system, ecommerce solution, and more. Our team also assesses your site’s speed and performance to maximize the user experience and the ranking potential of your website.
After testing, we can move forward with the biggest step of all: Launching your website.
6. Launch
For our team, as well as yours, launching your site is a celebration.
On your preferred launch date, our project managers, developers, and designers undertake the process of taking your website live. Following your site’s launch, our professional website design company does another round of checks to ensure your website is error-free.
Once live, your business can start using your site in your digital marketing strategy.
For example, your company may continue building your SEO strategy with Swift. Or, you may start new initiatives with our diverse team of online marketers, like pay-per-click (PPC) advertising, video marketing, or social media advertising and marketing.
If you have any questions about how to market your site and maximize its performance, you can always chat with your dedicated project manager or account manager for recommendations. You can also get immediate advice before starting your website’s design by talking with an experienced strategist.
Contact us online or call Swift Digital Marketing Agency at 216-339-6041 for more information!
With our unique benefits, as well as our ability to provide full-service solutions to digital marketing, we’re the trusted choice for businesses searching for a professional web design company.
What is professional web design? Professional web design describes hiring a professional or experienced web designer or web design agency to create a unique website for you.
Does having a website help a business? Yes!
Having a website can help your business increase its credibility and visibility, which can improve your sales and revenue numbers. Without a site, it’s difficult for your company to reach a massive audience of consumers and business buyers that use the Internet to find products and services.
Why use a professional web design company?A professional web design company, like Swift, offers several advantages, including:
- Extensive professional website design experience
- Skilled designers and developers
- Critical web design and web development resources and tools
Hiring a professional website design company can also help your team launch a site that is:
- Responsive
- SEO-friendly
- Fast
- Intuitive
- Secure
All these advantages help your business create, launch, and maintain a website that can:
- Rank in relevant search results
- Generate valuable site traffic
- Capture qualified leads, sales, and in-store visits
Many businesses that use website builders miss critical deadlines for launching the new site too. That’s because team members leading the design or redesign initiative will have other responsibilities that require their attention, which leads to publishing delays.
In addition to their day-to-day responsibilities, they also need to take care of the following:
- Creating a design
- Building various pages
- Writing site content
- Testing site features
All these drawbacks motivate businesses to research professional web design companies.
With a website design company like Swift, your company can trust that you will receive an attractive, original, and responsive site that matches your branding and uses SEO. Plus, you don’t have to worry about missed delays or bugs.
How much does professional web design cost? A professional web design project can cost anywhere from $1000 to more than $100,000.
Prices for professional web design depend on several factors specific to your company, site, and agency. A few examples include the size of your website, the experience of your agency, and the site style requirements of your company.
How long does a web design project take?
A professional web design company usually requires 12 to 16 weeks to create and launch a website.
If you need a site sooner, you can use rapid web design services, like those from Swift. With our fast web design services, our design and development team deliver your website in 30 days. This service, while expedited, still allows your business to receive a custom and responsive site.
Earn more revenue from your site with our professional web design company. Swift is the professional web design company that businesses trust. Our experience, plus client-focused approach can help your company launch the best possible site.
Call us at 216-339-6041 or contact us online to get started on building your website!
In today’s digital world, your website is the first interaction consumers have with your business.
That's why almost 95% of a user’s first impression relates to web design. It’s also why web design services can have an immense impact on your company’s bottom line.
That’s why more companies are not only reevaluating their website’s design but also partnering with Swift Digital Marketing Agency, the web design agency.
With over web design services under our belt, we're confident we can design a custom website that drives sales for your unique business.
Invest in your site’s success with Swift Digital Marketing Designs. When you invest in our professional website design services, you will receive a website that’s:
- Custom
- Responsive (sometimes called mobile-friendly)
- Optimized for search engine optimization (SEO)
- Secure (HTTPS)
- Professionally styled
You can also include additional features as a part of your professional website design. For example, you can request our developers to integrate a database into your design, enable ecommerce functionality, and more.
Transparent prices for award-winning web design services. Choose our web design services, and your business can count on 100 percent transparency. From our personalized quotes to our initial designs, our team provides your company with complete access to our web design pricing and strategies.
Get a free, accurate, and instant quote for our web design and development services with us.
If you’re looking to launch your redesigned or brand-new website fast, we offer rapid web design services. Partner with our team of web designers for this service, and they’ll create a site in 30 days for your business.
What do web design services from Swift include? Our team tailors our web design services to your company and its unique needs. That’s why you can customize every feature of our services to your company, products or services, and goals.
The result is a website that your company — and your visitors — loves.
Learn more about our website design services:
Search engine optimization
We maximize the results of your website design or redesign plan, as well as improve your digital marketing strategy, by ensuring your website follows best practices for search engine optimization (SEO). SEO refers to an umbrella of techniques that enhance your website’s ranking for relevant search results.
A higher ranking in search results correlates to higher visibility among users in your target audience. With better visibility for relevant search results, your website can earn more clicks and traffic from high-value users — that can translate to more store visits, online purchases, quote requests, and more.
As we feature a team of talented designers, we can coordinate with our Internet marketing team. Their teamwork ensures your website not only looks good but also ranks well in search results.
Website Pages
With our web design services, you can rely on our designers to create every page of your website.
Whether you’re an ecommerce store, brick-and-mortar business, or service provider, our designers can create the webpages that your company needs to reach, inform, and convert your target audience. As a full-service digital marketing agency, we also offer content marketing services to enhance your strategy.
Our web design cost calculator features five tiers for the number of web pages:
- 1 to 10
- 10 to 50
- 50 to 150
- 150 to 250
- 250+
What if you need a lot more than 250 pages?
Just contact us online — or use our project quote calculator to submit a request for an exact quote. Our experienced strategists will provide you with a customized plan and quote for the pages your site needs, whether it’s 300, 500, or more.
You can also call on our team if you’re not sure how many webpages your website needs. They can provide years of advice and trusted recommendations when it comes to web design. Just give us a ring at (216) 339-6041 to chat.
Customized style
It’s essential that your website captures your brand, which is why our web design services include unlimited style options. For example, if your company requires a sophisticated design that emphasizes the quality and price range of your products, our team can achieve that for you.
Additional examples of website styles include:
- Simple and attractive
- Moderate styling
- High-end
- World-class
Our web design quote calculator features these four styles, as well as a no styling option, to provide you with an accurate quote estimate. We don’t limit you to these five options, though, as no one wants a cookie-cutter website.
We encourage you to share your style preferences when requesting a quote online or chatting with our strategists. Your dedicated project manager will also invest the time to learn your business, goals, and vision. That allows our designers to create a custom, one-of-a-kind website.
Website Copywriting
For maximum impact, we also offer website copywriting with our web design services. We feature an experienced and specialized team of copywriters. With their expertise in technical and non-technical industries, we can create compelling copy that engages and converts website visitors.
We offer three website copywriting tiers, which include:
- 5 to 10 pages
- 10 to 25 pages
- 25 to 50 pages
As a part of our website copywriting services, we optimize your website copy for SEO. What does that mean? Our digital marketing specialists research high-value, relevant keywords for your business, industry, and webpages, which our copywriters then use to optimize your webpages.
When consumers use those keywords in their searches, your website appears near the top of search results. That’s an immense perk, as 75 percent of users don’t go past the first page of search results — in fact, more than 30 percent of all search traffic goes to the first search result.
Responsive design. Our website designing services also offer the option of responsive design. However, we recommend responsive design because it supports mobile users, which can consist of shoppers using their tablet or smartphone to browse the web.
With more than 50 percent of the Internet’s traffic coming from mobile users, it’s imperative to provide support for users on-the-go. It’s also best practice for SEO, as Google now follows a mobile-first index, meaning it crawls and views websites from the perspective of a mobile user, not a desktop user.
If your website doesn’t support mobile users, Google sees that — and modifies your ranking in search results. That can lead to a lower ranking, pushing your site to page two of search results and away from your target audience.
With our responsive design option, we prevent that from happening to your business.
Database integration
Many company websites feature a database, such as for processing payments. We provide full support for database integration, which we separate into three tiers — basic, advanced, and full development.
As a part of our database integration services, our team of designers and developers work with your company one-on-one to ensure we develop and launch the exact database your company needs and wants.
Not sure what kind of database integration your company needs? Talk with our experienced strategists. They can provide a recommendation, as well as coordinate with our web developers, to ensure you receive what your business needs.
Ecommerce functionality
For ecommerce companies, we also offer ecommerce functionality deliverables. Like our database integration service, we offer three tiers — basic, advanced, and enterprise. If you’re unsure which level provides your business with the best results, you can chat with our experienced strategists.
With their expertise, they can help you determine the most useful tier for your business. Plus, our strategists can coordinate with a designer and developer to confirm that the basic, advanced, or enterprise tier will provide the best return on investment (ROI) and user experience (UX).
Content management system (CMS)A CMS is another optional add-on for our web design services.
Whether you’re an ecommerce website or informational website, a CMS offers immense value. It can help your business manage and streamline your content, which can improve the efficiency of your content marketing strategy.
In most cases, our team recommends a CMS as a part of our web design services. We offer three CMS tiers — standard, advanced, and enterprise. Depending on your company and its size, a standard CMS often works.
For the most accurate recommendation and quote, however, contact us online.
As a full-service digital marketing agency, we can match your exact web design needs. Our ability to customize every aspect of our web design services to your company also allows us to provide an unmatched level of personalization when it comes to web design.
Why invest in professional web design services? If you’re unsure about the value of professional web design services, there are several factors to consider. For example, you could increase your conversion rates, competitiveness, and search ranking. All are results that could have a direct and positive impact on your profits, market share, and growth.
Learn more about the specific benefits of web design services:
1. Increase your conversion rate
A conversion can range from a shopper purchasing a product to a user signing up for an email newsletter — it’s unique to your business and your goals. No matter your conversion goal, web design services can help.
Why?
Today, most conversions relate or include an online interaction. For example, maybe you want to drive more in-store visits through local SEO — for reference, 80 percent of local searches convert — which will likely involve users interacting with your website.
If you feature an outdated website with poor usability, it’s impacting the first impression of users. That first impression shapes not only their opinion of your company but also their decision when it comes to visiting your location, purchasing your product, or joining your email newsletter.
With a user-friendly website that’s intuitive, as well as modern, you can create a positive first impression with consumers. That can make users more likely to convert, whether by stopping at your store the next day, calling your team for a quote, or becoming another subscriber of your email newsletter.
2. Optimize your user experience
A website’s user experience offers an immense return on investment (ROI) for businesses — $100 for every $1 invested, on average. It can also deliver a tremendous blow to companies that ignore UX testing, as almost 90 percent of users shop with a competitor after a poor user experience.
With professional web design services, your business can provide users with the best experience. For example, our team can improve the usability and readability of your website, whether on mobile or desktop. That makes it easy for consumers to find the information they need and take action.
That action can include visiting your store, purchasing your product, and more.
3. Maximize your competitive edge
No matter your industry, you have a direct competitor — and it’s essential for your company to have a competitive edge. While you may provide a better product and a better experience, those unique selling points can become lost in an outdated, unusable website.
With our website design services, you can ensure that your company maximizes its first impression with users. You can also make sure that your business stands apart from competitors in your industry, emphasizing that your product or service is the best.
For example, if you’re a pest control company looking to generate leads, it’s a tough market. You, however, can make it easy for potential leads to contact your company by investing in a website focused on the user experience.
In this scenario, your company can benefit from the fact that 89 percent of users shopwith a competitor after a poor user experience. That is an immense gain for your business, offering you the chance to increase your sales and market share with a simple redesign or a quick update to your website.
4. Improve your search rankings
Whether they’re searching on their tablet, smartphone, or desktop, users rely on search to find what they’re looking for, from services to products. That’s why Google processes more than two trillion searches a year, and why 80 percent of users turn to search when they need something.
If your website doesn’t rank on the first page of search results, however, it’s difficult for your company to connect with those consumers. That’s why SEO is an essential part of web marketing — you need your website to rank to drive conversions, sales, and subscribers.
With a competitive SEO strategy, as well as professional web design services, you can ensure your website ranks for keywords or search terms relevant to your business. Plus, you make sure your site provides the best user experience possible.
With our design strategies, as well as optimization tactics, it’s likely this webpage would rank on the first page of search results. That allows your company to reach high-value users in your target audience, transforming them from leads to customers.
5. Enhance your Digital Marketing Strategy
In digital marketing, your website is your foundation or home base. It’s where you direct users, whether from search results, social media, or another source. As a result, it’s critical to maintain an optimized and up-to-date website that can support your digital marketing strategies.
With a robust website like that, your business can improve the results of its other Internet marketing strategies. For example, if you use email marketing, our web design services can increase the number of subscribers earned through your website’s sign-up forms by upgrading your website’s usability.
Another example comes from pay-per-click (PPC) advertising. With our design and marketing expertise, our team can develop landing pages optimized for conversions for your PPC campaign. That can improve the results of your PPC campaign, maximizing your ROI.
How does Swift design websites? At Swift, our web design services provide a 360-degree experience, which includes:
- Layout development
- Content creation
- Conversion optimization
- UX testing
How do we create our customer winning websites, though? By following the five principles of web design.
Appearance
Creating a beautiful website is the first step to earning new customers.
The appearance of your website tells visitors more about your company than your words. A site that incorporates modern design elements, optimized images, and other multimedia is much better at converting customers than a website that looks like it's from 1996.
As a result, the appearance of your website plays a huge role in its success!
This factor also includes incorporating responsive design into your site.
Responsive design is the technique of making your website re-size itself to fit on the screen of any device. So, whether someone's looking at your site through an iPhone or a 27-inch desktop monitor, they'll still get a great, easy-to-use experience.
That experience — often called user experience — is the first step in getting a new customer. When users see you have a sleek and attractive website, it’s easy to keep them on your site. But a good-looking website is just the beginning. You also need clear navigation.
Navigation
Navigation is the part of your website that lets people find what they want.
Modern websites have simplified navigation to work on desktops and mobile devices. One of the most popular and effective navigation elements is the breadcrumb. For an example of a breadcrumb, check out the image below.
Breadcrumb navigation got its name because it links to every page a person views as they move through your site — kind of like when Hansel and Gretel left a trail of breadcrumbs to follow in their fairy tale.
With breadcrumb navigation, your website’s users can jump back to any page they've previously seen. So, if you're an ecommerce site, you can let someone go from a product page to a category page with one click.
If you profit through lead generation, you can use breadcrumbs to get users from information pages to index pages, so they can read and learn more about the same topic.
For example, a manufacturing website design may feature a breadcrumb menu that guides users from general to specific services, like coating services and then coating services for specific materials. This breadcrumb menu makes it easy for users to go back to the general service and find the service they need.
Breadcrumbs are just the beginning, though. You can also use mega menus like the one we have in our header. These menus feature big text, links to information centers, and additional links to specific topics.
With hundreds of other navigation styles available, there's no right or wrong answer. It's all about what works for your brand when it comes to providing a stellar experience for your users.
Giving them a great experience has another benefit, too — you hold their attention.
Once you have a visitor on your site, it's crucial that you keep their attention. If you lose it, your visitor will leave your site, and you'll miss out on a sale.
Attention is valuable because it keeps someone focused on your brand, products, and or services. So, if you want to make a sale, you need someone's attention on your website.
With that in mind, different companies can hold attention in different ways, including:
- Video marketing is especially effective at catching someone's attention since video is a visually-oriented medium. Video empowers you to summarize complex ideas in a matter of minutes instead of forcing visitors to read long pages of text. While text can get boring after a few seconds, video keeps users enthralled from start to finish.
- Downloadable content is another great way to keep someone's attention. Most downloads can consist of a .zip file full of resources or a text-based PDF packed to the brim with insider information. This content is ideal for earning new leads as well since you can gate it and ask someone for their email address before they download the materials.
- Infographics keep people's attention by presenting industry-related data with simplified, easy-to-understand visualizations. Even though hundreds of new infographics come out every day, you can still earn traffic, attention, and links for infographics by holding yourself to a higher quality standard than your competitors.
Direction
Direction refers to showing someone how they can proceed on your page — in most cases, this directs a user to scroll down your page. Vertical scrolling is the most common form of progression on websites because it's simple, intuitive, and useful.
The catch is when you use vertical scrolling on your mobile site design.
While desktop users use a mouse or scrollbar to progress through your page, mobile visitors use their fingers. That means your mobile-side pages are easy for someone to tap, hold, and swipe so they can scroll just like your desktop users.
This design feature goes back to the concept of responsive design.
Responsive design may mean that all your site visitors get the same great experience, but how they get that experience is entirely different. Your desktop-compatible site might use mega navigation in the header with lots of drop-down menus and big, eye-catching visuals.
But that’s too much content in one area for a mobile site.
Instead, mobile sites should have a hamburger menu — a navigation style that lets users tap a button, open a menu, and choose their next page from there. Hamburger menus get their name from their distinctive symbol. You may recognize it as looking something like this:
With a hamburger menu, it’s simple for mobile users to navigate to any part of your website.
ActionAction is the ultimate goal of earning any new visitor to your website. But visitors won't take action if you don't encourage them! That's why it's so important to use a calls-to-action (CTAs) at the end of every page on your site.
A CTA acts as instructions, telling visitors what they should do next to get one step closer to becoming a customer. While that may sound bossy, studies prove that CTAs dramatically increase conversions in every online business model, from lead generation to charitable donations.
Whether you want to get someone to a contact page or have them make a purchase, it’s essential to include CTAs in your web design. That’s why our team of copywriters develop compelling CTAs that support your digital marketing goals, from increasing email subscribers to product purchases.
CTAs can take the following forms:
- Text links
- Image links
- Buttons
- Form fields
- And more
It takes time, revisions, and editing to make a performance-driven website something the Swift Digital Advertising Agency has nailed down to a science. Working in your best interests, we create a website to make sure you succeed online.
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