We all know the importance of a high ranking when it comes to internet searches, but the components of those rankings can often be overlooked. Many web creators throw around a lot of SEO buzzwords and talk about boosting rankings, but how often do they get into specifics? Here at Swift Digital Marketing Agency, we dig deep. We know what it takes to achieve and maintain a great ranking, and we use this knowledge to give our clients rock star results!

Importance of Page Speed

Page speed is just one example of a ranking component that we've mastered. Google actually dings pages that load too slowly, causing them to drop in rank, even if they are excellent by every other metric. Additionally, your visitors will find interaction with a sluggish interface frustrating to deal with. This will, in turn, harm your engagement metrics causing your ranking to decrease even more... (see where we're going with this?).

Don't let something as straightforward as page speed cause your rankings to drop. No one wants to see a spike in abandonment rates for any reason, especially something that is so easy to fix! Let us help you measure and increase your loading times, and make your site more attractive to search engines and prospective customers.

You can count on Swift Team as your SEO partner. We use clean code and techniques that greatly increase page speed, giving your rankings and UX a boost. Work with us and see your page speeds, rankings, and engagement metrics outshine the competition month after month!

Submit this Form to get a call from us or call Swift Digital Marketing Agency at (216)339-6041

​       If you've ever watched the rehearsal process of a play, then you know just how powerful clothes are. Even in the very early stages of a project, professional actors will come to practice in certain clothing pieces that make them feel more like their character.

Perhaps it's an old pair of shoes, a long and heavy skirt, or a bandana that helps them get just the right swagger, grace, or edge. A few weeks later, when they're closer to opening, they'll have an actual dress rehearsal with their real costumes.

​It's pretty amazing to see how the right clothes bring the performances up to a whole new level and transform the actor into the character! As business professionals, we can actually learn a lot from this.
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Like it or not, your clothes and presentation communicate volumes about you as a person. The question is not whether you care about fashion, it's more about what you're communicating intentionally or unconsciously through your fashion choices.

Just as the actor in the right costume moves and speaks differently, so does the everyday person.

Your clothes tell a story about you. If you want to show that your work is clean, sharp, and to the point, you need to dress in clean lines, sharp creases, and (yes) points on your shoes and tie.

Even the way you wear your glasses speaks volumes about you and your work!
 Clothes You Wear Actually Change the Way You Perform
If you've ever watched the rehearsal process of a play, then you know just how powerful clothes are. Even in the very early stages of a project, professional actors will come to practice in certain clothing pieces that make them feel more like their character.

Perhaps it's an old pair of shoes, a long and heavy skirt, or a bandana that helps them get just the right swagger, grace, or edge.

A few weeks later, when they're closer to opening, they'll have an actual dress rehearsal with their real costumes.

It's pretty amazing to see how the right clothes bring the performances up to a whole new level and transform the actor into the character! As business professionals, we can actually learn a lot from this.
​
Like it or not, your clothes and presentation communicate volumes about you as a person. The question is not whether you care about fashion, it's more about what you're communicating intentionally or unconsciously through your fashion choices.

Just as the actor in the right costume moves and speaks differently, so does the everyday person.

Your clothes tell a story about you. If you want to show that your work is clean, sharp, and to the point, you need to dress in clean lines, sharp creases, and (yes) points on your shoes and tie.

​Even the way you wear your glasses speaks volumes about you and your work!

Fashion design is the art of applying design, aesthetics, clothing construction and natural beauty to clothing and its accessories. It is influenced by culture and different trends, and has varied over time and place.

"A fashion designer creates clothing, including dresses, suits, pants, and skirts, and accessories like shoes and handbags, for consumers. He or she can specialize in clothing, accessory, or jewelry design, or may work in more than one of these areas.

About the fashion designers. They work in a variety of different ways in designing their pieces and accessories such as rings, bracelets and necklaces.

Because of the time required to bring a garment onto the market, designers must at times anticipate changes to consumer desires.

Fashion designers are responsible for creating looks for individual garments, involving shape, color, fabric, trimming, and more. 

Fashion designers play a major role in our world. Their talent and vision play a big role on how people present themselves. They influence society and the way they choose to express themselves. 

Designers conduct research on fashion trends and interpret them for their audience.

Their specific designs are used by manufacturers. This is the essence of a designer's role; however, there is variation within this that is determined by the buying and merchandising approach, and product quality;

for example, budget retailers will use inexpensive fabrics to interpret trends, but high-end retailers will ensure that the best available fabrics are used.

Some clothes are made specifically for an individual, as in the case of haute couture or bespoke tailoring. 

Other high-end fashion designers cater to specialty stores or high-end fashion department stores.

​Large designer brands which have a 'name' as their brand such as Abercrombie & Fitch, Justice, or Juicy are likely to be designed by a team of individual designers under the direction of a design director.

Designing a garment

Some fashion designers sketch their ideas on paper, while others drape fabric on a dress form, another term for mannequine.

When a designer is completely satisfied with the fit of the toile (or muslin), they will consult a professional pattern maker who then makes the finished, working version of the pattern out of card or via a computerized system. 

History: The Chéruit salon on Place Vendôme in Paris, 1910

Fashion design is generally considered to have started in the 19th century with Charles Frederick Worth who was the first designer to have his label sewn into the garments that he created.

Before the former draper set up his maison couture (fashion house) in Paris, clothing design and creation was handled by largely anonymous seamstresses, and high fashion descended from that worn at royal courts.

Worth's success was such that he was able to dictate to his customers what they should wear, instead of following their lead as earlier dressmakers had done.

The term couturier was in fact first created in order to describe him. While all articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 is considered as fashion design.

It was during this period that many design houses began to hire artists to sketch or paint designs for garments.

The images were shown to clients, which was much cheaper than producing an actual sample garment in the workroom. If the client liked their design, they ordered it and the resulting garment made money for the house.

Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.

During the Make{able} workshop, Hirscher and Niinimaki found that personal involvement in the garment-making process created a meaningful “narrative” for the user, which established a person-product attachment and increased the sentimental value of the final product.

Otto von Busch also explores half-way garments and fashion co-design in his thesis, "Fashion-able, Hacktivism and engaged Fashion Design".

World fashion industry

Seven countries have established an international reputation in fashion: France, Italy, United Kingdom, United States, Japan, Germany and Belgium.

The "big four" fashion capitals of the fashion industry are Paris, Milan, New York City and London with Paris often being considered as the World's fashion capital.

Most fashion houses in the United States are based in New York City. On the US west coast, there is also a significant number of fashion houses in Los Angeles, where a substantial percentage of high fashion clothing manufactured in the United States is actually made. 

Beverly Hills, particularly on Rodeo Drive, is globally renowned for its fashion design and prestigious shopping. Burgeoning industries in Miami, Chicago, Dallas, and especially San Francisco have developed as well.

A semi-annual event held every February and September, New York Fashion Week, is the oldest of the four major fashion weeks held throughout the world. 

​Parsons The New School for Design, located in the Greenwich Village neighborhood of Lower Manhattan in New York City, is considered one of the top fashion schools in the world.

There are numerous fashion magazines published in the United States and distributed to a global readership.

Examples include Vogue, Harper’s Bazaar, and Cosmopolitan.

American fashion design is highly diverse, reflecting the enormous ethnic diversity of the population, but is largely dominated by a clean-cut, urban, hip aesthetic, and often favors a more casual style, reflecting the athletic, health-conscious lifestyles of the suburban and urban middle classes.

Red carpet fashion: Italian actors Gabriel Garko and Laura Torrisi wearing designer formal wear at Venice Film Festival, 

If you’re working on a fashion-related online store project, or thinking of putting one up on your own, looking through a showcase of websites may help you get some ideas and inspiration.

As a clothing  designer, appearance is importance . Everything you show to current and prospective customers has to demonstrate your sense of style. This is an aesthetically pleasing web design for high fashion  is mportant.

With that in mind, appearance is not the only factor you should take into consideration when designing your site.

To be a successful marketing tool, a clothing retailer’s website has to not only attract the eyes of visitors, but also create an easy process for browsing and buying merchandise.

This page will give you an idea of why and how you can combine attractiveness and functionality to create a successful website for your business, as well as a few other considerations to keep in mind.
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Keep reading if you want to learn more, or if you're searching for professional web design services.

What makes a fashion website great?

Web design is a lot more than just the fonts and colors you see on a web page—it also impacts the functionality of your website.

A dynamic website provides necessary information, enables communication, and builds trust for your brand. Web design for stores must do the same by ensuring a few key things.

Brand consistency. Visiting your website should feel like walking into a virtual store. It should include the same sense of style, colors, tone of voice, and general personality your store provides.

​Remember, your website is your online introduction, so it should give people a sense of what they would experience in person.

Searchability: Good design makes a website easy to navigate and easy to search.

Web design is a complex process.

Simple navigation is the key. Certain design elements make the site easier to navigate. Consider creating a few main categories with drop-down menus that have more specific results.

This gives your site a less cluttered appearance and reduce the time it takes users to find the pages they are looking for.

Search boxes are also a great tool. If a potential customer already knows that they want a specific style, a search bar will help them find it. 

If you are an established brand, you already have a logo and color scheme that people associate with your company and values. You probably also have a certain aesthetic or style within your designs. 

If you are still working on establishing your brand, your website can be a great place to start. Make your color and logo decisions before launching your site, and then use them as guidelines for the rest of the process.

You want to give your visitors a cohesive idea of what your brand stands for.

Professional web design starts with really understanding the client’s business and brand.  After all, a website represents a very significant voice for the brand.  And, that voice should be front and center in a great website. ​

Running a franchise business puts you in a unique position when it comes to promoting your business online. In franchise marketing, for example, the franchisee must align their strategies with corporate marketing guidelines to ensure centralized messaging across the business. However, the franchisor must also recognize that most of these strategies don’t apply at the local level, which is precisely where franchise digital marketing excels.

In franchise digital marketing, an experienced franchise marketing agency or marketer devises and applies franchise marketing tactics that deliver growth to a franchise while remaining consistent with corporate marketing guidelines. 
Finding the right franchise marketing strategy is one of the biggest challenges franchisees face. That’s why most franchise owners rely on the expertise of an experienced franchise marketing agency to help them build the right strategy.

In this blog, we’ll share with you franchise marketing statistics that you can use to inform your franchise marketing strategy. Peruse our franchise marketing statistics 2021 list to glean helpful information that can improve your marketing methods.

State of the Franchise Industry2020 was a challenging year for franchise businesses all over the world. Both franchisees and franchisors, in particular, are still reeling from the effects of the coronavirus pandemic. Let’s take a look at a few statistics that provide greater insight into the current state of the franchise industry.

• The U.S. economy shrank by 3.5 percent in 2020 (The Guardian, 2021).

According to the Bureau of Labor, 20 percent of businesses fail in the first year, and this increases to about 50 percent by the fifth year. But in 2020, a staggering 60 percent of companies failed due to the effects of the pandemic. 

• The number of franchise establishments declined by 2.6 percent in 2020 (FRANdata, 2021).

In the past year, the franchise industry lost about 20,000 business locations, leading to a loss of over 900,000 jobs. This statistic paints a grim picture of what franchise businesses endured at the height of the pandemic.

• Despite significant losses, franchised businesses still contributed $670 billion to the U.S. economy in 2020 (National Franchise Association, 2021).

Despite losing so much during the pandemic, franchised businesses were still able to support over 7.5 million jobs nationwide, which contributed to more than 3 percent of the U.S. Gross Domestic Product (GDP), which is proof of the franchising industry’s resilience.

• Experts predict a net gain of 26,000 franchised small businesses in 2021 (FRANData, 2021).

With the economy starting to recover thanks to a steady vaccine rollout, experts see 2021 as a year of more franchise growth. This growth more than offsets the declines felt in 2020, corresponding to a GDP contribution of over 7 percent. 

Franchise SEO StatisticsBecause franchises carry brands that are already widely known and accepted, consumers are generally more comfortable working with these businesses. But unless consumers are aware of a location near them, they still won’t be able to visit your store or acquire your service. That’s why franchise businesses need SEO to improve their local visibility. Take a look at the franchise SEO section of our franchise marketing statistics 2021 guide to help you implement a local SEO strategy. 

• Nearly three-quarters of internet users will primarily use their mobile devices to access the internet by 2025 (Forbes, 2021).

In the mobile-first era, optimizing your website for mobile access future-proofs your business. Supplement your enterprise marketing campaigns with a local SEO strategy that prioritizes mobile users. 

• Forty-six percent of all searches on Google are looking for local information (Go Gulf, 2019).

Through local SEO, you can capitalize on local franchise marketing stats 2021 and capture the intent of consumers who are looking for businesses like yours near them. This is one of the best ways to inform your audience about a franchise location that they can easily access.

• Forty-nine percent of Google searches are zero-click (Jumpshot, 2019).

Zero-click searches occur when a user is able to obtain the information they need from search engine results pages (SERPs) without having to click on a single link. Franchisees and franchisors can benefit from zero-click searches, optimizing content for Google’s featured snippets by answering consumer questions. Another method is optimizing your Google My Business profile and adopting local SEO tactics so your store is featured on the local three-pack.

• Nearly 70 percent of Google Assistant requests are made up of natural language searches (Google, 2017).

More searches today are made using natural language thanks to the rise of voice search. In effect, search engines like Google are getting better at finding the context and intent behind a search and not just finding the exact match in keywords. By optimizing your content for semantic search, you can respond to customer queries while also improving your chances of landing a featured snippet.

Franchise Advertising Statistics

Franchise advertising plays a pivotal role in driving franchise growth. With its precise targeting options, utilizing these methods can prove cost-effective for your business. Whether you’re using a centralized advertising model for enterprise marketing or a decentralized model where franchisees have free rein, taking advantage of franchise advertising services can make a significant impact on your business. Take a look at this franchise advertising section of our franchise marketing stats 2021 list for insights.

• Ninety-three percent of consumers use the internet to find businesses in their local area (BrightLocal, 2020).

In a separate study, 72 percent of consumers use search engines to find local businesses. These franchise marketing stats 2021 and the one that follows show you why your franchise advertising strategy should include search ads.

• The top three ad spots on search engine results pages attract 40 percent of all the clicks on the page for queries with high commercial intent (WordStream, 2020).

Queries that have high commercial intent are called transactional searches. They can either be product-, industry- or brand-focused and done by people at the end of the buyer journey. These are the types of searches that you want to target with franchise PPC ads because they are closer to converting. Just like in SEO, occupying a higher ad spot corresponds to a higher likelihood of landing that sale. 

• Consumers are 4X more likely to click on a paid search ad on Google (63 percent) than any other ad network (Clutch, 2018).

When using search ads, the best platform to use is Google. Google owns 70 percent of the market share for ads, which means it has a more extensive ad network than any other platform. And with billions of users using Google Search daily, your ads could potentially enjoy higher visibility. 

• Seventy percent of searches made through a mobile device result in a customer taking action within an hour (Main Street ROI, 2019).

Many different factors can affect the success or failure of your advertising campaigns. But taking a mobile-first approach to PPC ads increases the likelihood of your target audience being able to see your ads, which also improves your odds of landing a conversion.

Franchise Social Media StatisticsThe power and reach of social media should not be underestimated in today’s digital landscape. Both franchisors and franchisees understand the value of social media, which is why more and more multi-location businesses rely heavily on social media for their franchise marketing efforts. Below are some social media statistics for franchisees and franchisors to guide your social media efforts.

• The number of active social media users grew by 9 percent to pass the 3.8 billion mark in 2021 (Smart Insights, 2021).

This statistic shows that there are numerous viable social media channels to use to grow your online presence. Depending on your industry and whether you’re a business-to-business (B2B) or business-to-consumer (B2C) organization, you can use such platforms as Facebook, Twitter or LinkedIn to create a robust online presence.

• Social media is the leading franchise marketing channel for 55 percent of businesses in the United States (The Entrepreneur, 2019).

Today, social media is a crucial part of a brand’s online presence. Franchise businesses, in particular, look to social media to build a consistent online presence while expanding their influence across different locations. 

• Ninety-one percent of social media users access their favorite social platforms through their mobile devices (LYFE, 2019).

Mobile optimization isn’t just for SEO and PPC. By ensuring that your social media posts are optimized for mobile users, you provide greater access to a larger audience. You can do this by keeping posts short, the size and layout of images mobile-friendly and your links pointing to mobile-optimized landing pages.

• Seventy-one percent of consumers are more likely to recommend a brand to their social circles after having a positive social media experience (Ambassador, 2018).

Social media gives you a direct channel to connect and interact with your followers and prospective clients. By offering a positive experience, you can show them that you care, which also humanizes your brand. With the right approach, your social media marketing activities can result in increased word-of-mouth. 

• Here are the top four reasons why consumers will unfollow a brand on social media (Fast Company, 2020):

1. Poor Quality of Product or Support (49 percent)
2. Poor Customer Service (49 percent)
3. Irrelevant Content (45 percent)
4. Too Many Ads (45 percent)

Social media listening is an integral part of running a successful franchise. This allows you to get a feel of what resonates with your local audience. Keep track of your social analytics and consistently engage your audience in conversation to gain more insights into their preferences so you can create content tailored to their interests. 

Franchise Email Marketing StatisticsWhen it comes to enterprise marketing, the impact of email marketing isn’t just about sending emails to your contacts. Because branding is vital in corporate marketing, being able to deliver marketing emails directly to your audience’s inbox allows you to deliver a centralized message while still providing relevant, personalized content. Here are some email marketing statistics to guide your enterprise marketing campaigns.

• Only 44 percent of franchise business owners engage their customers with a newsletter campaign (FranchiseSoft, 2019).

A staggering 56 percent of franchises miss out on aggressive franchise growth just because they fail to engage their customers through email marketing.

• Twenty-one percent of emails are opened within the first hour of delivery (GetResponse, 2020).

Data from the same study reveals that an additional 41 percent of emails are opened within the next two hours of delivery. It just goes to show that emails are still one of the fastest methods of delivering marketing messages.

• Franchises have generated 320 percent more revenue when they automated their email marketing sequences (FranchiseSoft, 2019).

Automation offers so many advantages for the busy franchise owner. It frees up your time while still allowing you to nurture leads, provides a personalized experience, increases your targeting while reducing cost and allows you to execute your excellent marketing strategy perfectly. 

• Franchise newsletters receive an average open rate of 22 percent (Smart Insights, 2021).

That means you can easily reach 22 percent of your email subscribers directly through their inbox. Note that these are average figures across all industries. Your open rate could be higher with a better strategy.

• Seventy-six percent of people expect a welcome email when they subscribe to your list. Those who receive one show 33 percent more engagement with the brand (invesp, 2021).​

Welcome emails are your best opportunity to establish a relationship with your subscribers quickly. But as it turns out, it’s not just you who’s eager to start the relationship. According to the statistics above, 76 percent of people expect you to make a move after they subscribe. Once you do, they show more interest in your brand.

ConclusionIn this blog, we shared some of the most insightful franchise marketing statistics to guide your marketing strategies. We hope that you were able to glean information from our franchise marketing statistics 2021 guide that can help your franchise expand its influence and generate more growth.

Franchise marketing can be tricky because it requires a clearly defined strategy that benefits both the brand and its franchise holder. For franchise digital marketing strategies to work, the corporate office must provide their franchisees a certain level of freedom with their franchise marketing strategy to tailor their methods to their local audience.

If you need assistance from a top-level franchise marketing agency to generate success for your franchise, Swift Digital Marketing is here to help. We have worked extensively with both franchisees and their parent companies in assisting them to expand their franchise’s influence. Partner with an established agency that understands what it takes to build a successful franchise marketing strategy. Give us a call at (216)339-6041 or to schedule a consultation.
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Filed Under: Search Engine Optimization, Social Media, Email Marketing. 

Your website matters to your bottom line. Whether you want to increase online sales, generate qualified leads, or drive in-store visits, an attractive, fast, and easy-to-use website (and an experienced professional web design company like Swift) can help your business achieve those goals.

Keep reading to learn how our web design agency can take your site and your revenue to the next level.

We don't just want to tell you about the beautiful work we do.

Swift is the professional web design company that small-to-midsized businesses (SMBs) trust when it comes to designing a brand-new website or redesigning an existing one.

As your professional website designer, we can help your business create and launch a site that:

1. Displays on all devices, from desktops to tablets to smartphones
2. Uses an easy-to-use content management system (CMS) for fast, no-hassle updating
3. Includes ecommerce functionality and database integration
4. Follows search engine optimization (SEO) best practices for visibility in search engines
5. Features original, SEO-optimized content from a dedicated copywriting team.

​
Learn more about how our in-house design and development team can build a custom site for your business.

Or, connect with our team now by contacting us online or calling us at 216-339-6041 to chat with an experienced strategist about your website, company, and goals.

Creating a brand-new or redesigned version of your website is a daunting process.

At Swift, however, our professional web design company makes the process seamless for you and your team. Discover how our talented team of designers, project managers, and developers do it in this quick video.

3 core features of our professional website design services (and how they benefit you). As your professional website design company, we provide your business with a full-service solution to web design.

From design to development to maintenance, we offer everything your company needs to launch and maintain your site.

The three core features that stand out for our clients, though, include the following:

Custom website design.

Like your business, your website is unique to you. That’s why our professional website design company creates custom web designs tailored to your business, your customers, and your goals.

SEO-friendly design

For your site to accomplish your goals, from sales to phone calls, you need visibility in search engines like Google. That’s why our designs and redesigns follow best practices for SEO.

Responsive design

People browse the Internet with a range of devices, from desktops to smartphones, making a responsive site essential. That’s why our team only builds websites with responsive designs.

With a custom, responsive, and SEO-friendly website, your business can generate the traffic, leads, sales, and revenue you need. You can also build your brand, as well as your target audience’s trust, which can help you stand out from competitors and accelerate your growth.

What do your professional website design company’s services include? Every professional website design company is different, which is why it’s essential to learn what their web design services include. That way, your business can compare pricing and deliverables to choose the best web design company for you.

At Swift, our website design services include the following:

1. Dedicated project manager
2. Custom design
3. Professional copywriting
4. SEO
5. Responsive design
6. Database integration
7. Ecommerce functionality
8. CMS​​​​​

Keep reading to learn more about each feature!

Dedicated project manager

As your professional web design company, we provide you with a dedicated and experienced project manager. Your project manager makes your experience seamless. From reviewing wireframes to signing-off on the final design, partnering with Swift is hassle-free for you and your business.

Custom design

A custom design provides your company with a competitive edge, especially when competitors use cookie-cutter designs. Your business also gets the advantage of receiving multiple prototypes from our internal design team, which helps you choose an original design that captures your brand.

SEO

More than 90% of online experiences begin with a search engine, which is why SEO matters. With SEO, your company can attract people looking for products or services like yours, whether your business operates online or offline.

That’s why our design, development, and SEO team ensure your site follows best practices for SEO.

From maximizing your page speed to optimizing your site copy, we take care of your technical and non-technical SEO. We also offer standalone SEO services that support your strategy, including content marketing, voice SEO, SEO content analysis, and more.

Responsive design

Responsive design is vital because more than 50% of Internet traffic comes from mobile devices. Providing users with a website that doesn’t adapt to their device, whether it’s a smartphone or a tablet, can damage your organic traffic, SEO rankings, and website revenue.

That’s why our professional web design company only creates responsive designs.

Database integration

A database, like a payment processing system, can play a critical role in your company’s operations. As a part of our web design services, we provide database integration. Whether you’re looking for a basic, advanced, or custom solutions, our development team can take care of it.

Professional copywriting

People may skim while reading online, but content plays a tremendous role in their purchase decisions.

That’s why our professional website design company features a dedicated copywriting team. With backgrounds in a range of industries, from technical to non-technical, our copywriters can compose SEO-optimized and on-brand content for your business and its website.

Ecommerce functionality

For ecommerce businesses, as well as companies that accept online payment for offline services, it’s essential to have a secure ecommerce functionality solution. Whether your company needs an enterprise-level solution or a no-fuss system, our in-house development team can handle it.

As a part of our services, we also conduct in-depth testing of your system. This proactive step ensures not only the security of your system but also its functionality. That way, your company can launch a site ready for placing orders and processing payments.

CMS

With more than 50% of businesses using content marketing, you need a CMS.

A CMS can help your team publish, manage, and update content with zero developmental expertise. While you can choose not to add a CMS, our professional website design company recommends it because building it into your website now makes it easy for you to take advantage of it later.

What is your professional web design company’s process for building a website? As your partner, our professional web design company aims to provide a seamless, hassle-free process for your team. From asking questions to viewing designs to sharing feedback, collaborating with Swift is simple.

Get an inside peek at our six-step process to see how we make the whole experience easy for you:

1. Consultation

When you choose our professional website design company, we partner you with a dedicated project manager. Your project manager serves as a dedicated point-of-contact for your team. Whether you have questions, feedback, or resources to share, you can send it all to your project manager.

At the start of your site’s design or redesign, you meet with your project manager, whether in-person, over the phone, or via video. This consultation allows your dedicated project manager to learn more about your business, brand, vision, and goals for your website.

2. Mock-ups

Following your meeting, our team starts building a series of mock-ups and prototypes for your site.

Since our professional web design agency features an in-house team of designers, we can have each of them create a mock-up for your website. This approach allows us to provide your business with several different options when it comes to the overall look and theme of your site.

Once your team views these prototypes, you can choose the one that fits your vision for your website.

3. Design

With your overall design chosen, our designers and developers begin the process of creating your site. From designing your homepage to developing your CMS, our team works with efficiency and accuracy to prepare your website and ensure its optimization for SEO.

Throughout this process, you receive routine updates from your project manager.

In most cases, your team will also meet with your dedicated project manager to discuss your site’s progress. These meetings, as well as routine updates, allows our professional web design company to ensure your website meets your expectations and requirements.

4. Copy

As your site’s design progresses, our internal SEO and copywriting team get involved. To make the process easier for your organization, we provide your business with a dedicated account manager that oversees your SEO strategy and website copy.

Following a meeting with your team, as well as research into your business and industry, your dedicated account manager compiles an SEO strategy for your website and its pages. After you approve it, our copywriting team begins writing your content.

Since our professional web design company features a diverse copywriting team, we can assign a copywriter experienced with your industry to your account. This ability allows your business to receive on-brand copy that speaks to your audience and their background and experience level.

Like your site’s design, your team will also review and approve all website copy.

5. Testing

When you invest in professional web design, you expect a flawless website.

That’s why our design and development team conduct thorough testing. We ensure the functionality of your navigation, database system, ecommerce solution, and more. Our team also assesses your site’s speed and performance to maximize the user experience and the ranking potential of your website.

After testing, we can move forward with the biggest step of all: Launching your website.

6. Launch

For our team, as well as yours, launching your site is a celebration.

On your preferred launch date, our project managers, developers, and designers undertake the process of taking your website live. Following your site’s launch, our professional website design company does another round of checks to ensure your website is error-free.

Once live, your business can start using your site in your digital marketing strategy.

For example, your company may continue building your SEO strategy with Swift. Or, you may start new initiatives with our diverse team of online marketers, like pay-per-click (PPC) advertising, video marketing, or social media advertising and marketing.

If you have any questions about how to market your site and maximize its performance, you can always chat with your dedicated project manager or account manager for recommendations. You can also get immediate advice before starting your website’s design by talking with an experienced strategist.

Contact us online or call  Swift Digital Marketing Agency at 216-339-6041 for more information!

With our unique benefits, as well as our ability to provide full-service solutions to digital marketing, we’re the trusted choice for businesses searching for a professional web design company.

What is professional web design? Professional web design describes hiring a professional or experienced web designer or web design agency to create a unique website for you.

Does having a website help a business? Yes!

Having a website can help your business increase its credibility and visibility, which can improve your sales and revenue numbers. Without a site, it’s difficult for your company to reach a massive audience of consumers and business buyers that use the Internet to find products and services.

Why use a professional web design company?A professional web design company, like Swift, offers several advantages, including:

1. Extensive professional website design experience
2. Skilled designers and developers
3. Critical web design and web development resources and tools

Hiring a professional website design company can also help your team launch a site that is:

1. Responsive
2. SEO-friendly
3. Fast
4. Intuitive
5. Secure​​

All these advantages help your business create, launch, and maintain a website that can:

1. Rank in relevant search results
2. Generate valuable site traffic
3. Capture qualified leads, sales, and in-store visits

Many businesses that use website builders miss critical deadlines for launching the new site too. That’s because team members leading the design or redesign initiative will have other responsibilities that require their attention, which leads to publishing delays.

In addition to their day-to-day responsibilities, they also need to take care of the following:
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1. Creating a design
2. Building various pages
3. Writing site content
4. Testing site features​

​All these drawbacks motivate businesses to research professional web design companies.

With a website design company like Swift, your company can trust that you will receive an attractive, original, and responsive site that matches your branding and uses SEO. Plus, you don’t have to worry about missed delays or bugs.

How much does professional web design cost? A professional web design project can cost anywhere from $1000 to more than $100,000.

Prices for professional web design depend on several factors specific to your company, site, and agency. A few examples include the size of your website, the experience of your agency, and the site style requirements of your company.

How long does a web design project take?

A professional web design company usually requires 12 to 16 weeks to create and launch a website.

If you need a site sooner, you can use rapid web design services, like those from Swift. With our fast web design services, our design and development team deliver your website in 30 days. This service, while expedited, still allows your business to receive a custom and responsive site.
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Earn more revenue from your site with our professional web design company. Swift is the professional web design company that businesses trust. Our experience, plus client-focused approach can help your company launch the best possible site.

Call us at 216-339-6041 or contact us online to get started on building your website!

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Web Design That Maximizes Your Revenue

In today’s digital world, your website is the first interaction consumers have with your business.

That's why almost 95% of a user’s first impression relates to web design. It’s also why web design services can have an immense impact on your company’s bottom line.

That’s why more companies are not only reevaluating their website’s design but also partnering with Swift Digital Marketing Agency, the web design agency.

With over web design services under our belt, we're confident we can design a custom website that drives sales for your unique business.

Invest in your site’s success with Swift Digital Marketing Designs. When you invest in our professional website design services, you will receive a website that’s:

• Custom
• Responsive (sometimes called mobile-friendly)
• Optimized for search engine optimization (SEO)
• Secure (HTTPS)
• Professionally styled​

You can also include additional features as a part of your professional website design. For example, you can request our developers to integrate a database into your design, enable ecommerce functionality, and more.

Transparent prices for award-winning web design services. Choose our web design services, and your business can count on 100 percent transparency. From our personalized quotes to our initial designs, our team provides your company with complete access to our web design pricing and strategies.

Get a free, accurate, and instant quote for our web design and development services with us.

If you’re looking to launch your redesigned or brand-new website fast, we offer rapid web design services. Partner with our team of web designers for this service, and they’ll create a site in 30 days for your business.

What do web design services from Swift include? Our team tailors our web design services to your company and its unique needs. That’s why you can customize every feature of our services to your company, products or services, and goals.

The result is a website that your company — and your visitors — loves.

Learn more about our website design services:

Search engine optimization

We maximize the results of your website design or redesign plan, as well as improve your digital marketing strategy, by ensuring your website follows best practices for search engine optimization (SEO). SEO refers to an umbrella of techniques that enhance your website’s ranking for relevant search results.

A higher ranking in search results correlates to higher visibility among users in your target audience. With better visibility for relevant search results, your website can earn more clicks and traffic from high-value users — that can translate to more store visits, online purchases, quote requests, and more.

As we feature a team of talented designers, we can coordinate with our Internet marketing team. Their teamwork ensures your website not only looks good but also ranks well in search results.

Website Pages

With our web design services, you can rely on our designers to create every page of your website.

Whether you’re an ecommerce store, brick-and-mortar business, or service provider, our designers can create the webpages that your company needs to reach, inform, and convert your target audience. As a full-service digital marketing agency, we also offer content marketing services to enhance your strategy.

Our web design cost calculator features five tiers for the number of web pages:

• 1 to 10
• 10 to 50
• 50 to 150
• 150 to 250
• 250+

What if you need a lot more than 250 pages?

Just contact us online — or use our project quote calculator to submit a request for an exact quote. Our experienced strategists will provide you with a customized plan and quote for the pages your site needs, whether it’s 300, 500, or more.

You can also call on our team if you’re not sure how many webpages your website needs. They can provide years of advice and trusted recommendations when it comes to web design. Just give us a ring at  (216) 339-6041 to chat.

Customized style

It’s essential that your website captures your brand, which is why our web design services include unlimited style options. For example, if your company requires a sophisticated design that emphasizes the quality and price range of your products, our team can achieve that for you.

Additional examples of website styles include:

• Simple and attractive
• Moderate styling
• High-end
• World-class

Our web design quote calculator features these four styles, as well as a no styling option, to provide you with an accurate quote estimate. We don’t limit you to these five options, though, as no one wants a cookie-cutter website.

We encourage you to share your style preferences when requesting a quote online or chatting with our strategists. Your dedicated project manager will also invest the time to learn your business, goals, and vision. That allows our designers to create a custom, one-of-a-kind website.

Website Copywriting

For maximum impact, we also offer website copywriting with our web design services. We feature an experienced and specialized team of copywriters. With their expertise in technical and non-technical industries, we can create compelling copy that engages and converts website visitors.

We offer three website copywriting tiers, which include:

• 5 to 10 pages
• 10 to 25 pages
• 25 to 50 pages

If you need more than 50 pages, we can customize your quote and design plan to that specific number.

As a part of our website copywriting services, we optimize your website copy for SEO. What does that mean? Our digital marketing specialists research high-value, relevant keywords for your business, industry, and webpages, which our copywriters then use to optimize your webpages.

When consumers use those keywords in their searches, your website appears near the top of search results. That’s an immense perk, as 75 percent of users don’t go past the first page of search results — in fact, more than 30 percent of all search traffic goes to the first search result.

Responsive design. Our website designing services also offer the option of responsive design. However, we recommend responsive design because it supports mobile users, which can consist of shoppers using their tablet or smartphone to browse the web.

With more than 50 percent of the Internet’s traffic coming from mobile users, it’s imperative to provide support for users on-the-go. It’s also best practice for SEO, as Google now follows a mobile-first index, meaning it crawls and views websites from the perspective of a mobile user, not a desktop user.

If your website doesn’t support mobile users, Google sees that — and modifies your ranking in search results. That can lead to a lower ranking, pushing your site to page two of search results and away from your target audience.

With our responsive design option, we prevent that from happening to your business.

Database integration

Many company websites feature a database, such as for processing payments. We provide full support for database integration, which we separate into three tiers — basic, advanced, and full development.

As a part of our database integration services, our team of designers and developers work with your company one-on-one to ensure we develop and launch the exact database your company needs and wants.

Not sure what kind of database integration your company needs? Talk with our experienced strategists. They can provide a recommendation, as well as coordinate with our web developers, to ensure you receive what your business needs.

Ecommerce functionality

For ecommerce companies, we also offer ecommerce functionality deliverables. Like our database integration service, we offer three tiers — basic, advanced, and enterprise. If you’re unsure which level provides your business with the best results, you can chat with our experienced strategists.

With their expertise, they can help you determine the most useful tier for your business. Plus, our strategists can coordinate with a designer and developer to confirm that the basic, advanced, or enterprise tier will provide the best return on investment (ROI) and user experience (UX).

Content management system (CMS)A CMS is another optional add-on for our web design services.

Whether you’re an ecommerce website or informational website, a CMS offers immense value. It can help your business manage and streamline your content, which can improve the efficiency of your content marketing strategy.

In most cases, our team recommends a CMS as a part of our web design services. We offer three CMS tiers — standard, advanced, and enterprise. Depending on your company and its size, a standard CMS often works.

For the most accurate recommendation and quote, however, contact us online.
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As a full-service digital marketing agency, we can match your exact web design needs. Our ability to customize every aspect of our web design services to your company also allows us to provide an unmatched level of personalization when it comes to web design.

Why invest in professional web design services? If you’re unsure about the value of professional web design services, there are several factors to consider. For example, you could increase your conversion rates, competitiveness, and search ranking. All are results that could have a direct and positive impact on your profits, market share, and growth.
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Learn more about the specific benefits of web design services:

1. Increase your conversion rate

A conversion can range from a shopper purchasing a product to a user signing up for an email newsletter — it’s unique to your business and your goals. No matter your conversion goal, web design services can help.

Why?

Today, most conversions relate or include an online interaction. For example, maybe you want to drive more in-store visits through local SEO — for reference, 80 percent of local searches convert — which will likely involve users interacting with your website.

If you feature an outdated website with poor usability, it’s impacting the first impression of users. That first impression shapes not only their opinion of your company but also their decision when it comes to visiting your location, purchasing your product, or joining your email newsletter.

With a user-friendly website that’s intuitive, as well as modern, you can create a positive first impression with consumers. That can make users more likely to convert, whether by stopping at your store the next day, calling your team for a quote, or becoming another subscriber of your email newsletter.

2. Optimize your user experience

A website’s user experience offers an immense return on investment (ROI) for businesses — $100 for every $1 invested, on average. It can also deliver a tremendous blow to companies that ignore UX testing, as almost 90 percent of users shop with a competitor after a poor user experience.

With professional web design services, your business can provide users with the best experience. For example, our team can improve the usability and readability of your website, whether on mobile or desktop. That makes it easy for consumers to find the information they need and take action.

That action can include visiting your store, purchasing your product, and more.

3. Maximize your competitive edge

No matter your industry, you have a direct competitor — and it’s essential for your company to have a competitive edge. While you may provide a better product and a better experience, those unique selling points can become lost in an outdated, unusable website.

With our website design services, you can ensure that your company maximizes its first impression with users. You can also make sure that your business stands apart from competitors in your industry, emphasizing that your product or service is the best.

For example, if you’re a pest control company looking to generate leads, it’s a tough market. You, however, can make it easy for potential leads to contact your company by investing in a website focused on the user experience.

In this scenario, your company can benefit from the fact that 89 percent of users shopwith a competitor after a poor user experience. That is an immense gain for your business, offering you the chance to increase your sales and market share with a simple redesign or a quick update to your website.

4. Improve your search rankings

Whether they’re searching on their tablet, smartphone, or desktop, users rely on search to find what they’re looking for, from services to products. That’s why Google processes more than two trillion searches a year, and why 80 percent of users turn to search when they need something.

If your website doesn’t rank on the first page of search results, however, it’s difficult for your company to connect with those consumers. That’s why SEO is an essential part of web marketing — you need your website to rank to drive conversions, sales, and subscribers.

With a competitive SEO strategy, as well as professional web design services, you can ensure your website ranks for keywords or search terms relevant to your business. Plus, you make sure your site provides the best user experience possible.

For example, if you provide landscape services in Cleveland, Oh, you may want to rank for the keyword, “landscape design Cleveland,” or, “landscaping Cleveland.” Depending on your strategy, you would probably create a webpage optimized for this keyword.

With our design strategies, as well as optimization tactics, it’s likely this webpage would rank on the first page of search results. That allows your company to reach high-value users in your target audience, transforming them from leads to customers.

5. Enhance your Digital Marketing Strategy

In digital marketing, your website is your foundation or home base. It’s where you direct users, whether from search results, social media, or another source. As a result, it’s critical to maintain an optimized and up-to-date website that can support your digital marketing strategies.

With a robust website like that, your business can improve the results of its other Internet marketing strategies. For example, if you use email marketing, our web design services can increase the number of subscribers earned through your website’s sign-up forms by upgrading your website’s usability.

Another example comes from pay-per-click (PPC) advertising. With our design and marketing expertise, our team can develop landing pages optimized for conversions for your PPC campaign. That can improve the results of your PPC campaign, maximizing your ROI.

How does Swift design websites? At Swift, our web design services provide a 360-degree experience, which includes:

• Layout development
• Content creation
• Conversion optimization
• UX testing

How do we create our customer winning websites, though? By following the five principles of web design.

Appearance

Creating a beautiful website is the first step to earning new customers.

The appearance of your website tells visitors more about your company than your words. A site that incorporates modern design elements, optimized images, and other multimedia is much better at converting customers than a website that looks like it's from 1996.
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As a result, the appearance of your website plays a huge role in its success!

This factor also includes incorporating responsive design into your site.

Responsive design is the technique of making your website re-size itself to fit on the screen of any device. So, whether someone's looking at your site through an iPhone or a 27-inch desktop monitor, they'll still get a great, easy-to-use experience.
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That experience — often called user experience — is the first step in getting a new customer. When users see you have a sleek and attractive website, it’s easy to keep them on your site. But a good-looking website is just the beginning. You also need clear navigation.

Navigation

Navigation is the part of your website that lets people find what they want.

Modern websites have simplified navigation to work on desktops and mobile devices. One of the most popular and effective navigation elements is the breadcrumb. For an example of a breadcrumb, check out the image below.

Breadcrumb navigation got its name because it links to every page a person views as they move through your site — kind of like when Hansel and Gretel left a trail of breadcrumbs to follow in their fairy tale.

With breadcrumb navigation, your website’s users can jump back to any page they've previously seen. So, if you're an ecommerce site, you can let someone go from a product page to a category page with one click.

If you profit through lead generation, you can use breadcrumbs to get users from information pages to index pages, so they can read and learn more about the same topic.

For example, a manufacturing website design may feature a breadcrumb menu that guides users from general to specific services, like coating services and then coating services for specific materials. This breadcrumb menu makes it easy for users to go back to the general service and find the service they need.

Breadcrumbs are just the beginning, though. You can also use mega menus like the one we have in our header. These menus feature big text, links to information centers, and additional links to specific topics.

With hundreds of other navigation styles available, there's no right or wrong answer. It's all about what works for your brand when it comes to providing a stellar experience for your users.

Giving them a great experience has another benefit, too — you hold their attention.

Once you have a visitor on your site, it's crucial that you keep their attention. If you lose it, your visitor will leave your site, and you'll miss out on a sale.

Attention is valuable because it keeps someone focused on your brand, products, and or services. So, if you want to make a sale, you need someone's attention on your website.

With that in mind, different companies can hold attention in different ways, including:

• Video marketing is especially effective at catching someone's attention since video is a visually-oriented medium. Video empowers you to summarize complex ideas in a matter of minutes instead of forcing visitors to read long pages of text. While text can get boring after a few seconds, video keeps users enthralled from start to finish.

• Downloadable content is another great way to keep someone's attention. Most downloads can consist of a .zip file full of resources or a text-based PDF packed to the brim with insider information. This content is ideal for earning new leads as well since you can gate it and ask someone for their email address before they download the materials.

• Infographics keep people's attention by presenting industry-related data with simplified, easy-to-understand visualizations. Even though hundreds of new infographics come out every day, you can still earn traffic, attention, and links for infographics by holding yourself to a higher quality standard than your competitors.​​

Once you have your visitors' attention, it's time to give them a sense of direction on your page.

Direction

Direction refers to showing someone how they can proceed on your page — in most cases, this directs a user to scroll down your page. Vertical scrolling is the most common form of progression on websites because it's simple, intuitive, and useful.

The catch is when you use vertical scrolling on your mobile site design.

While desktop users use a mouse or scrollbar to progress through your page, mobile visitors use their fingers. That means your mobile-side pages are easy for someone to tap, hold, and swipe so they can scroll just like your desktop users.

This design feature goes back to the concept of responsive design.

Responsive design may mean that all your site visitors get the same great experience, but how they get that experience is entirely different. Your desktop-compatible site might use mega navigation in the header with lots of drop-down menus and big, eye-catching visuals.

But that’s too much content in one area for a mobile site.

Instead, mobile sites should have a hamburger menu — a navigation style that lets users tap a button, open a menu, and choose their next page from there. Hamburger menus get their name from their distinctive symbol. You may recognize it as looking something like this:

With a hamburger menu, it’s simple for mobile users to navigate to any part of your website.

ActionAction is the ultimate goal of earning any new visitor to your website. But visitors won't take action if you don't encourage them! That's why it's so important to use a calls-to-action (CTAs) at the end of every page on your site.

A CTA acts as instructions, telling visitors what they should do next to get one step closer to becoming a customer. While that may sound bossy, studies prove that CTAs dramatically increase conversions in every online business model, from lead generation to charitable donations.

Whether you want to get someone to a contact page or have them make a purchase, it’s essential to include CTAs in your web design. That’s why our team of copywriters develop compelling CTAs that support your digital marketing goals, from increasing email subscribers to product purchases.

CTAs can take the following forms:
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• Text links
• Image links
• Buttons
• Form fields
• And more

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It takes time, revisions, and editing to make a performance-driven website something the Swift Digital  Marketing Agency has nailed down to a science. Working in your best interests, we create a website to make sure you succeed online.