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Want more construction contracts and booked projects? It all depends on having a great construction website. Your website is not an online brochure—it’s your 24/7 virtual sales rep, capable of generating a massive amount of leads and sales. Regardless if you’re in commercial or residential construction, your target audience expects a seamless, engaging website experience--75% of consumers have judged a company’s credibility based on its website design. If your website is outdated, doesn’t attract traffic, doesn’t convert visitors into leads, or simply isn’t up to your satisfaction, you need professional construction website design services. Swift Digital Marketing Agency specializes in designing websites for construction companies that not only look great but also rank well in search engine results and convert your visitors into clients. Let us help you redesign your website and turn it into your number one sales and marketing tool! CONSTRUCTION WEBSITES Construction Website Design Services Proven to Increase Leads & Sales Want more construction contracts and booked projects? It all depends on having a great construction website. Your website is not an online brochure—it’s your 24/7 virtual sales rep, capable of generating a massive amount of leads and sales. Regardless if you’re in commercial or residential construction, your target audience expects a seamless, engaging website experience--75% of consumers have judged a company’s credibility based on its website design. If your website is outdated, doesn’t attract traffic, doesn’t convert visitors into leads, or simply isn’t up to your satisfaction, you need professional construction website design services. Blue Corona specializes in designing websites for construction companies that not only look great but also rank well in search engine results and convert your visitors into clients. Let us help you redesign your website and turn it into your number one sales and marketing tool!
Our Custom Construction Website Design Services From small general contractor website designs to large construction company websites, we have the website services for you.
What Does it Take to Have a Sales-Driving Construction Website Design? Wondering why your competitors are outperforming you? It most likely has something to do with their website and what’s on it. The best construction websites are visible in search engines, mobile-friendly, fast, secure, and have an optimal user experience.
Our web design services aren’t one size fits all—there are no cookie-cutter solutions, at least not from the best companies. A good website design agency will help you figure out the best type of website for your business. What’s important is that your website is beautiful, thoughtfully laid out, and lead-focused. SHOULD I USE A TEMPLATE OR HAVE MY CONSTRUCTION SITE CUSTOM-DESIGNED? Choosing between a template and a custom-designed construction site will depend on your needs and your budget. Most small businesses will do just fine with a proven template, but if you have a large company, have specific needs, or want a website that doesn’t look like any of your competitors’ you should go for a custom website. WHAT’S THE AVERAGE LIFESPAN OF A WEBSITE? Your website is not a set-it-and-forget-it marketing asset. You need to continually update it to keep up with the modern customer’s expectations. When you’re building construction websites you always need to keep in mind that the average website has a life expectancy of 2-5 years, so be sure to pick a design and platform that won’t be too difficult to update.
WHAT’S INCLUDED IN YOUR WEBSITE DESIGN PACKAGES:
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Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase habits so that they don’t have to think twice before becoming a customer — time and time again. This guide will help you better understand brand awareness, establish it among your audience, and build campaigns that allow it to continually grow and change with your business. Let’s dive in. Brand awareness represents how familiar your target audience is with your brand and how well they recognize it. Brands with high brand awareness are generally referred to as ‘trending,’ ‘buzzworthy,’ or simply ‘popular.’ Establishing brand awareness is valuable when marketing and promoting your company and products, especially in the early stages of a business. Brand awareness might seem like a vague concept, and in truth, it is. For those marketers and business owners out there who like to gauge success with neat and tidy numbers, brand awareness will likely ruffle your feathers. But just because it isn’t a metric that can be perfectly determined doesn’t mean it doesn’t carry value. Brand awareness is incredibly important for business success and overall marketing goals. Here’s why. Why is brand awareness important? Brand awareness fosters trust. In a world where consumers rely on extensive research and others’ opinions before making a purchase, brand trust is everything. Once a consumer bonds to your brand, they’re more likely to make repeat purchases with little to no forethought — which then bridges the gap between trust and loyalty. Brand awareness establishes that brand trust. When you put a proverbial face to your brand name, consumers can trust easier. Brand awareness efforts give your brand a personality and outlet to be sincere, receive feedback, and tell a story. These are all ways that we, as humans, build trust with one another. The human/brand relationship isn’t any different. Brand awareness creates association. When you’ve had a paper cut, I bet you’ve put on a Band-Aid. When you had a pressing question, I’m sure you’ve Googled it. When you needed to make a few copies, I’m guessing that you Xeroxed them. And when you’ve packed for a nice picnic, I’m willing to bet you grabbed a Coke to drink. Am I correct? Most likely. But ... notice how the some of the words above are capitalized. These are brands, not nouns or verbs. That’s what brand awareness does. It associates actions and products with particular brands, subconsciously encouraging us to replace common words with branded terms. And before you know it, simple paper cuts or picnics are doing the marketing for us. Brand awareness builds brand equity. Brand equity describes a brand’s value, which is determined by consumer experiences with and overall perception of the brand. Positive experiences and perception equal positive brand equity, and the same goes for negative notions. Here are a few valuable things that come from positive brand equity:
How does a brand establish (and increase) brand equity? By building brand awareness and consistently promoting positive experiences with the brand. Brand awareness is the foundation of brand equity. Once a consumer is aware of a brand, they start to recognize it without assistance, seek it out to make a purchase, begin to prefer it over other similar brands, and establish a loyalty that not only spurs on other purchases but also inspires recommendations to family and friends. That is why brand awareness is so important. It establishes trust with your customers, creates positive associations, and builds invaluable brand equity that allows your brand to become a household name and consumer staple. How to Build Brand Awareness
Brand awareness among your audience and the general public doesn’t happen overnight. It also doesn’t happen from a simple advertisement or marketing campaign. Strong brand awareness is a result of multiple simultaneous efforts that extend beyond trying to get paying customers. If you expect to raise awareness of your brand by running a few product advertisements on Facebook, you won’t get very far. Not only will the consumer be focused on the product (not the brand), but the ad will also lack impact beyond a simple sale. Here are some ways to establish a solid brand awareness foundation and make a lasting impact with your audience: 1. Be a person, not a company. When you get to know a new friend, what do you like to discover about them? I like to learn about hobbies, passions, likes and dislikes, and more. I also pay attention to how they speak, what they like to talk about, and what stuff gets them excited. These are the traits your brand should determine and promote about itself. To leave an impact with your audience, you’ve got to define yourself as more than a company that sells stuff. How else would you define yourself? What words would you use if you had to introduce your brand to a new friend? 2. Socialize. Introvert or extrovert, outgoing or quiet, all humans benefit from social contact and spending time with one another. It’s how we stay connected, learn new things, and become known by others. The same goes for your brand. If you only attempt to connect with others when trying to make a sale or get support, you won’t be known as anything beyond a business with a singular intention (and the same goes for a person). To raise awareness of your brand, you’ve got to be social. Post on social media about things unrelated to your product or services. Interact with your audience by asking questions, commenting on posts, or retweeting or sharing content you like. Treat your social accounts as if you were a person trying to make friends, not a business trying to make money. Research shows that over 50% of brand reputation comes from online sociability. Being social leads to greater awareness and simply being known. 3. Tell a narrative. Storytelling is an incredibly powerful marketing tactic, whether you’re marketing products or promoting your brand. Why? Because it gives something real for your audience to latch onto. Crafting a narrative around your brand humanizes it and gives it depth. And weaving this said narrative into your marketing inherently markets your brand alongside your products or services. What should your narrative be about? Anything, as long as it’s true. It can be the narrative of your founder, the tale of how your business had its first product idea, or the little-engine-that-could story of how your small business made it in this big world. People like hearing stories about each other. Authenticity is impactful, and it can lead to a big boost in brand awareness. 4. Make sharing easy. Whatever your industry, product offering, or marketing strategies, make it easy for your audience to share your content. This could be blog posts, sponsored content, videos, social media posts, or product pages. It doesn’t matter what it is, as long as it’s shareable. Word-of-mouth marketing is the most effective way to establish trust and familiarity among customers. If someone sees that a friend or family member is recommending a product or service, they’ll take notice of that product … and brand. Is this a brand worth exploring? Do they have other great products I can rely on? What are their social accounts like, and what do they talk about? If you make it easy to post about your stuff, consumers will raise brand awareness for you by simply clicking “Share”. Brand awareness is about impact. It’s about interacting with your audience in ways that don’t only ask for money, participation, or loyalty. Imagine if you met a new person who wanted to be your friend. If they asked for any of the above, you’d probably laugh and walk away, right? Not only is that a shallow approach to friendship, but it also leaves no lasting impact on you. The same goes for establishing and building brand awareness among your audience. Brand Awareness Strategy
You already know how to start building your brand awareness from the ground up. Now, it’s time to put together a simple yet powerful brand awareness strategy that will keep the flywheel turning. 1. Guest blog on other niche websites. Guest blogging is one of the best ways to increase brand awareness with minimal effort. You can take advantage of the traffic that’s already arriving at another website to get more eyes on your brand while offering helpful and relevant content. In other words, you’re not just pushing out your product on people who aren’t ready to buy, but rather writing in your brand voice and presenting yourself as human first, company second. Another great alternative to guest blogging would be publishing sponsored content on niche websites. 2. Co-marketing. Co-marketing is an excellent way to build brand awareness — not only because you’d be taking advantage of another brand’s audience but because it can highlight who you are and what you offer in the marketplace. For instance, if your company sells dog leashes and toys, you could potentially partner with a dog walking app. The campaign itself could appear in any number of ways: You could create a shared offer (“download the app and get one free leash”) or host an Instagram live together. No matter what, partnering up with another brand could help you double and even triple your reach. 3. Advertise everywhere. I know, I know: Advertising many not build brand awareness so much as it builds product awareness, but still — it’s one of the best tools you can use to get people to find out about your brand in a low-touch, unobtrusive way. Consider Grammarly. It feels like just a few years ago, no one knew about Grammarly. Now it’s one of those brands that you automatically think of when you consider online proofreading software. That’s because they’ve launched robust social, video, and display advertising campaigns that appear nearly everywhere. You might consider starting with online advertising, which includes paid social media and PPC. If you’re interested in truly appearing everywhere and launching more sophisticated campaigns at a mass scale, you can launch programmatic advertising campaigns. 4. Hire a face or create a mascot for the company. This may not be doable for smaller companies, but if you do have the budget, consider hiring an actor or spokesperson to represent the company. What do you first think of when you think of Progressive? Flo, who’s even been termed “Progressive girl” for her fun and friendly personality. This allows you to not only humanize your brand, as mentioned in the previous section, but give a sense of the friendly and knowledgeable service customers can expect to receive. You don’t have to use a person, either. GEICO is a great example of this. The moment you see that friendly lizard, you know it’s GEICO. Creating an animated mascot may be a cost-efficient but equally effective way to give a face to your brand. 5. Choose an image or symbol that represents you.Nike is not even Nike anymore. It’s a check mark. The moment you see that check mark, you know it’s Nike. Or how about McDonald’s yello “M”? Or Apple’s bitten apple? I’m not just talking about a logo, either, though it can certainly be part of your logo. But work with your branding team or a freelance graphic designer to create a symbol that you ubiquitously use in your marketing, advertising, and organic campaigns. You might also consider taking a note from Apple, McDonald’s, and Nike, and incorporating the symbol into your product packaging and design. 6. Create a short, catchy slogan.Extending the Nike example, you think of the brand immediately when you hear “Just do it.” Creating a short motto or slogan is a cornerstone of a strong brand awareness strategy and is an easy and simple way to increase brand awareness. It’s definitely tough — imagine condensing everything you’re about in one short sentence. It must explain how you’re different, what you offer, and why customers should choose you. How to Increase Brand Awareness
Your brand awareness is now effectively off the ground, and people talk about you without needing to see an ad. What about expanding your established brand awareness and building on that strong foundation? What can you do as a brand to campaign for awareness and constantly increase it? Here are a few campaign ideas to boost your brand awareness beyond your initial strategy. 1. Offer freemium. Freemium is a business model that offers a basic product or product line for free, only charging for any products deemed premium or enterprise-level. It’s a popular pricing strategy for software companies. Offering a freemium option allows customers to get a taste of your brand and product before making a purchase. It’s a try-before-you-buy opportunity that can, technically, last forever (as opposed to a free trial period that some companies choose). It’s common to offer a freemium option with the condition that the brand’s watermark will be shown on any public-facing parts of the product or service. This makes freemium a win-win situation: The consumer gets the product for free, and the brand gets free advertising when consumers use it. Typeform is another great example of this. Typeform offers a freemium option of its survey software, but customers must include a thank-you page that features the Typeform logo and message. Depending on your type of business and product offer, Freemium may be the best way to raise awareness of your brand among your audience. 2. Create free content. Nowadays, creating content is easier than ever … which is a good thing because today’s consumers turn to the internet for any and all questions, concerns, and DIY projects. Content is a fun way to raise awareness of your brand because it’s the easiest way to show personality and share opinions and positioning on issues — two major components that personify and humanize your brand. Content doesn’t have to be in written form, either. You can also create videos, infographics, podcasts (which we’ll cover below), and more. Sure, written content like blogs and downloadable guides are arguably the easiest, but they’re definitely not the only option. Content doesn’t have to live on just your website, either. Guest posting and sponsored content provide opportunities to get in front of new audiences and diversify the type of content you create. If your brand isn’t creating content, you might be missing out on some major brand awareness opportunities. Content provides an amazing way to authentically connect with your audience while getting your brand name in front of people. 3. Sponsor events. How many festivals, concerts, fairs, and exhibitions have you attended? These types of events are typically not possible without the help of brand sponsorships. (Take a look at a t-shirt, koozie, or string backpack you likely grabbed from the event. See any brand names?) Sponsoring events is a surefire way to get your brand in front of hundreds, thousands, or millions of people that likely fall into your target audience. From banners to flyers to water bottles, your brand name will be everywhere if you sponsor an event. Sponsoring an event also allows you to pin your brand name on an event that matches your personality, interests, and passions, meaning consumers will then associate your brand with that event and its aesthetic and character. It can also gelp your company build brand awareness among highly specialized and qualified audiences. Professionals don’t attend events just for fun. They attend to learn the latest developments in the industry. It’s more than just being a booth in a sea of booths. By being a consistent event sponsor, you’ll cement yourself in attendees’ minds as a leader in the field. They key is to be consistent in your sponsorship. Consider Red Bull. Red Bull is an energy drink, and without any brand awareness efforts, we’d simply consider it an energy drink. But, thankfully, Red Bull took their marketing to the extreme — literally — by consistently sponsoring extreme sporting events like cliff diving and motocross. They also sponsor athletes. Now, we inherently associate Red Bull with daring and adventurous … and believe that, if we drink it, we can be the same. 4. Give your brand a personality. When you market your products and services with personality, you can’t help but boost your brand awareness because your brand will shine right through. Sure, your consumers will take note of the pants or pasta you’re marketing, but they’ll also experience your personality through your advertising. This is a great strategy when mixing your traditional marketing campaigns with brand awareness campaigns. They don’t always have to be one in the same, but they definitely can be. Advertisements for their hygiene products are overflowing with personality and humor, and they still mention their products throughout. The advertisement not only makes an impact on its viewers, but a mere mention of the “Old Spice man” also sends consumers back to YouTube to watch the commercial … and to the store to buy some deodorant. 5. Produce a podcast. More than one-third of Americans 12 and older listen to podcasts regularly. There’s no doubt podcasts play an important role in our lives … and marketing efforts. Podcasts used to be a complicated process, only created by those with a studio and fancy microphone. Now, it’s easier than ever to create and release a podcast, and doing so can do wonders for your brand awareness efforts. Why? Because podcasts, like written or visual content, provide a way to connect with your audience authentically. Instead of blatantly promoting your product or service (which we’ve agreed isn’t the best way to go about boosting brand awareness), podcasts give you the opportunity to educate, inform, entertain, or advise your audience and build trust by doing so. See how these brands have chosen podcast topics that relate to their 1) overall brand message and 2) products or services? Doing this helps them relate the podcast back to their brand and continue to raise awareness, too. Boosting your brand awareness through campaigns gives you a chance to dabble in marketing and advertising opportunities you’d otherwise not invest in — meaning new, powerful ways to connect with your audience. How to Measure Brand AwarenessHow do you know if your brand awareness efforts are working? How do you know if you need to change direction, top the competition, or fix a crisis? Just like any other marketing metric, you measure it. Wait … I thought you said brand awareness couldn’t be measured! Aha! You’ve been listening. I appreciate that. You’re right — brand awareness can’t be measured in the traditional sense. But, you can still review activities and metrics that’ll help you gauge where your brand stands in terms of popularity and consumer awareness. Here are a few ways to gauge your brand awareness and learn where you can tweak your efforts: Quantitative Brand Awareness Measures These numbers can help you paint the overall picture of your brand awareness. To measure quantitatively, check out these metrics:
Qualitative Brand Awareness Measures This step is where your brand awareness “score” gets a little murky. But these tactics can still help you gauge who and how many people are aware of your brand. To measure qualitatively, try:
These quantitative and qualitative metrics will help you understand your brand awareness among your audience and the general public. It’ll never be a perfect number, but keeping your pulse on this measure will help influence campaigns and stay connected to your audience. Regardless of how you gauge brand awareness for your company, avoid these common mistakes when measuring brand awareness. This is a brilliant brand awareness move that capitalizes on customers’ love of personalization, and with it, Coca-Cola ensures it remains an unshakable American classic. This example shows how far personalization will get you in your brand awareness campaign, so try to personalize whenever possible. If your product isn’t disposable, consider giving customers the option to add their name. Over to YouBrand awareness is a powerful (albeit vague) concept that can have a major impact on your marketing efforts, consumer perception, and revenue. Follow these techniques for establishing and building awareness for your brand, and you’ll find yourself with a loyal audience that recognizes your brand among competitors, chooses your products time and time again, and recommends their friends and family do the same. Inspirational designs, illustrations, and graphic elements from the world’s best designers.9/27/2021 Professional web design starts with really understanding the client’s business and brand. After all, a website represents a very significant voice for the brand. And, that voice should be front and center in a great website.  The word chocolate can be associated with many words: dark, white, milk, hot, sweet, spicy. As one would expect, chocolate website often use an appetizing brown dominant color.
The quality of product photography on chocolate websites is remarkable. Images are often large and dominant and are given a lot of both horizontal and vertical space. In fact, chocolate, especially gourmet chocolate, is often very visually interesting. The ingredients that go into it can also be very aesthetically pleasing. But they all have in common this fascinating sweetness everyone loves. #SwiftDigital How do you boil down the entirety of your brand’s goals and impact into a few short sentences? This is where your brand mission comes in. Your brand mission will be a cornerstone in every other aspect of your branding process. And it will help your audience understand the purpose of your brand and what it aims to accomplish. Let’s learn more about mission statements, why they’re important, and how to draft one. A brand mission statement clearly communicates a brand’s purpose, objectives and how it plans to serve its audience. It is action-oriented and gives readers an idea of what your business does and what impact it wants to make. This statement may shift over time as the company grows and redefines its goals. Asana’s mission statement is a great example of how a brand mission can be broad yet specific to the company’s goals. Its mission is “to help humanity thrive by enabling the world’s teams to work together effortlessly.” The message gets straight to the point and is descriptive enough that defines what Asana stands for. The brand missions incorporates the larger impact the brand wants to make as well as the more practical role it plays in its user’s lives. Brand mission vs. other elements your brandIt can be easy to confuse the brand mission with other parts of your branding, like brand voice and brand identity. While they are related, each of these elements plays a different role in shaping your brand. Here’s how:
What is a brand mission statement? Many brands create a style guide or brand guide that illustrates every aspect of their brand. Style guides includes their mission and vision statements, brand voice and brand identity. Mission statements vs. vision statements Whereas your mission statement defines your brand’s goals, objectives and approach, the vision statement describes the long-term impact you want to make with your mission. More simply stated: the mission describes what your brand aims to achieve and how you will achieve it. The vision statement defines where you want those achievements to lead in the future. Why are mission statements important? Defining a clear mission for your brand will help you identify your target audience. Once you have a clearly defined mission statement, you can tie everything your brand does to that mission. It can act as a perfect elevator pitch when presenting your brand to a new audience. It can also be an excellent barometer for determining whether new projects align with your overall brand mission. Your mission statement should be a defining factor for both your audience and your employees. A brand mission statement should also be a framework that your employees can follow when making decisions or speaking on behalf of the organization. Lastly, the mission statement can be an important factor to present to potential partners and investors and easily convey the value that your brand brings. Creating your brand mission statement Defining something as integral as a mission statement can seem like a daunting task if you’re just starting. A great first step is to research some of the mission statements of other brands in your industry. Of course, your mission statement should be authentic and representative of your brand. But you can draw inspiration from how other brands have defined their missions. Next, make a list of your brand’s goals and the impact you hope to make to your audience, and in the world. Your mission statement should also reflect your long-term goals. Even though you can adjust the statement as your goals shift, you should write your brand mission with longevity in mind. It should reflect the larger purpose of the brand and stay relevant for at least 2-3 years.  Here are a few questions to ask during the process of crafting a brand mission statement:
Keep it conciseYour mission statement doesn’t need to be long. A few concise sentences will suffice. You can have a longer and more robust internal business plan for employees. But the mission statement you share with the public should be succinct. TED’s mission statement is exactly two words: Spread Ideas. It’s a perfect representation of their brand that is known for sharing short yet highly valuable content for virtually anyone. Their mission statement gets straight to the point and is perfectly on-brand with what they stand for as a company. Make it a team effort When crafting a brand mission, it helps to have people from all areas of your organization involved in the process. Your social media team is likely well-positioned to help refine the brand mission and implement it into social media content. When you have the first draft of a mission statement ready, gather feedback from employees. Their feedback is valuable in understanding whether your mission carries itself internally. Employee feedback may be able to highlight gaps between the mission itself and the internal culture of your brand. How to embody your brand mission in all aspects of your organizationHistorically, brands have avoided taking controversial stands in politics and other sensitive topics. Today, people are looking more closely at which brands align with their values. Consumers are becoming more critical of which brands they advocate for. According to our research, 53% of consumers feel more connected to brands whose values align with their own. Brand authenticity, especially on social media, is more important than ever. If your brand mission is not authentic and aligned with your actions, your audience will notice. Recently, many brands have made public statements of support and adjusted their missions to include initiatives on racial injustices and representing diversity. On the surface, these statements seemed well-intentioned. But consumers realized that, in some cases, these statements didn’t reflect in the organization’s actions.  With the level of resources and information available to the public, performative support on social media is not enough. Consumers want to see how a brand’s actions back up the statements they make.
When creating a mission statement, brands need to make sure that they’re ready to embody that statement fully. That means observing how they can make changes in all aspects of their organization, both internally and in the public eye. Your brand mission needs to be reflected in all aspects of your organization. This includes your hiring process, internal communication practices, marketing and everywhere in between. Final thoughtsEven though you want to get your mission statement right, it’s important to remember that you can always adjust it. The statement should be broad enough to reflect the brand’s long term mission, but that doesn’t mean it can’t change. As a brand changes and sets new goals, the mission statement can shift to reflect that growth and change. It’s a good idea to revisit the mission statement every 2-3 years to make sure it still aligns with the brand’s goals and purpose. As the social media landscape changes, consumers will continue to push brands to have more intentional missions. To learn more about how to adapt your brand to be more socially conscious, check out our blog highlighting how brands can create change in the era of the conscious consumer. Categories Statistics and rates can tell you considerable things about how visitors’ value, use, and interact with your site — and that’s where web analytics become useful. Analytics about your web data offer plenty of intel that levels the playing field against your competition. If you want to press forward and dominate your industry, you need expert web analytics services to interpret and accelerate your site’s growth. Keep reading to find out what you need to know about web analytics services. Google Analytics Consulting Google Analytics is a go-to tool for tracking and reporting site performance. If you need to harness its benefits, we have a qualified team ready to take the data and turn it into results. Internet Analytics ConsultingYour site can have a massive impact across the Internet, but the World Wide Web is a big place that generates massive amounts of data. We tackle the analytics so your online presence can thrive. What are web analytics? Web analytics revolves around the practice of gathering, reporting, and evaluating website data. This data lends insight into user behavior through helpful metrics and reveals how well your Internet marketing campaigns work. Your web analytics can reveal patterns and lead to actionable steps to improve user engagement and marketing goals. Through tracked measurements, you can see what page visitors entered through, the length of their session, which pages they navigate to next on your site, and more. Whether you want to keep tabs on your paid advertising or organic search results strategies, these analytics deliver clear indications of your efforts. Web data allows your business to make informed decisions about its performance. Why are web analytics important? With qualified marketers and applied methods, you might overlook tracking and web analytics. If you start out well, then why do you need to follow along with minor performance details? Despite your campaign kickoff, you must continue paying attention to its development and effectiveness. Just like a dedicated coach doesn’t sit on the bench during a game and tune out, you can’t ignore signs of progress in your marketing efforts. Web analytics services help you stay aware of your website’s reach when you don’t have the time. Web analytics are crucial to running profitable campaigns because they keep you updated on your site activity. They allow you to stay in-the-know so you can reshape or tweak any areas of your strategies that aren’t excelling. So, what web analytics metrics matter to your site? Let’s review six metrics that you want your web analytics services to focus on: 1. Observe traffic and sourcesA significant motivation for Internet marketing comes from boosted visibility. You want a vast number of eyes on your site and brand, and you want those eyes to belong to high-quality leads. To learn about the traffic that comes to your site, you can use web analytics to measure how many new and returning visitors you have. The traffic data you can access includes referrals — or other websites that sent users to your site. You can see the payoff from the network you built when other businesses, customers, and industry leaders refer people to your pages on the Internet. You can also look at sources and channels that generate visitors like social media platforms, affiliate links, and display ads. If you know the most worthwhile places that funnel traffic to you, you can capitalize on those sources and bolster weaker areas. Web analytics services can help you discover the most valuable sources of traffic for your company, as well as develop a plan for maximizing the impact of traffic coming to your website. 2. Examine bounce rate and exit pagesThe features on your site that cause people to leave are hard to pin down, but web analytics makes them clearer and accessible with metrics like bounce rate and exit pages. Bounce rate — the percentage of single-page sessions that occur — is a significant number to look at, because it points out which pages don’t retain visitors. This is a strong indication of how you satisfy users, and it lets you concentrate on pages that need to meet user needs better. Exit pages show the places where visitors lose interest — or hopefully, complete their journey down the sales funnel. If your order completion page or a related end-of-the-line location is where people leave, then it appears you’re making sales and doing well. However, if people leave from a product page or blog page, you can hone your content to call them to action and to convert. 3. Inspect conversion rateYou can have many conversion goals that help you check-in on a visitor’s journey on your site. Conversions — desired actions on your website — are necessities for your business. The conversion rate for different goals gives you a good idea of your ability to engage customers, which takes constant review and work. You might set up your conversions as registering for site accounts, signing up for email updates, heading to check out, or leaving a customer review. The main objective with each of these is to establish a relationship with your audience and complete transactions. If you’re attempting to optimize your conversion rate, you can witness the evolution of your strategy as more visitors transform into customers. 4. Gauge successful keywordsThe keywords you want to rank for in search engine optimization (SEO) are the building blocks of getting exposure and revenue for your business. Web analytics in Google Search Console, for example, can reveal which queries people use to find your site, which lets you know if your keyword research and usage is productive. You can also see the average positions of your pages for chosen keywords and their click-through rate (CTR) by using web analytics services, which can pass on more information about your site’s strength. 5. Understand demographics The data collected about your site visitors takes away some of the mystery about who wants your products and services because it outlines the demographic details of your audience. With an analysis of your audience’s locations, interests, technology, ages, and genders, you can craft better content that fits your prospective customers. You can alter your site’s design and messaging to appeal to the demographic brackets that purchase products and interact with your pages. You can even assess the kinds of Internet browsers users have and the service provider they use on their mobile phones when using web analytics services. You can get the full picture of your users’ preferences and traits through tracking this series of metrics. 6. View revenue and ROIIt’s convenient to know how much money you spend and how much you make throughout your Internet marketing campaign. Web analytics also stays on top of the transactions and revenue your campaign musters. This web analytics metric also showcases the sources that turn into purchases. Do you know if your organic searches or paid search ads bring in dollars? Web analytic services can shed light on your most profitable strategies. This educates you on your return on investment (ROI), and you can have confidence that your Internet marketing services or in-house strategies are paying off and advancing your business. How web analytics services workNow that you’re familiar with trusted metrics, you’re probably wondering, “How can marketers track all those elements?” Analytics services don’t function alone — they use web analytics tools to evaluate the data. Web analytics tools typically use a tracking code to monitor a range of on-site activities. The code or tag gets assigned to domain owners. You have to then copy and paste the snippet of JavaScript onto the pages you want to track. The snippet goes into the HTML code and records user behavior as people click on a URL and interact with a site. As time goes on, data comes in, and you can secure information about your visitors for additional analysis. Split testing is another type of web analytics service that tests out different versions of a page to judge which one gets a better reception. A/B split testing uses a control and a variant of the page and examines and analyzes data to improve site functionality and design. How to choose the best web analytics servicesThe level of expertise that a web analytics consultant offers can transform data into real results for your company. However, the process of picking a web analytics expert can be overwhelming. What qualities do you need to look for to get the best web analytics services? Web analytics services should prioritize your goals and apply in-depth industry knowledge to your campaigns. Partner with us Here are the four steps to select your ideal web analytics agency: 1. Get experts that tailor their approach to your businessYou don’t want a cookie-cutter consultation for your unique company — each business has its own values and objectives. The web analytics services that can propel your business forward should understand the basics of your operations and long-term expectations. Customized analytics can bring richer byproducts. For example, an ecommerce site is going to be laser-focused on transaction metrics, while a brick-and-mortar business can thrive off publishing helpful content. 2. Consider the data timeframe For a well-rounded overview of site data, an expert shouldn’t pull their advice from a brief period, unless your website brings in a significant amount of daily traffic. Analysis requires a decent timeframe to identify problem spots and offer actionable solutions. If your business has seasonal connections, you don’t want to evaluate a slow part of the year and reorient core cornerstones of your site based on the slow season. That’s why it’s wise to cover a large period that spans dips and rises in your site traffic. Investing in your website’s analytics now and continuing to monitor your data can help build a snapshot of your site’s online performance, which can serve as an excellent reference point as your company continues to improve its website and expand its online marketing efforts. 3. Find helpful reportingAnalytics consultants can send out detailed reports at a variety of intervals. Whether you’re comfortable with weekly, monthly, or quarterly reports, it’s handy to gain a partner that delivers regular reporting. Explanations, along with the data can make the analysis more practical and efficient too. Highlights, summaries, and separate growth from campaigns can make reports insightful instead of tedious. Reporting is supposed to save you time and effort, so explore the options that website analytics service providers offer. 4. Look for transparent pricingIf the prices are hazy for web analytics services, you can’t be sure of your initial investment and your ultimate ROI. Transparent pricing prepares you for whatever additional fees you might encounter later, making it a budget-friendly characteristic. Many companies have a starting cost that includes the set up of various tracking and integration features, but you can also look for recurring rates by year or month that focuses on reporting and troubleshooting. 5. Receive detailed recommendations Web analytics services usually involve sessions with dedicated experts who pass on advice and enhancement suggestions for your site. When you have an ongoing analysis of your site, you can put recommendations into action and see a powerful change in your brand — but you need enough information to implement changes. Detailed instructions on how your site should work can elevate your Internet marketing efforts. 3 must-have web analytics toolsLike we said before, you can’t carry out web analytics without tools and resources. For web analytics, you need high-functioning software that aggregates data and condenses it into a more manageable format. Let’s go over three must-have web analytics tools that can speed along your web analytics set up and get you closer to high volumes of traffic and a steady flow of conversions. 1. Google Analytics As the most robust free web analytics tool, Google Analytics is the backbone of site analysis. Google’s experience in evaluating website quality makes it highly qualified to guide site owners through their web performance. Google Analytics has charts and graphs that pass on trends about your site. It’s broken into four categories — audience, acquisition, behavior, and conversions. There’s also a real-time analytics section that allows you to watch as current user actions shift the data around. Second-by-second and minute-by-minute, you can see what’s taking place on your site with the real-time analytics feature. Google Analytics has custom goals you can create to monitor your site too. You can precisely track important steps through these tailored goals. Here are the four types of goals you can set up:
Making sense of this data and related metrics in your Google Analytics reports is the trick to having a website that not only earns traffic but also generates conversions. Web analytics services help make that happen by translating these tough-to-read charts for you and your staff and providing actionable advice. 2. Google Search Console Google Search Console — working in conjunction with Google Analytics — is a useful tool for web analytics. It sticks with search-specific analytics, but it can support multi-strategy campaigns or SEO-devoted ones. You can integrate Google Search Console with Google Analytics, and it will show up under Acquisition in the “Search Console” section. Search Console has unique dimensions that stand apart from Google Analytics, which can let you delve deeper into configuring your site and attracting traffic. Here are the dimensions you can access:
Google Search Console is also free, and it’s an essential tool to manage long-term growth from a web analytics standpoint. Branching off from Google’s toolkit for analytics, MarketingCloudFX is another resource that tracks and generates data about your Internet marketing campaigns. Are you ready for the good news? It's included in all plans. Invest in web analytics services with Swift Digital Marketing. Discerning your next steps in Internet marketing doesn’t have to happen blindly. Web analytics gives you command of robust data and actionable feedback to guide your campaigns. In your search for a worthy web analytics service, you won’t come across an agency quite like Swift Digital Marketing. We offer both Internet analytics consulting and Google Analytics consulting to cover the area you need. Contact us online or call us at 216-339-6041 today! Starting a new business is exciting: There’s a fresh idea, a million to-do lists, and all the passion and drive to bring an idea to life. As the brainstorming process gives way to a concrete plan, it’s essential to take time to articulate the vision, mission, and values behind your new endeavor. These are three key elements of the foundation of your brand identity. When you take the time to fine-tune your brand basics, you’ll have greater focus, more motivation, and a better sense of how your business shows up in the world — and online. A solid brand foundation can save time later, simplifying creative decisions and providing clear context to any employees, partners, or collaborators. Read on to learn more about how to identify your vision, write your mission statement, and craft a list of your business’s values.
Consider your mission statement vs. vision statement Unlike the vision statement — which focuses on the big picture — your mission takes the abstract ideals of a vision and translates them into action. Since your vision statement is the why, your mission statement is the how. Learn how to craft both statements below. Identify your vision and beliefs Though it may feel rudimentary, taking the time to clarify your vision and beliefs is the key to establishing meaning behind your mission. Moving forward, many business decisions stem from the core beliefs of a business, so it’s worth the effort to hone in on what you care about and are building into your business from the start. In order to figure out your vision, start by considering the following questions:
Write your mission statement Once you’ve identified the problem you’re solving with your vision statement, get to the root of your mission statement by asking yourself:
List out your business’s values Unlike your mission, values aren’t tangible objects or plans. Instead, they’re the core ideals of your company that inform decisions moving forward. Strive to identify roughly five or six values to create a complete guide of the principles that govern the way your business shows up. Ask yourself:
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