We all know the importance of a high ranking when it comes to internet searches, but the components of those rankings can often be overlooked. Many web creators throw around a lot of SEO buzzwords and talk about boosting rankings, but how often do they get into specifics? Here at Swift Digital Marketing Agency, we dig deep. We know what it takes to achieve and maintain a great ranking, and we use this knowledge to give our clients rock star results!

Importance of Page Speed

Page speed is just one example of a ranking component that we've mastered. Google actually dings pages that load too slowly, causing them to drop in rank, even if they are excellent by every other metric. Additionally, your visitors will find interaction with a sluggish interface frustrating to deal with. This will, in turn, harm your engagement metrics causing your ranking to decrease even more... (see where we're going with this?).

Don't let something as straightforward as page speed cause your rankings to drop. No one wants to see a spike in abandonment rates for any reason, especially something that is so easy to fix! Let us help you measure and increase your loading times, and make your site more attractive to search engines and prospective customers.

You can count on Swift Team as your SEO partner. We use clean code and techniques that greatly increase page speed, giving your rankings and UX a boost. Work with us and see your page speeds, rankings, and engagement metrics outshine the competition month after month!

Submit this Form to get a call from us or call Swift Digital Marketing Agency at (216)339-6041

Running a franchise business puts you in a unique position when it comes to promoting your business online. In franchise marketing, for example, the franchisee must align their strategies with corporate marketing guidelines to ensure centralized messaging across the business. However, the franchisor must also recognize that most of these strategies don’t apply at the local level, which is precisely where franchise digital marketing excels.

In franchise digital marketing, an experienced franchise marketing agency or marketer devises and applies franchise marketing tactics that deliver growth to a franchise while remaining consistent with corporate marketing guidelines. 
Finding the right franchise marketing strategy is one of the biggest challenges franchisees face. That’s why most franchise owners rely on the expertise of an experienced franchise marketing agency to help them build the right strategy.

In this blog, we’ll share with you franchise marketing statistics that you can use to inform your franchise marketing strategy. Peruse our franchise marketing statistics 2021 list to glean helpful information that can improve your marketing methods.

State of the Franchise Industry2020 was a challenging year for franchise businesses all over the world. Both franchisees and franchisors, in particular, are still reeling from the effects of the coronavirus pandemic. Let’s take a look at a few statistics that provide greater insight into the current state of the franchise industry.

• The U.S. economy shrank by 3.5 percent in 2020 (The Guardian, 2021).

According to the Bureau of Labor, 20 percent of businesses fail in the first year, and this increases to about 50 percent by the fifth year. But in 2020, a staggering 60 percent of companies failed due to the effects of the pandemic. 

• The number of franchise establishments declined by 2.6 percent in 2020 (FRANdata, 2021).

In the past year, the franchise industry lost about 20,000 business locations, leading to a loss of over 900,000 jobs. This statistic paints a grim picture of what franchise businesses endured at the height of the pandemic.

• Despite significant losses, franchised businesses still contributed $670 billion to the U.S. economy in 2020 (National Franchise Association, 2021).

Despite losing so much during the pandemic, franchised businesses were still able to support over 7.5 million jobs nationwide, which contributed to more than 3 percent of the U.S. Gross Domestic Product (GDP), which is proof of the franchising industry’s resilience.

• Experts predict a net gain of 26,000 franchised small businesses in 2021 (FRANData, 2021).

With the economy starting to recover thanks to a steady vaccine rollout, experts see 2021 as a year of more franchise growth. This growth more than offsets the declines felt in 2020, corresponding to a GDP contribution of over 7 percent. 

Franchise SEO StatisticsBecause franchises carry brands that are already widely known and accepted, consumers are generally more comfortable working with these businesses. But unless consumers are aware of a location near them, they still won’t be able to visit your store or acquire your service. That’s why franchise businesses need SEO to improve their local visibility. Take a look at the franchise SEO section of our franchise marketing statistics 2021 guide to help you implement a local SEO strategy. 

• Nearly three-quarters of internet users will primarily use their mobile devices to access the internet by 2025 (Forbes, 2021).

In the mobile-first era, optimizing your website for mobile access future-proofs your business. Supplement your enterprise marketing campaigns with a local SEO strategy that prioritizes mobile users. 

• Forty-six percent of all searches on Google are looking for local information (Go Gulf, 2019).

Through local SEO, you can capitalize on local franchise marketing stats 2021 and capture the intent of consumers who are looking for businesses like yours near them. This is one of the best ways to inform your audience about a franchise location that they can easily access.

• Forty-nine percent of Google searches are zero-click (Jumpshot, 2019).

Zero-click searches occur when a user is able to obtain the information they need from search engine results pages (SERPs) without having to click on a single link. Franchisees and franchisors can benefit from zero-click searches, optimizing content for Google’s featured snippets by answering consumer questions. Another method is optimizing your Google My Business profile and adopting local SEO tactics so your store is featured on the local three-pack.

• Nearly 70 percent of Google Assistant requests are made up of natural language searches (Google, 2017).

More searches today are made using natural language thanks to the rise of voice search. In effect, search engines like Google are getting better at finding the context and intent behind a search and not just finding the exact match in keywords. By optimizing your content for semantic search, you can respond to customer queries while also improving your chances of landing a featured snippet.

Franchise Advertising Statistics

Franchise advertising plays a pivotal role in driving franchise growth. With its precise targeting options, utilizing these methods can prove cost-effective for your business. Whether you’re using a centralized advertising model for enterprise marketing or a decentralized model where franchisees have free rein, taking advantage of franchise advertising services can make a significant impact on your business. Take a look at this franchise advertising section of our franchise marketing stats 2021 list for insights.

• Ninety-three percent of consumers use the internet to find businesses in their local area (BrightLocal, 2020).

In a separate study, 72 percent of consumers use search engines to find local businesses. These franchise marketing stats 2021 and the one that follows show you why your franchise advertising strategy should include search ads.

• The top three ad spots on search engine results pages attract 40 percent of all the clicks on the page for queries with high commercial intent (WordStream, 2020).

Queries that have high commercial intent are called transactional searches. They can either be product-, industry- or brand-focused and done by people at the end of the buyer journey. These are the types of searches that you want to target with franchise PPC ads because they are closer to converting. Just like in SEO, occupying a higher ad spot corresponds to a higher likelihood of landing that sale. 

• Consumers are 4X more likely to click on a paid search ad on Google (63 percent) than any other ad network (Clutch, 2018).

When using search ads, the best platform to use is Google. Google owns 70 percent of the market share for ads, which means it has a more extensive ad network than any other platform. And with billions of users using Google Search daily, your ads could potentially enjoy higher visibility. 

• Seventy percent of searches made through a mobile device result in a customer taking action within an hour (Main Street ROI, 2019).

Many different factors can affect the success or failure of your advertising campaigns. But taking a mobile-first approach to PPC ads increases the likelihood of your target audience being able to see your ads, which also improves your odds of landing a conversion.

Franchise Social Media StatisticsThe power and reach of social media should not be underestimated in today’s digital landscape. Both franchisors and franchisees understand the value of social media, which is why more and more multi-location businesses rely heavily on social media for their franchise marketing efforts. Below are some social media statistics for franchisees and franchisors to guide your social media efforts.

• The number of active social media users grew by 9 percent to pass the 3.8 billion mark in 2021 (Smart Insights, 2021).

This statistic shows that there are numerous viable social media channels to use to grow your online presence. Depending on your industry and whether you’re a business-to-business (B2B) or business-to-consumer (B2C) organization, you can use such platforms as Facebook, Twitter or LinkedIn to create a robust online presence.

• Social media is the leading franchise marketing channel for 55 percent of businesses in the United States (The Entrepreneur, 2019).

Today, social media is a crucial part of a brand’s online presence. Franchise businesses, in particular, look to social media to build a consistent online presence while expanding their influence across different locations. 

• Ninety-one percent of social media users access their favorite social platforms through their mobile devices (LYFE, 2019).

Mobile optimization isn’t just for SEO and PPC. By ensuring that your social media posts are optimized for mobile users, you provide greater access to a larger audience. You can do this by keeping posts short, the size and layout of images mobile-friendly and your links pointing to mobile-optimized landing pages.

• Seventy-one percent of consumers are more likely to recommend a brand to their social circles after having a positive social media experience (Ambassador, 2018).

Social media gives you a direct channel to connect and interact with your followers and prospective clients. By offering a positive experience, you can show them that you care, which also humanizes your brand. With the right approach, your social media marketing activities can result in increased word-of-mouth. 

• Here are the top four reasons why consumers will unfollow a brand on social media (Fast Company, 2020):

1. Poor Quality of Product or Support (49 percent)
2. Poor Customer Service (49 percent)
3. Irrelevant Content (45 percent)
4. Too Many Ads (45 percent)

Social media listening is an integral part of running a successful franchise. This allows you to get a feel of what resonates with your local audience. Keep track of your social analytics and consistently engage your audience in conversation to gain more insights into their preferences so you can create content tailored to their interests. 

Franchise Email Marketing StatisticsWhen it comes to enterprise marketing, the impact of email marketing isn’t just about sending emails to your contacts. Because branding is vital in corporate marketing, being able to deliver marketing emails directly to your audience’s inbox allows you to deliver a centralized message while still providing relevant, personalized content. Here are some email marketing statistics to guide your enterprise marketing campaigns.

• Only 44 percent of franchise business owners engage their customers with a newsletter campaign (FranchiseSoft, 2019).

A staggering 56 percent of franchises miss out on aggressive franchise growth just because they fail to engage their customers through email marketing.

• Twenty-one percent of emails are opened within the first hour of delivery (GetResponse, 2020).

Data from the same study reveals that an additional 41 percent of emails are opened within the next two hours of delivery. It just goes to show that emails are still one of the fastest methods of delivering marketing messages.

• Franchises have generated 320 percent more revenue when they automated their email marketing sequences (FranchiseSoft, 2019).

Automation offers so many advantages for the busy franchise owner. It frees up your time while still allowing you to nurture leads, provides a personalized experience, increases your targeting while reducing cost and allows you to execute your excellent marketing strategy perfectly. 

• Franchise newsletters receive an average open rate of 22 percent (Smart Insights, 2021).

That means you can easily reach 22 percent of your email subscribers directly through their inbox. Note that these are average figures across all industries. Your open rate could be higher with a better strategy.

• Seventy-six percent of people expect a welcome email when they subscribe to your list. Those who receive one show 33 percent more engagement with the brand (invesp, 2021).​

Welcome emails are your best opportunity to establish a relationship with your subscribers quickly. But as it turns out, it’s not just you who’s eager to start the relationship. According to the statistics above, 76 percent of people expect you to make a move after they subscribe. Once you do, they show more interest in your brand.

ConclusionIn this blog, we shared some of the most insightful franchise marketing statistics to guide your marketing strategies. We hope that you were able to glean information from our franchise marketing statistics 2021 guide that can help your franchise expand its influence and generate more growth.

Franchise marketing can be tricky because it requires a clearly defined strategy that benefits both the brand and its franchise holder. For franchise digital marketing strategies to work, the corporate office must provide their franchisees a certain level of freedom with their franchise marketing strategy to tailor their methods to their local audience.

If you need assistance from a top-level franchise marketing agency to generate success for your franchise, Swift Digital Marketing is here to help. We have worked extensively with both franchisees and their parent companies in assisting them to expand their franchise’s influence. Partner with an established agency that understands what it takes to build a successful franchise marketing strategy. Give us a call at (216)339-6041 or to schedule a consultation.
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Filed Under: Search Engine Optimization, Social Media, Email Marketing. 

Your website matters to your bottom line. Whether you want to increase online sales, generate qualified leads, or drive in-store visits, an attractive, fast, and easy-to-use website (and an experienced professional web design company like Swift) can help your business achieve those goals.

Keep reading to learn how our web design agency can take your site and your revenue to the next level.

We don't just want to tell you about the beautiful work we do.

Swift is the professional web design company that small-to-midsized businesses (SMBs) trust when it comes to designing a brand-new website or redesigning an existing one.

As your professional website designer, we can help your business create and launch a site that:

1. Displays on all devices, from desktops to tablets to smartphones
2. Uses an easy-to-use content management system (CMS) for fast, no-hassle updating
3. Includes ecommerce functionality and database integration
4. Follows search engine optimization (SEO) best practices for visibility in search engines
5. Features original, SEO-optimized content from a dedicated copywriting team.

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Learn more about how our in-house design and development team can build a custom site for your business.

Or, connect with our team now by contacting us online or calling us at 216-339-6041 to chat with an experienced strategist about your website, company, and goals.

Creating a brand-new or redesigned version of your website is a daunting process.

At Swift, however, our professional web design company makes the process seamless for you and your team. Discover how our talented team of designers, project managers, and developers do it in this quick video.

3 core features of our professional website design services (and how they benefit you). As your professional website design company, we provide your business with a full-service solution to web design.

From design to development to maintenance, we offer everything your company needs to launch and maintain your site.

The three core features that stand out for our clients, though, include the following:

Custom website design.

Like your business, your website is unique to you. That’s why our professional website design company creates custom web designs tailored to your business, your customers, and your goals.

SEO-friendly design

For your site to accomplish your goals, from sales to phone calls, you need visibility in search engines like Google. That’s why our designs and redesigns follow best practices for SEO.

Responsive design

People browse the Internet with a range of devices, from desktops to smartphones, making a responsive site essential. That’s why our team only builds websites with responsive designs.

With a custom, responsive, and SEO-friendly website, your business can generate the traffic, leads, sales, and revenue you need. You can also build your brand, as well as your target audience’s trust, which can help you stand out from competitors and accelerate your growth.

What do your professional website design company’s services include? Every professional website design company is different, which is why it’s essential to learn what their web design services include. That way, your business can compare pricing and deliverables to choose the best web design company for you.

At Swift, our website design services include the following:

1. Dedicated project manager
2. Custom design
3. Professional copywriting
4. SEO
5. Responsive design
6. Database integration
7. Ecommerce functionality
8. CMS​​​​​

Keep reading to learn more about each feature!

Dedicated project manager

As your professional web design company, we provide you with a dedicated and experienced project manager. Your project manager makes your experience seamless. From reviewing wireframes to signing-off on the final design, partnering with Swift is hassle-free for you and your business.

Custom design

A custom design provides your company with a competitive edge, especially when competitors use cookie-cutter designs. Your business also gets the advantage of receiving multiple prototypes from our internal design team, which helps you choose an original design that captures your brand.

SEO

More than 90% of online experiences begin with a search engine, which is why SEO matters. With SEO, your company can attract people looking for products or services like yours, whether your business operates online or offline.

That’s why our design, development, and SEO team ensure your site follows best practices for SEO.

From maximizing your page speed to optimizing your site copy, we take care of your technical and non-technical SEO. We also offer standalone SEO services that support your strategy, including content marketing, voice SEO, SEO content analysis, and more.

Responsive design

Responsive design is vital because more than 50% of Internet traffic comes from mobile devices. Providing users with a website that doesn’t adapt to their device, whether it’s a smartphone or a tablet, can damage your organic traffic, SEO rankings, and website revenue.

That’s why our professional web design company only creates responsive designs.

Database integration

A database, like a payment processing system, can play a critical role in your company’s operations. As a part of our web design services, we provide database integration. Whether you’re looking for a basic, advanced, or custom solutions, our development team can take care of it.

Professional copywriting

People may skim while reading online, but content plays a tremendous role in their purchase decisions.

That’s why our professional website design company features a dedicated copywriting team. With backgrounds in a range of industries, from technical to non-technical, our copywriters can compose SEO-optimized and on-brand content for your business and its website.

Ecommerce functionality

For ecommerce businesses, as well as companies that accept online payment for offline services, it’s essential to have a secure ecommerce functionality solution. Whether your company needs an enterprise-level solution or a no-fuss system, our in-house development team can handle it.

As a part of our services, we also conduct in-depth testing of your system. This proactive step ensures not only the security of your system but also its functionality. That way, your company can launch a site ready for placing orders and processing payments.

CMS

With more than 50% of businesses using content marketing, you need a CMS.

A CMS can help your team publish, manage, and update content with zero developmental expertise. While you can choose not to add a CMS, our professional website design company recommends it because building it into your website now makes it easy for you to take advantage of it later.

What is your professional web design company’s process for building a website? As your partner, our professional web design company aims to provide a seamless, hassle-free process for your team. From asking questions to viewing designs to sharing feedback, collaborating with Swift is simple.

Get an inside peek at our six-step process to see how we make the whole experience easy for you:

1. Consultation

When you choose our professional website design company, we partner you with a dedicated project manager. Your project manager serves as a dedicated point-of-contact for your team. Whether you have questions, feedback, or resources to share, you can send it all to your project manager.

At the start of your site’s design or redesign, you meet with your project manager, whether in-person, over the phone, or via video. This consultation allows your dedicated project manager to learn more about your business, brand, vision, and goals for your website.

2. Mock-ups

Following your meeting, our team starts building a series of mock-ups and prototypes for your site.

Since our professional web design agency features an in-house team of designers, we can have each of them create a mock-up for your website. This approach allows us to provide your business with several different options when it comes to the overall look and theme of your site.

Once your team views these prototypes, you can choose the one that fits your vision for your website.

3. Design

With your overall design chosen, our designers and developers begin the process of creating your site. From designing your homepage to developing your CMS, our team works with efficiency and accuracy to prepare your website and ensure its optimization for SEO.

Throughout this process, you receive routine updates from your project manager.

In most cases, your team will also meet with your dedicated project manager to discuss your site’s progress. These meetings, as well as routine updates, allows our professional web design company to ensure your website meets your expectations and requirements.

4. Copy

As your site’s design progresses, our internal SEO and copywriting team get involved. To make the process easier for your organization, we provide your business with a dedicated account manager that oversees your SEO strategy and website copy.

Following a meeting with your team, as well as research into your business and industry, your dedicated account manager compiles an SEO strategy for your website and its pages. After you approve it, our copywriting team begins writing your content.

Since our professional web design company features a diverse copywriting team, we can assign a copywriter experienced with your industry to your account. This ability allows your business to receive on-brand copy that speaks to your audience and their background and experience level.

Like your site’s design, your team will also review and approve all website copy.

5. Testing

When you invest in professional web design, you expect a flawless website.

That’s why our design and development team conduct thorough testing. We ensure the functionality of your navigation, database system, ecommerce solution, and more. Our team also assesses your site’s speed and performance to maximize the user experience and the ranking potential of your website.

After testing, we can move forward with the biggest step of all: Launching your website.

6. Launch

For our team, as well as yours, launching your site is a celebration.

On your preferred launch date, our project managers, developers, and designers undertake the process of taking your website live. Following your site’s launch, our professional website design company does another round of checks to ensure your website is error-free.

Once live, your business can start using your site in your digital marketing strategy.

For example, your company may continue building your SEO strategy with Swift. Or, you may start new initiatives with our diverse team of online marketers, like pay-per-click (PPC) advertising, video marketing, or social media advertising and marketing.

If you have any questions about how to market your site and maximize its performance, you can always chat with your dedicated project manager or account manager for recommendations. You can also get immediate advice before starting your website’s design by talking with an experienced strategist.

Contact us online or call  Swift Digital Marketing Agency at 216-339-6041 for more information!

With our unique benefits, as well as our ability to provide full-service solutions to digital marketing, we’re the trusted choice for businesses searching for a professional web design company.

What is professional web design? Professional web design describes hiring a professional or experienced web designer or web design agency to create a unique website for you.

Does having a website help a business? Yes!

Having a website can help your business increase its credibility and visibility, which can improve your sales and revenue numbers. Without a site, it’s difficult for your company to reach a massive audience of consumers and business buyers that use the Internet to find products and services.

Why use a professional web design company?A professional web design company, like Swift, offers several advantages, including:

1. Extensive professional website design experience
2. Skilled designers and developers
3. Critical web design and web development resources and tools

Hiring a professional website design company can also help your team launch a site that is:

1. Responsive
2. SEO-friendly
3. Fast
4. Intuitive
5. Secure​​

All these advantages help your business create, launch, and maintain a website that can:

1. Rank in relevant search results
2. Generate valuable site traffic
3. Capture qualified leads, sales, and in-store visits

Many businesses that use website builders miss critical deadlines for launching the new site too. That’s because team members leading the design or redesign initiative will have other responsibilities that require their attention, which leads to publishing delays.

In addition to their day-to-day responsibilities, they also need to take care of the following:
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1. Creating a design
2. Building various pages
3. Writing site content
4. Testing site features​

​All these drawbacks motivate businesses to research professional web design companies.

With a website design company like Swift, your company can trust that you will receive an attractive, original, and responsive site that matches your branding and uses SEO. Plus, you don’t have to worry about missed delays or bugs.

How much does professional web design cost? A professional web design project can cost anywhere from $1000 to more than $100,000.

Prices for professional web design depend on several factors specific to your company, site, and agency. A few examples include the size of your website, the experience of your agency, and the site style requirements of your company.

How long does a web design project take?

A professional web design company usually requires 12 to 16 weeks to create and launch a website.

If you need a site sooner, you can use rapid web design services, like those from Swift. With our fast web design services, our design and development team deliver your website in 30 days. This service, while expedited, still allows your business to receive a custom and responsive site.
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Earn more revenue from your site with our professional web design company. Swift is the professional web design company that businesses trust. Our experience, plus client-focused approach can help your company launch the best possible site.

Call us at 216-339-6041 or contact us online to get started on building your website!

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