|
How To Advertise on Facebook in 2022. The times may be changing, but knowing how to advertise on Facebook is still an essential skill for most marketers. Advertising on Facebook isn’t dead. Despite new players on the social media scene — TikTok, we’re looking at you — knowing how to advertise on Facebook is still an essential skill for most marketers. Right now, if you advertise on Facebook, your ads can reach 2.17 billion people — in other words, close to 30% of the world’s population. Plus, the platform’s active user base continues to grow. Sure, these are impressive numbers. But Facebook is all about getting your message in front of the right segment of those people. The users who are most likely to be interested in buying your products or services. Keep reading to find out everything from how much Facebook ads cost to how to plan your first campaign. What are Facebook ads? Facebook ads are paid posts that businesses use to promote their products or services to Facebook users. Facebook ads are usually targeted to users based on their:
Businesses set an ad budget and bid for each click or thousand impressions the ad receives. Like Instagram, Facebook ads appear throughout the app, including in users’ feeds, Stories, Messenger, Marketplace, and more. They look similar to normal posts but always include a “sponsored” label to show they’re an ad. Facebook ads include more features than regular posts, like CTA buttons, links, and product catalogs. To get your brand in front of more users, ads should be a component of any Facebook marketing strategy. How much does it cost to advertise on Facebook? There’s no hard and fast rule when it comes to Facebook ad budgets. The cost of Facebook ads depends on several variable factors, including:
Setting campaign costs according to objectives. Setting the right campaign objective is the most important thing you can do to control Facebook ad costs. Getting this right also increases your chance of success. Cost-per-click benchmarks vary according to each campaign objective. There are five core campaign objectives to choose from:
Average cost-per-click varies between different Facebook ad campaign objectives. For example, on average, an impressions campaign objective costs $1.85 per click, while a campaign with a conversions objective costs $0.87 per click. Choosing the right objective for your campaign is key to reaching goals while lowering costs. Types of Facebook ads Marketers can choose between different Facebook ad types and formats to suit their campaign goals, including:
The wide range of Facebook ad formats means you can choose the best ad type that matches your business goal. Each ad has a different set of CTAs to guide users to the next steps. Here are each of Facebook’s ad formats explained in more detail: Image ads. Image ads are Facebook’s most basic ad format. They let businesses use single images to promote their products, services, or brand. Image ads can be used across different ad types, placements, and aspect ratios. Image ads are a good fit for campaigns with strong visual content that can be shown in just one image. These images could be made from illustrations, design, or photography. You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page. Image ads are simple to make and can successfully display your offering if you use high-quality imagery. They’re suitable for any stage of the sales funnel — whether you want to boost brand awareness or promote a new product launch to increase sales. Image ads can be limiting — you only have a single image to get your message across. If you need to display multiple products or show how your product works, the single image ad format isn’t the best choice. Video ads Just like image ads, video ads on Facebook let businesses use a single video to showcase their products, services, or brand. They’re especially helpful for product demos, tutorials, and showcasing moving elements. Video can be up to 240 minutes long, but that doesn’t mean you should use that time! Shorter videos are usually more engaging. Facebook recommends sticking to videos under 15 seconds. Video ads can add some movement to any user’s feed, like this short and sweet video ad The downside of video ads is that they’re time-consuming to make and can become expensive. A carousel or image ad may be a better fit for simple messages or products not requiring demos. Carousel ads Carousel ads showcase up to ten images or videos that users can click through. Each has its own headline, description, or link. Carousels are a great choice for displaying a series of different products. Each image in the carousel can even have its own landing page that’s specifically built for that product or service. This Facebook ad format is also helpful for guiding users through a process or showcasing a series of related products by separating each part across different sections of your carousel. Instant Experience ads Instant Experience ads, previously known as Canvas Ads, are mobile-only interactive ads that let users engage with your promoted content on Facebook. Using Instant Experience ads, users can tap through a carousel display of images, shift the screen in different directions, as well as zoom in or out of content. Facebook suggests using five to seven images and videos in each Instant Experience ad for the best chances of engagement. Premade templates also help you save time and repeat your key theme throughout the ad. Collection ads Collection ads are kind of like immersive carousels — taking the user experience a step up. Collection ads are mobile window-shopping experiences where users can flick through your product lineup. More customizable than Carousels, they’re also full screen. Users can purchase products directly from the Collection ad. Businesses can also choose to let Facebook algorithms select which products from your catalog are included for each user. Collection ads are a great choice for large businesses that sell a variety of products and services. Smaller businesses with a more limited product line may be better suited to other ad types like Carousels. Lead ads are only available for mobile devices. That’s because they’re specifically designed to make it easy for people to give you their contact information without a lot of typing. They’re great for collecting newsletter subscriptions, signing someone up for a trial of your product, or allowing people to ask for more information from you. Several automakers have successfully used them to encourage test drives. Slideshow ads Slideshow ads are composed of 3-10 images or a single video that plays in a slideshow. These ads are a great alternative to video ads because they use up to five times less data than videos. That makes slideshow ads a top choice for markets where people have slower internet connections. Slideshow ads are also a great way to get started for people without video-making experience. Stories ads Mobile phones are meant to be held vertically. Stories ads are a mobile-only full-screen vertical video format that allows you to maximize screen real estate without expecting viewers to turn their screens. Right now, 62% of people in the US say they plan to use Stories even more in the future than they do today. Stories can be made up of Images, videos, and even carousels. Stories provide more creative freedom than regular image or video ads. Businesses can play around with emojis, stickers, filters, video effects, and even augmented reality. The drawback of Facebook Stories is that they’re not placed in Facebook feeds, so users may not see them as much as other Facebook ad formats. Facebook Stories also require different formatting than video or image ads, so you may need to create original content just for Stories. How to post ads on Facebook. If you already have a Facebook business page (and you should), you can head straight to the Ads Manager or Business Manager to create your Facebook ad campaign. If you don’t yet have a business page, you’ll need to create one first. Facebook offers 11 marketing objectives based on what you want your ad to accomplish. Here’s how they align with business goals:
Get A Proposal Swift Digital Marketing Agency can help teach you how to advertise on social media. If you’re looking for an in-house team of social media advertising experts who are experienced with all types of social media advertising, we are is here for you. But most of all, we’re known for the relationships that we forge with our clients. We’re not looking to take over your company’s social media endeavors, we’re looking to become an extension of your marketing team. We’ll get to know your business and care for its success like it’s our own — because it is. If you’re interested in learning how to advertise on social media from the experts, Swift is here to help. Contact us online for a free quote or give us a call to learn more! Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual.
0 Comments
If you’ve ever wondered how to advertise on social media, you’ve come to the right place! With so many platforms out there, how do you know the types of social media advertising that your company needs and how to utilize them properly? There are plenty of options out there and on this page, we’ll talk about them all. To learn more, keep reading, but if you’d like to speak with a marketing firm, feel free to give Swift Digital Marketing Agency a ring at (216) 339-6041! Bonus Read: How to do a social media analysis to improve social success Types of Social Media Advertising. Worldwide, there are 2.82 billion social media users. It’s no secret that social networking is one of the most popular online activities — also making it one of the best places for businesses to advertise their products and services. But what type of social media advertising will fit your company best? We’ll talk about that in the next section — but for now, let’s talk about the types of social media advertising at your disposal. Facebook advertising You can find everyone from your high school crush to your long-lost cousins on Facebook, but did you know that Facebook is also a great advertising platform? Facebook comes with a proprietary ad platform that allows you to create ads in a variety of formats that speak to and engage your target audience. You can target your ideal customer by demographic, previous online activity, and even interests — making Facebook one of the best places to advertise. Facebook’s ad platform allows you to set a daily, monthly, or lifetime budget that you’ll never exceed — your cap is the most money you’ll spend on ads. From there, Facebook decides how to delegate your budget properly to get the most ad clicks. Facebook ad formats include:
Instagram Advertising Instagram is an image-heavy social media platform that also doubles as a great ad platform. Facebook owns Instagram, so the ad process is extremely similar. You can choose from a variety of ad formats that help you reach your target customer, and target them based on demographics, location, interests, and online behavior. Instagram ad formats include:
Snapchat advertising Snapchat is a unique social media platform that allows you to post content that expires quickly. For example, if you send an individual a Snapchat, users decide exactly how long the recipient can look at a specific snap, and once it’s gone, it’s gone for good. (Unless you take a screenshot, that is.) Snapchat stories, on the other hand, expire after 24 hours and users can view and access them as much as they want during that timeframe. Snapchat advertising allows you to set any budget cap, and with their Ads Manager, you’ll never overspend. Snapchat ad formats include:
Twitter advertising Advertising on Twitter is a great way to get more website traffic, boost brand awareness, and increase leads. You’ll target users with your ads based on keywords, demographics, interests, and more — making it one of the easiest platforms to reach your ideal customer. There are a wide variety of ad formats on Twitter, and when we say wide variety, we mean wide variety. Here are a few Twitter ad formats:
LinkedIn advertising LinkedIn is a great professional network, but it’s also a great place to reach future customers. You can promote partnerships and events while increasing awareness for your brand when you advertise on LinkedIn. You’ll also have a huge professional user base that you can target by job title, industry, gender, age, and degree — to name a few. As you might have guessed, LinkedIn, like other platforms, also offers a wide range of ad formats to help you engage the right audience. LinkedIn ad formats include:
Choosing your platforms How do you know what platforms will work best for your business? There are a few aspects you can determine upfront to help you make some guesses as to which platforms will work best. However, it’s best to test your ads on a variety of platforms to see which one delivers the best results. Here’s a basic guide to help you decide the best social media advertising platforms for your business: Advertise on Facebook if:
Advertise on Instagram if:
Advertise on Snapchat if:
Advertise on Twitter if:
Advertise on LinkedIn if:
How to advertise on Social Media Now we get to the biggest topic of all — how to advertise on social media. We’ve broken down the steps it takes to create the best social media advertising strategy below. Step one: Choose your platforms We’ve outlined above a few reasons why you should choose each platform. Keep in mind that you’ll be most successful with social media marketing if you use more than one platform for your advertising strategy. The more audiences you can get your ad in front of, the better. Start your social media advertising strategy by nailing down what platforms you want to advertise. Step two: Create an audience personaIt’s time to get creative. The second step is to create an audience persona for your ideal customer. This persona will help you determine exactly what qualities you want to target and will help you decide which social media advertising platforms work for you. For example, if you want to advertise a huge event that you have coming up that caters to senior college students, LinkedIn would be a fantastic place to advertise — simply because of the marketing persona that you created. Similarly, if your ideal customer is a millennial that lives on their own and has a job, Snapchat would be a great place for you to advertise. Your target persona should include things like:
Step three: Decide on your ad budget. Another important step in your social media advertising journey is to decide on your ad budget. This step is crucial because skipping it can cause you to spiral out of control in the finance department. Ads can suck up a lot of spend if you allow them to, which is why it’s so important to choose a budget and stick to it. You should start by determining an overall ad budget — you’ll divide this amount among all your platforms after you decide which are best for you. Setting this overreaching ad budget will help you stay on track and give you a spending cap to keep in mind. Step four: Determine your goals What do you want to accomplish with your social media ads? Are you looking to drive more traffic to your website, sell more products, or improve brand awareness? Maybe you want to do all three! Whatever the case may be, determining your ad goals upfront will give you something to work toward. If you’re not accomplishing those goals with the ad strategy you start with, you’ll know its time to change up your strategy. Step five: Decide if you’d like to hire a social media marketing companyIf you run your own business, taking over your ad strategy might be more than your plate can handle. In that case, many business owners turn to social media marketing agencies to help them design, craft, and launch their social media ads. Not only that but when you work with an agency you get the added benefit of advertising advice based on years of experience. Time To Level Up Your Sales Our long list of services help you make waves in your industry and increase metrics that matter most - like sales. In the past 5 years, we've managed over 9 million transactions across our client base. Get A Proposal Swift Digital Marketing Agency can help teach you how to advertise on social media. If you’re looking for an in-house team of social media advertising experts who are experienced with all types of social media advertising, we are is here for you. But most of all, we’re known for the relationships that we forge with our clients. We’re not looking to take over your company’s social media endeavors, we’re looking to become an extension of your marketing team. We’ll get to know your business and care for its success like it’s our own — because it is. If you’re interested in learning how to advertise on social media from the experts, Swift is here to help. Contact us online for a free quote or give us a call at 216-339-6041 to learn more! Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual.
|
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
January 2023
Categories
All
|
RSS Feed