Inspirational designs, illustrations, and graphic elements from the world’s best designers.9/27/2021 Professional web design starts with really understanding the client’s business and brand. After all, a website represents a very significant voice for the brand. And, that voice should be front and center in a great website. The word chocolate can be associated with many words: dark, white, milk, hot, sweet, spicy. As one would expect, chocolate website often use an appetizing brown dominant color. The quality of product photography on chocolate websites is remarkable. Images are often large and dominant and are given a lot of both horizontal and vertical space. In fact, chocolate, especially gourmet chocolate, is often very visually interesting. The ingredients that go into it can also be very aesthetically pleasing. But they all have in common this fascinating sweetness everyone loves. Submit this Form to get a call back from us or call Swift Digital Marketing Agency at (216)339-6041. #SwiftDigital
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While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn't. What Is Keyword Research? Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of theses queries, their ranking difficulty, and more. Why Is Keyword Research Important? Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy. However, keywords themselves may not be as important to SEO as you may think. More and more, we hear how much SEO has evolved over just the last 10 years, and how unimportant keywords themselves have become to our ability to rank well for the searches people make every day. And to some extent, this is true; using keywords that exactly match a person's search is no longer the most important ranking factor in the eyes of an SEO professional. Rather, it's the intent behind that keyword, and whether or not a piece of content solves for that intent (we'll talk more about intent in just a minute). But that doesn't mean keyword research is an outdated process. Let me explain: Keyword research tells you what topics people care about and, assuming you use the right SEO tool, how popular those topics actually are among your audience. The operative term here is topics -- by researching keywords that are getting a high volume of searches per month, you can identify and sort your content into topics that you want to create content on. Then, you can use these topics to dictate which keywords you look for and target. For an inside look into how Ahrefs can aid you in your SEO keyword research, check out our case study and exclusive interview here. By researching keywords for their popularity, search volume, and general intent, you can tackle the questions that the most people in your audience want answers to. I'm going to lay out a keyword research process you can follow to help you come up with a list of terms you should be targeting. That way, you'll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about. Step 1: Make a list of important, relevant topics based on what you know about your business.To kick off this process, think about the topics you want to rank for in terms of generic buckets. You'll come up with about 5-10 topic buckets you think are important to your business, and then you'll use those topic buckets to help come up with some specific keywords later in the process. If you're a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they're the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas -- what types of topics would your target audience search that you'd want your business to get found for? If you were a company like for example -- selling marketing software you might have general topic buckets like:
See those numbers in parentheses to the right of each keyword? That's their monthly search volume. This data allows you to gauge how important these topics are to your audience, and how many different sub-topics you might need to create content on to be successful with that keyword. To learn more about these sub-topics, we move onto step 2 ... Step 2: Fill in those topic buckets with keywords.Now that you have a few topic buckets you want to focus on, it's time to identify some keywords that fall into those buckets. These are keyword phrases you think are important to rank for in the SERPs (search engine results pages) because your target customer is probably conducting searches for those specific terms. For instance, if I took that last topic bucket for an inbound marketing software company -- "marketing automation" -- I'd brainstorm some keyword phrases that I think people would type in related to that topic. Those might include:
And so on and so on. The point of this step isn't to come up with your final list of keyword phrases. You just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket. We'll narrow the lists down later in the process so you don't have something too unwieldy. Although more and more keywords are getting encrypted by Google every day, another smart way to come up with keyword ideas is to figure out which keywords your website is already getting found for. To do this, you'll need website analytics software like Google Analytics. Drill down into your website's traffic sources, and sift through your organic search traffic bucket to identify the keywords people are using to arrive at your site. Repeat this exercise for as many topic buckets as you have. And remember, if you're having trouble coming up with relevant search terms, you can always head on over to your customer-facing colleagues -- those who are in Sales or Service -- and ask them what types of terms their prospects and customers use, or common questions they have. Those are often great starting points for keyword research. Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly Like I said in the previous section, user intent is now one of the most pivotal factors in your ability to rank well on search engines like Google. Today, it's more important that your web page addresses the problem a searcher intended to solve than simply carries the keyword the searcher used. So, how does this affect the keyword research you do? It's easy to take keywords for face value, and unfortunately, keywords can have many different meanings beneath the surface. Because the intent behind a search is so important to your ranking potential, you need to be extra-careful how you interpret the keywords you target. Let's say, for example, you're researching the keyword "how to start a blog" for an article you want to create. "Blog" can mean a blog post or the blog website itself, and what a searcher's intent is behind that keyword will influence the direction of your article. Does the searcher want to learn how to start an individual blog post? Or do they want to know how to actually launch a website domain for the purposes of blogging? If your content strategy is only targeting people interested in the latter, you'll need to make sure of the keyword's intent before committing to it. To verify what a user's intent is in a keyword, it's a good idea to simply enter this keyword into a search engine yourself, and see what types of results come up. Make sure the type of content Google is closely related to what you'd intend to create for the keyword. Step 4: Research related search terms. This is a creative step you may have already thought of when doing keyword research. If not, it's a great way to fill out those lists. If you're struggling to think of more keywords people might be searching about a specific topic, take a look at the related search terms that appear when you plug in a keyword into Google. When you type in your phrase and scroll to the bottom of Google's results, you'll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration. Want a bonus? Type in some of those related search terms and look at their related search terms. Step 5: Use keyword research tools to your advantage. Keyword research and SEO tools such as Ahrefs, SEMrush, and Ubersuggest can help you come up with more keyword ideas based on exact match keywords and phrase match keywords based on the ideas you've generated up to this point. This exercise might give you alternatives that you might not have considered. How to Find and Choose Keywords for Your Website Once you have an idea of the keywords that you want to rank for, now it's time to refine your list based on the best ones for your strategy. Here's how: Step 1. Understand the three main factors for choosing good keywords.Before choosing keywords and expecting your content to rank for them, you must curate keywords for three things: 1. Relevance Google ranks content for relevance. This is where the concept of search intent comes in. Your content will only rank for a keyword if it meets the searchers' needs. In addition, your content must be the best resource out there for the query. After all, why would Google rank your content higher if it provides less value than other content that exists on the web? 2. Authority Google will provide more weight to sources it deems authoritative. That means you must do all you can to become an authoritative source by enriching your site with helpful, information content and promoting that content to earn social signals and backlinks. If you're not seen as authoritative in the space, or if a keyword's SERPs are loaded with heavy sources you can't compete with (like Forbes or The Mayo Clinic), you have a lower chance of ranking unless your content is exceptional. 3. Volume You may end up ranking on the first page for a specific keyword, but if no one ever searches for it, it will not result in traffic to your site. Volume is measured by MSV (monthly search volume), which means the number of times the keyword is searched per month across all audiences. Step 2: Check for a mix of head terms and long-tail keywords in each bucket. If you don't know the difference between head terms and long-tail keywords, let me explain. Head terms are keywords phrases that are generally shorter and more generic -- they're typically just one to three words in length, depending on who you talk to. Long-tail keywords, on the other hand, are longer keyword phrases usually containing three or more words. It's important to check that you have a mix of head terms and long-tail terms because it'll give you a keyword strategy that's well balanced with long-term goals and short-term wins. That's because head terms are generally searched more frequently, making them often (not always, but often) much more competitive and harder to rank for than long-tail terms. Think about it: Without even looking up search volume or difficulty, which of the following terms do you think would be harder to rank for?
If you answered #2, you're absolutely right. But don't get discouraged. While head terms generally boast the most search volume (meaning greater potential to send you traffic), frankly, the traffic you'll get from the term "how to write a great blog post" is usually more desirable. Why? Because someone who is looking for something that specific is probably a much more qualified searcher for your product or service (presuming you're in the blogging space) than someone looking for something really generic. And because long-tail keywords tend to be more specific, it's usually easier to tell what people who search for those keywords are really looking for. Someone searching for the head term "blogging," on the other hand, could be searching it for a whole host of reasons unrelated to your business. So check your keyword lists to make sure you have a healthy mix of head terms and long-tail keywords. You definitely want some quick wins that long-tail keywords will afford you, but you should also try to chip away at more difficult head terms over the long haul. Step 3: See how competitors are ranking for these keywords. Just because your competitor is doing something doesn’t mean you need to. The same goes for keywords. Just because a keyword is important to your competitor, doesn’t mean it's important to you. However, understanding what keywords your competitors are trying to rank for is a great way to help you give your list of keywords another evaluation. If your competitor is ranking for certain keywords that are on your list, too, it definitely makes sense to work on improving your ranking for those. However, don’t ignore the ones your competitors don’t seem to care about. This could be a great opportunity for you to own market share on important terms, too. Understanding the balance of terms that might be a little more difficult due to competition, versus those terms that are a little more realistic, will help you maintain a similar balance that the mix of long-tail and head terms allows. Remember, the goal is to end up with a list of keywords that provide some quick wins but also helps you make progress toward bigger, more challenging SEO goals. How do you figure out what keywords your competitors are ranking for, you ask? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, Ahrefs allows you to run a number of free reports that show you the top keywords for the domain you enter. This is a quick way to get a sense of the types of terms your competitors are ranking for. Step 4: Use Google's Keyword Planner to cut down your keyword list. Now that you've got the right mix of keywords, it's time to narrow down your lists with some more quantitative data. You have a lot of tools at your disposal to do this, but let me share my favorite methodology. I like to use a mix of the Google's Keyword Planner (you'll need to set up an Ads account for this, but you can turn your example ad off before you pay any money), and Google Trends. In Keyword Planner, you can get search volume and traffic estimates for keywords you're considering. Then, take the information you learn from Keyword Planner and use Google Trends to fill in some blanks. Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don't help you maintain a healthy mix like we talked about above. But before you delete anything, check out their trend history and projections in Google Trends. You can see whether, say, some low-volume terms might actually be something you should invest in now -- and reap the benefits for later. Or perhaps you're just looking at a list of terms that is way too unwieldy, and you have to narrow it down somehow ... Google Trends can help you determine which terms are trending upward, and are thus worth more of your focus. Best Keywords for SEOUnderstand that there's no "best" keywords, just those that are highly searched by your audience. With this in mind, it's up to you to craft a strategy that will help you rank pages and drive traffic. The best keywords for your SEO strategy will take into account relevance, authority, and volume. You want to find highly searched keywords that you can reasonably compete for based on:
And ... You're done! Congratulations! You've now got a list of keywords that'll help you focus on the right topics for your business, and get you some short-term and long-term gains. Be sure to re-evaluate these keywords every few months -- once a quarter is a good benchmark, but some businesses like to do it even more often than that. As you gain even more authority in the SERPs, you'll find that you can add more and more keywords to your lists to tackle as you work on maintaining your current presence, and then growing in new areas on top of that. Keyword Research Don't forget to share this post! Running a franchise business puts you in a unique position when it comes to promoting your business online. In franchise marketing, for example, the franchisee must align their strategies with corporate marketing guidelines to ensure centralized messaging across the business. However, the franchisor must also recognize that most of these strategies don’t apply at the local level, which is precisely where franchise digital marketing excels. In franchise digital marketing, an experienced franchise marketing agency or marketer devises and applies franchise marketing tactics that deliver growth to a franchise while remaining consistent with corporate marketing guidelines. Finding the right franchise marketing strategy is one of the biggest challenges franchisees face. That’s why most franchise owners rely on the expertise of an experienced franchise marketing agency to help them build the right strategy. In this blog, we’ll share with you franchise marketing statistics that you can use to inform your franchise marketing strategy. Peruse our franchise marketing statistics 2021 list to glean helpful information that can improve your marketing methods. State of the Franchise Industry2020 was a challenging year for franchise businesses all over the world. Both franchisees and franchisors, in particular, are still reeling from the effects of the coronavirus pandemic. Let’s take a look at a few statistics that provide greater insight into the current state of the franchise industry.
Franchise SEO StatisticsBecause franchises carry brands that are already widely known and accepted, consumers are generally more comfortable working with these businesses. But unless consumers are aware of a location near them, they still won’t be able to visit your store or acquire your service. That’s why franchise businesses need SEO to improve their local visibility. Take a look at the franchise SEO section of our franchise marketing statistics 2021 guide to help you implement a local SEO strategy.
Franchise Advertising Statistics Franchise advertising plays a pivotal role in driving franchise growth. With its precise targeting options, utilizing these methods can prove cost-effective for your business. Whether you’re using a centralized advertising model for enterprise marketing or a decentralized model where franchisees have free rein, taking advantage of franchise advertising services can make a significant impact on your business. Take a look at this franchise advertising section of our franchise marketing stats 2021 list for insights.
Franchise Social Media StatisticsThe power and reach of social media should not be underestimated in today’s digital landscape. Both franchisors and franchisees understand the value of social media, which is why more and more multi-location businesses rely heavily on social media for their franchise marketing efforts. Below are some social media statistics for franchisees and franchisors to guide your social media efforts.
2. Poor Customer Service (49 percent) 3. Irrelevant Content (45 percent) 4. Too Many Ads (45 percent) Social media listening is an integral part of running a successful franchise. This allows you to get a feel of what resonates with your local audience. Keep track of your social analytics and consistently engage your audience in conversation to gain more insights into their preferences so you can create content tailored to their interests. Franchise Email Marketing StatisticsWhen it comes to enterprise marketing, the impact of email marketing isn’t just about sending emails to your contacts. Because branding is vital in corporate marketing, being able to deliver marketing emails directly to your audience’s inbox allows you to deliver a centralized message while still providing relevant, personalized content. Here are some email marketing statistics to guide your enterprise marketing campaigns.
ConclusionIn this blog, we shared some of the most insightful franchise marketing statistics to guide your marketing strategies. We hope that you were able to glean information from our franchise marketing statistics 2021 guide that can help your franchise expand its influence and generate more growth. Franchise marketing can be tricky because it requires a clearly defined strategy that benefits both the brand and its franchise holder. For franchise digital marketing strategies to work, the corporate office must provide their franchisees a certain level of freedom with their franchise marketing strategy to tailor their methods to their local audience. If you need assistance from a top-level franchise marketing agency to generate success for your franchise, Swift Digital Marketing is here to help. We have worked extensively with both franchisees and their parent companies in assisting them to expand their franchise’s influence. Partner with an established agency that understands what it takes to build a successful franchise marketing strategy. Give us a call at (216)339-6041 or to schedule a consultation. Filed Under: Search Engine Optimization, Social Media, Email Marketing. Your website matters to your bottom line. Whether you want to increase online sales, generate qualified leads, or drive in-store visits, an attractive, fast, and easy-to-use website (and an experienced professional web design company like Swift) can help your business achieve those goals. Keep reading to learn how our web design agency can take your site and your revenue to the next level. We don't just want to tell you about the beautiful work we do. Swift is the professional web design company that small-to-midsized businesses (SMBs) trust when it comes to designing a brand-new website or redesigning an existing one. As your professional website designer, we can help your business create and launch a site that:
Learn more about how our in-house design and development team can build a custom site for your business. Or, connect with our team now by contacting us online or calling us at 216-339-6041 to chat with an experienced strategist about your website, company, and goals. Creating a brand-new or redesigned version of your website is a daunting process. At Swift, however, our professional web design company makes the process seamless for you and your team. Discover how our talented team of designers, project managers, and developers do it in this quick video. 3 core features of our professional website design services (and how they benefit you). As your professional website design company, we provide your business with a full-service solution to web design. From design to development to maintenance, we offer everything your company needs to launch and maintain your site. The three core features that stand out for our clients, though, include the following: Custom website design. Like your business, your website is unique to you. That’s why our professional website design company creates custom web designs tailored to your business, your customers, and your goals. SEO-friendly design For your site to accomplish your goals, from sales to phone calls, you need visibility in search engines like Google. That’s why our designs and redesigns follow best practices for SEO. Responsive design People browse the Internet with a range of devices, from desktops to smartphones, making a responsive site essential. That’s why our team only builds websites with responsive designs. With a custom, responsive, and SEO-friendly website, your business can generate the traffic, leads, sales, and revenue you need. You can also build your brand, as well as your target audience’s trust, which can help you stand out from competitors and accelerate your growth. What do your professional website design company’s services include? Every professional website design company is different, which is why it’s essential to learn what their web design services include. That way, your business can compare pricing and deliverables to choose the best web design company for you. At Swift, our website design services include the following:
Keep reading to learn more about each feature! Dedicated project manager As your professional web design company, we provide you with a dedicated and experienced project manager. Your project manager makes your experience seamless. From reviewing wireframes to signing-off on the final design, partnering with Swift is hassle-free for you and your business. Custom design A custom design provides your company with a competitive edge, especially when competitors use cookie-cutter designs. Your business also gets the advantage of receiving multiple prototypes from our internal design team, which helps you choose an original design that captures your brand. SEO More than 90% of online experiences begin with a search engine, which is why SEO matters. With SEO, your company can attract people looking for products or services like yours, whether your business operates online or offline. That’s why our design, development, and SEO team ensure your site follows best practices for SEO. From maximizing your page speed to optimizing your site copy, we take care of your technical and non-technical SEO. We also offer standalone SEO services that support your strategy, including content marketing, voice SEO, SEO content analysis, and more. Responsive design Responsive design is vital because more than 50% of Internet traffic comes from mobile devices. Providing users with a website that doesn’t adapt to their device, whether it’s a smartphone or a tablet, can damage your organic traffic, SEO rankings, and website revenue. That’s why our professional web design company only creates responsive designs. Database integration A database, like a payment processing system, can play a critical role in your company’s operations. As a part of our web design services, we provide database integration. Whether you’re looking for a basic, advanced, or custom solutions, our development team can take care of it. Professional copywriting People may skim while reading online, but content plays a tremendous role in their purchase decisions. That’s why our professional website design company features a dedicated copywriting team. With backgrounds in a range of industries, from technical to non-technical, our copywriters can compose SEO-optimized and on-brand content for your business and its website. Ecommerce functionality For ecommerce businesses, as well as companies that accept online payment for offline services, it’s essential to have a secure ecommerce functionality solution. Whether your company needs an enterprise-level solution or a no-fuss system, our in-house development team can handle it. As a part of our services, we also conduct in-depth testing of your system. This proactive step ensures not only the security of your system but also its functionality. That way, your company can launch a site ready for placing orders and processing payments. CMS With more than 50% of businesses using content marketing, you need a CMS. A CMS can help your team publish, manage, and update content with zero developmental expertise. While you can choose not to add a CMS, our professional website design company recommends it because building it into your website now makes it easy for you to take advantage of it later. What is your professional web design company’s process for building a website? As your partner, our professional web design company aims to provide a seamless, hassle-free process for your team. From asking questions to viewing designs to sharing feedback, collaborating with Swift is simple. Get an inside peek at our six-step process to see how we make the whole experience easy for you: 1. Consultation When you choose our professional website design company, we partner you with a dedicated project manager. Your project manager serves as a dedicated point-of-contact for your team. Whether you have questions, feedback, or resources to share, you can send it all to your project manager. At the start of your site’s design or redesign, you meet with your project manager, whether in-person, over the phone, or via video. This consultation allows your dedicated project manager to learn more about your business, brand, vision, and goals for your website. 2. Mock-ups Following your meeting, our team starts building a series of mock-ups and prototypes for your site. Since our professional web design agency features an in-house team of designers, we can have each of them create a mock-up for your website. This approach allows us to provide your business with several different options when it comes to the overall look and theme of your site. Once your team views these prototypes, you can choose the one that fits your vision for your website. 3. Design With your overall design chosen, our designers and developers begin the process of creating your site. From designing your homepage to developing your CMS, our team works with efficiency and accuracy to prepare your website and ensure its optimization for SEO. Throughout this process, you receive routine updates from your project manager. In most cases, your team will also meet with your dedicated project manager to discuss your site’s progress. These meetings, as well as routine updates, allows our professional web design company to ensure your website meets your expectations and requirements. 4. Copy As your site’s design progresses, our internal SEO and copywriting team get involved. To make the process easier for your organization, we provide your business with a dedicated account manager that oversees your SEO strategy and website copy. Following a meeting with your team, as well as research into your business and industry, your dedicated account manager compiles an SEO strategy for your website and its pages. After you approve it, our copywriting team begins writing your content. Since our professional web design company features a diverse copywriting team, we can assign a copywriter experienced with your industry to your account. This ability allows your business to receive on-brand copy that speaks to your audience and their background and experience level. Like your site’s design, your team will also review and approve all website copy. 5. Testing When you invest in professional web design, you expect a flawless website. That’s why our design and development team conduct thorough testing. We ensure the functionality of your navigation, database system, ecommerce solution, and more. Our team also assesses your site’s speed and performance to maximize the user experience and the ranking potential of your website. After testing, we can move forward with the biggest step of all: Launching your website. 6. Launch For our team, as well as yours, launching your site is a celebration. On your preferred launch date, our project managers, developers, and designers undertake the process of taking your website live. Following your site’s launch, our professional website design company does another round of checks to ensure your website is error-free. Once live, your business can start using your site in your digital marketing strategy. For example, your company may continue building your SEO strategy with Swift. Or, you may start new initiatives with our diverse team of online marketers, like pay-per-click (PPC) advertising, video marketing, or social media advertising and marketing. If you have any questions about how to market your site and maximize its performance, you can always chat with your dedicated project manager or account manager for recommendations. You can also get immediate advice before starting your website’s design by talking with an experienced strategist. Contact us online or call Swift Digital Marketing Agency at 216-339-6041 for more information! With our unique benefits, as well as our ability to provide full-service solutions to digital marketing, we’re the trusted choice for businesses searching for a professional web design company. What is professional web design? Professional web design describes hiring a professional or experienced web designer or web design agency to create a unique website for you. Does having a website help a business? Yes! Having a website can help your business increase its credibility and visibility, which can improve your sales and revenue numbers. Without a site, it’s difficult for your company to reach a massive audience of consumers and business buyers that use the Internet to find products and services. Why use a professional web design company?A professional web design company, like Swift, offers several advantages, including:
Hiring a professional website design company can also help your team launch a site that is:
All these advantages help your business create, launch, and maintain a website that can:
Many businesses that use website builders miss critical deadlines for launching the new site too. That’s because team members leading the design or redesign initiative will have other responsibilities that require their attention, which leads to publishing delays. In addition to their day-to-day responsibilities, they also need to take care of the following:
All these drawbacks motivate businesses to research professional web design companies. With a website design company like Swift, your company can trust that you will receive an attractive, original, and responsive site that matches your branding and uses SEO. Plus, you don’t have to worry about missed delays or bugs. How much does professional web design cost? A professional web design project can cost anywhere from $1000 to more than $100,000. Prices for professional web design depend on several factors specific to your company, site, and agency. A few examples include the size of your website, the experience of your agency, and the site style requirements of your company. How long does a web design project take? A professional web design company usually requires 12 to 16 weeks to create and launch a website. If you need a site sooner, you can use rapid web design services, like those from Swift. With our fast web design services, our design and development team deliver your website in 30 days. This service, while expedited, still allows your business to receive a custom and responsive site. Earn more revenue from your site with our professional web design company. Swift is the professional web design company that businesses trust. Our experience, plus client-focused approach can help your company launch the best possible site. Call us at 216-339-6041 or contact us online to get started on building your website! Web Design That Maximizes Your Revenue In today’s digital world, your website is the first interaction consumers have with your business. That's why almost 95% of a user’s first impression relates to web design. It’s also why web design services can have an immense impact on your company’s bottom line. That’s why more companies are not only reevaluating their website’s design but also partnering with Swift Digital Marketing Agency, the web design agency. With over web design services under our belt, we're confident we can design a custom website that drives sales for your unique business. Invest in your site’s success with Swift Digital Marketing Designs. When you invest in our professional website design services, you will receive a website that’s:
You can also include additional features as a part of your professional website design. For example, you can request our developers to integrate a database into your design, enable ecommerce functionality, and more. Transparent prices for award-winning web design services. Choose our web design services, and your business can count on 100 percent transparency. From our personalized quotes to our initial designs, our team provides your company with complete access to our web design pricing and strategies. Get a free, accurate, and instant quote for our web design and development services with us. If you’re looking to launch your redesigned or brand-new website fast, we offer rapid web design services. Partner with our team of web designers for this service, and they’ll create a site in 30 days for your business. What do web design services from Swift include? Our team tailors our web design services to your company and its unique needs. That’s why you can customize every feature of our services to your company, products or services, and goals. The result is a website that your company — and your visitors — loves. Learn more about our website design services: Search engine optimization We maximize the results of your website design or redesign plan, as well as improve your digital marketing strategy, by ensuring your website follows best practices for search engine optimization (SEO). SEO refers to an umbrella of techniques that enhance your website’s ranking for relevant search results. A higher ranking in search results correlates to higher visibility among users in your target audience. With better visibility for relevant search results, your website can earn more clicks and traffic from high-value users — that can translate to more store visits, online purchases, quote requests, and more. As we feature a team of talented designers, we can coordinate with our Internet marketing team. Their teamwork ensures your website not only looks good but also ranks well in search results. Website Pages With our web design services, you can rely on our designers to create every page of your website. Whether you’re an ecommerce store, brick-and-mortar business, or service provider, our designers can create the webpages that your company needs to reach, inform, and convert your target audience. As a full-service digital marketing agency, we also offer content marketing services to enhance your strategy. Our web design cost calculator features five tiers for the number of web pages:
What if you need a lot more than 250 pages? Just contact us online — or use our project quote calculator to submit a request for an exact quote. Our experienced strategists will provide you with a customized plan and quote for the pages your site needs, whether it’s 300, 500, or more. You can also call on our team if you’re not sure how many webpages your website needs. They can provide years of advice and trusted recommendations when it comes to web design. Just give us a ring at (216) 339-6041 to chat. Customized style It’s essential that your website captures your brand, which is why our web design services include unlimited style options. For example, if your company requires a sophisticated design that emphasizes the quality and price range of your products, our team can achieve that for you. Additional examples of website styles include:
Our web design quote calculator features these four styles, as well as a no styling option, to provide you with an accurate quote estimate. We don’t limit you to these five options, though, as no one wants a cookie-cutter website. We encourage you to share your style preferences when requesting a quote online or chatting with our strategists. Your dedicated project manager will also invest the time to learn your business, goals, and vision. That allows our designers to create a custom, one-of-a-kind website. Website Copywriting For maximum impact, we also offer website copywriting with our web design services. We feature an experienced and specialized team of copywriters. With their expertise in technical and non-technical industries, we can create compelling copy that engages and converts website visitors. We offer three website copywriting tiers, which include:
As a part of our website copywriting services, we optimize your website copy for SEO. What does that mean? Our digital marketing specialists research high-value, relevant keywords for your business, industry, and webpages, which our copywriters then use to optimize your webpages. When consumers use those keywords in their searches, your website appears near the top of search results. That’s an immense perk, as 75 percent of users don’t go past the first page of search results — in fact, more than 30 percent of all search traffic goes to the first search result. Responsive design. Our website designing services also offer the option of responsive design. However, we recommend responsive design because it supports mobile users, which can consist of shoppers using their tablet or smartphone to browse the web. With more than 50 percent of the Internet’s traffic coming from mobile users, it’s imperative to provide support for users on-the-go. It’s also best practice for SEO, as Google now follows a mobile-first index, meaning it crawls and views websites from the perspective of a mobile user, not a desktop user. If your website doesn’t support mobile users, Google sees that — and modifies your ranking in search results. That can lead to a lower ranking, pushing your site to page two of search results and away from your target audience. With our responsive design option, we prevent that from happening to your business. Database integration Many company websites feature a database, such as for processing payments. We provide full support for database integration, which we separate into three tiers — basic, advanced, and full development. As a part of our database integration services, our team of designers and developers work with your company one-on-one to ensure we develop and launch the exact database your company needs and wants. Not sure what kind of database integration your company needs? Talk with our experienced strategists. They can provide a recommendation, as well as coordinate with our web developers, to ensure you receive what your business needs. Ecommerce functionality For ecommerce companies, we also offer ecommerce functionality deliverables. Like our database integration service, we offer three tiers — basic, advanced, and enterprise. If you’re unsure which level provides your business with the best results, you can chat with our experienced strategists. With their expertise, they can help you determine the most useful tier for your business. Plus, our strategists can coordinate with a designer and developer to confirm that the basic, advanced, or enterprise tier will provide the best return on investment (ROI) and user experience (UX). Content management system (CMS)A CMS is another optional add-on for our web design services. Whether you’re an ecommerce website or informational website, a CMS offers immense value. It can help your business manage and streamline your content, which can improve the efficiency of your content marketing strategy. In most cases, our team recommends a CMS as a part of our web design services. We offer three CMS tiers — standard, advanced, and enterprise. Depending on your company and its size, a standard CMS often works. For the most accurate recommendation and quote, however, contact us online. As a full-service digital marketing agency, we can match your exact web design needs. Our ability to customize every aspect of our web design services to your company also allows us to provide an unmatched level of personalization when it comes to web design. Why invest in professional web design services? If you’re unsure about the value of professional web design services, there are several factors to consider. For example, you could increase your conversion rates, competitiveness, and search ranking. All are results that could have a direct and positive impact on your profits, market share, and growth. Learn more about the specific benefits of web design services: 1. Increase your conversion rate A conversion can range from a shopper purchasing a product to a user signing up for an email newsletter — it’s unique to your business and your goals. No matter your conversion goal, web design services can help. Why? Today, most conversions relate or include an online interaction. For example, maybe you want to drive more in-store visits through local SEO — for reference, 80 percent of local searches convert — which will likely involve users interacting with your website. If you feature an outdated website with poor usability, it’s impacting the first impression of users. That first impression shapes not only their opinion of your company but also their decision when it comes to visiting your location, purchasing your product, or joining your email newsletter. With a user-friendly website that’s intuitive, as well as modern, you can create a positive first impression with consumers. That can make users more likely to convert, whether by stopping at your store the next day, calling your team for a quote, or becoming another subscriber of your email newsletter. 2. Optimize your user experience A website’s user experience offers an immense return on investment (ROI) for businesses — $100 for every $1 invested, on average. It can also deliver a tremendous blow to companies that ignore UX testing, as almost 90 percent of users shop with a competitor after a poor user experience. With professional web design services, your business can provide users with the best experience. For example, our team can improve the usability and readability of your website, whether on mobile or desktop. That makes it easy for consumers to find the information they need and take action. That action can include visiting your store, purchasing your product, and more. 3. Maximize your competitive edge No matter your industry, you have a direct competitor — and it’s essential for your company to have a competitive edge. While you may provide a better product and a better experience, those unique selling points can become lost in an outdated, unusable website. With our website design services, you can ensure that your company maximizes its first impression with users. You can also make sure that your business stands apart from competitors in your industry, emphasizing that your product or service is the best. For example, if you’re a pest control company looking to generate leads, it’s a tough market. You, however, can make it easy for potential leads to contact your company by investing in a website focused on the user experience. In this scenario, your company can benefit from the fact that 89 percent of users shopwith a competitor after a poor user experience. That is an immense gain for your business, offering you the chance to increase your sales and market share with a simple redesign or a quick update to your website. 4. Improve your search rankings Whether they’re searching on their tablet, smartphone, or desktop, users rely on search to find what they’re looking for, from services to products. That’s why Google processes more than two trillion searches a year, and why 80 percent of users turn to search when they need something. If your website doesn’t rank on the first page of search results, however, it’s difficult for your company to connect with those consumers. That’s why SEO is an essential part of web marketing — you need your website to rank to drive conversions, sales, and subscribers. With a competitive SEO strategy, as well as professional web design services, you can ensure your website ranks for keywords or search terms relevant to your business. Plus, you make sure your site provides the best user experience possible. For example, if you provide landscape services in Cleveland, Oh, you may want to rank for the keyword, “landscape design Cleveland,” or, “landscaping Cleveland.” Depending on your strategy, you would probably create a webpage optimized for this keyword. With our design strategies, as well as optimization tactics, it’s likely this webpage would rank on the first page of search results. That allows your company to reach high-value users in your target audience, transforming them from leads to customers. 5. Enhance your Digital Marketing Strategy In digital marketing, your website is your foundation or home base. It’s where you direct users, whether from search results, social media, or another source. As a result, it’s critical to maintain an optimized and up-to-date website that can support your digital marketing strategies. With a robust website like that, your business can improve the results of its other Internet marketing strategies. For example, if you use email marketing, our web design services can increase the number of subscribers earned through your website’s sign-up forms by upgrading your website’s usability. Another example comes from pay-per-click (PPC) advertising. With our design and marketing expertise, our team can develop landing pages optimized for conversions for your PPC campaign. That can improve the results of your PPC campaign, maximizing your ROI. How does Swift design websites? At Swift, our web design services provide a 360-degree experience, which includes:
How do we create our customer winning websites, though? By following the five principles of web design. Appearance Creating a beautiful website is the first step to earning new customers. The appearance of your website tells visitors more about your company than your words. A site that incorporates modern design elements, optimized images, and other multimedia is much better at converting customers than a website that looks like it's from 1996. As a result, the appearance of your website plays a huge role in its success! This factor also includes incorporating responsive design into your site. Responsive design is the technique of making your website re-size itself to fit on the screen of any device. So, whether someone's looking at your site through an iPhone or a 27-inch desktop monitor, they'll still get a great, easy-to-use experience. That experience — often called user experience — is the first step in getting a new customer. When users see you have a sleek and attractive website, it’s easy to keep them on your site. But a good-looking website is just the beginning. You also need clear navigation. Navigation Navigation is the part of your website that lets people find what they want. Modern websites have simplified navigation to work on desktops and mobile devices. One of the most popular and effective navigation elements is the breadcrumb. For an example of a breadcrumb, check out the image below. Breadcrumb navigation got its name because it links to every page a person views as they move through your site — kind of like when Hansel and Gretel left a trail of breadcrumbs to follow in their fairy tale. With breadcrumb navigation, your website’s users can jump back to any page they've previously seen. So, if you're an ecommerce site, you can let someone go from a product page to a category page with one click. If you profit through lead generation, you can use breadcrumbs to get users from information pages to index pages, so they can read and learn more about the same topic. For example, a manufacturing website design may feature a breadcrumb menu that guides users from general to specific services, like coating services and then coating services for specific materials. This breadcrumb menu makes it easy for users to go back to the general service and find the service they need. Breadcrumbs are just the beginning, though. You can also use mega menus like the one we have in our header. These menus feature big text, links to information centers, and additional links to specific topics. With hundreds of other navigation styles available, there's no right or wrong answer. It's all about what works for your brand when it comes to providing a stellar experience for your users. Giving them a great experience has another benefit, too — you hold their attention. Once you have a visitor on your site, it's crucial that you keep their attention. If you lose it, your visitor will leave your site, and you'll miss out on a sale. Attention is valuable because it keeps someone focused on your brand, products, and or services. So, if you want to make a sale, you need someone's attention on your website. With that in mind, different companies can hold attention in different ways, including:
Direction Direction refers to showing someone how they can proceed on your page — in most cases, this directs a user to scroll down your page. Vertical scrolling is the most common form of progression on websites because it's simple, intuitive, and useful. The catch is when you use vertical scrolling on your mobile site design. While desktop users use a mouse or scrollbar to progress through your page, mobile visitors use their fingers. That means your mobile-side pages are easy for someone to tap, hold, and swipe so they can scroll just like your desktop users. This design feature goes back to the concept of responsive design. Responsive design may mean that all your site visitors get the same great experience, but how they get that experience is entirely different. Your desktop-compatible site might use mega navigation in the header with lots of drop-down menus and big, eye-catching visuals. But that’s too much content in one area for a mobile site. Instead, mobile sites should have a hamburger menu — a navigation style that lets users tap a button, open a menu, and choose their next page from there. Hamburger menus get their name from their distinctive symbol. You may recognize it as looking something like this: With a hamburger menu, it’s simple for mobile users to navigate to any part of your website. ActionAction is the ultimate goal of earning any new visitor to your website. But visitors won't take action if you don't encourage them! That's why it's so important to use a calls-to-action (CTAs) at the end of every page on your site. A CTA acts as instructions, telling visitors what they should do next to get one step closer to becoming a customer. While that may sound bossy, studies prove that CTAs dramatically increase conversions in every online business model, from lead generation to charitable donations. Whether you want to get someone to a contact page or have them make a purchase, it’s essential to include CTAs in your web design. That’s why our team of copywriters develop compelling CTAs that support your digital marketing goals, from increasing email subscribers to product purchases. CTAs can take the following forms:
It takes time, revisions, and editing to make a performance-driven website something the Swift Digital Marketing Agency has nailed down to a science. Working in your best interests, we create a website to make sure you succeed online. |
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