Did I Mention About Branding On The Web?

From there, they will spend less than 3 seconds inspecting a website. This includes looking at the content, grammar, assetsand anything else on the website that they might find interesting.

Another 3 seconds is then spent interacting with the website - clicking on links to see if there is anything useful on the site. At the end of this 6 second process, users will forman opinion about whether they find the site trustworthy or not.

​This is an extremely small window of time to convince users that your website is one that they can trust purchasing from - so what kind of trust factors can you include to promote your reliability as a business? More importantly, what kind of actual value do the assets on your webpage have? All these factors can help branding on the web.

Businesses have about six seconds to create a positive impression with users when they come to navigate a website. With a help of the website, businesses create a positive impression and design a brand image.
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Although, it might take a few weeks to design a website, on average, visitors will spend about 200 milliseconds navigate it. This is no joke! Yes, milliseconds! This is the amount of time that is necessary to make a decision.
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The best branding websites are catchy when looking at the color, density and layout of the site.

​How About Testimonials?

Sometimes a trustworthy testimonial is a required catalyst to get uncertain users to convert. Consumers trust businesses through recommendations from peers, experts, and friends.

Testimonials are most credible when attributed to a real person. Adding a name, face, or voice creates a legitimate source.
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​Authentic testimonials that are featured on a website can also be properly leveraged across multiple marketing channels, such as social media and other forms of digital marketing.

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​They are powerful trust builders for any business. Additional tools like rating scales and comment sections allow customers to leave honest reviews.

​Responses from real people give prospective clients a glimpse into the customer experience and can help encourage undecided potential customers to buy.
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Without a doubt, applying testimonials can result in increased customer satisfaction and conversion rates.

​ To minimize customers fears about price, quality and security, the best approach is to integrate customer testimonial for each product. ​​

​Design

Brand and website design is the first point of contact for many potential customers. People prefer easy to use websites. What it means it that a stunning website gives for the first about the business. A clean design looks professional allows visitors know that a business is legitimate.

Design is a trust factor that helps establish credibility even before users interactwith the website. To prevent users from looking elsewhere, invest in a stunning website that looks professional.
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Part of designing a professional looking website is remembering that the user experience is critical when establishing trust. ​

Visitors should not search far and wide on your site to find information. It is crucial for the customer to not get frustrated while looking for products and services.

For this reason it is crucial to create a website that is easy to navigate and attuned to the user experience. What is the actual value of making sure that your website's design is professional and has clear navigation?

​While they had a professional looking site that established trust with their customers, the navigation should not be cluttered for people to navigate. It is important to keep it simple and to streamline the navigation process. ​

Business Information Design ​

Providing contact information, like a phone number and email allows customers to reach the business with ease. This is another great way to build trust with customers and provide access to services.

Knowing that they can talk to an actual person if they run into any issues can reassure consumers and alleviate fears of inadequate quality or service.

One of the best ways to provide business information is to spend time creating an “About Us” Page that is descriptive and visually appealing.

Showing the names and faces of employees personalizes your company and allows users to get an idea of how things are being run behind the scenes.

​Be honest with your customers and you will instill a sense of trust in them that will make them navigate from your "About Us" page to the product or service you are trying to sell. ​

​How About Social Media?

Social media is one of the best trust building tools for companies. First of all, it allows to talk directly to existing customers.

Also, it shows prospective customers that the company is responsible and that it promptly addresses any customer service needs and concerns.

Having social media indicator buttons next to any sharable articles, shows that people are interacting with the content you publish.

​When they share your articles, current and potential consumers know that they can trust and engage with you on a regular basis.

Best Digital Marketing Agency, Social Media Advertising, Top Web Design Company

​If you are looking for a stunning website. Look no further. We create gorgeous and easy to use websites with up to date and modern appeal. Flexible, Sustainable Site Structure that Evolves with your business. ​

At Swift Digital Marketing, our team will make sure that your site evolves along with it to appropriately communicate new relevance signals to search engines.

Do you know of any other tips that were not mentioned yet, please add in the comment section below!