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Brand Design Makes Anything Possible

7/8/2021

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Did you know that the brand voice is the way to connect with customers? Ultimately, it’s the way to share your company’svalues and motivations. Truth be told, brand design needs a voice and a stela concept to succeed. ​
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A brand voice is successful when it connects with audience, engages and most importantly lets people believe in what youcompany does.

Here are a few highlights of companies that have nailed their brand voice and successfully guide their audience through the process of creating their brand identity.

​What is a brand voice?

Brand voice is the way you talk to your customers and is defined by brand’s communication style. Brand’s voice is directed to your target audience. It can have any style, as long as it feels true to your brand values and persona. It can be authoritative, playful, intellectual, ominous, fun or kind.

Just as you communicate in a specific way with your family, friends, colleagues and partners, there’s also a way to communicate with your customer base.

Consumers tend to invest more in brands when there is an emotional connection. In the end, it’s more about how you say it and less what you say.


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​
Avenues for expressing your brand voice include, but are not limited to are emails, website design, press releases, packaging, social media platforms and ads.

​How to develop a brand voice?

The first step and the most important step in developing your brand voice is to assert your core brand identity. It could be established by your vision, mission and values. They highlight all the aspects of your business and allow for your brand identity to stand out amongst the competition
Start by choosing three distinct descriptors for your business. These should be clear words that evoke a fascinating feeling. Think: reliable passionate, or relaxed.
Consider the mood you want your content to evoke and how you’d like your company to be perceived. Such descriptions will lead the tone of all content you create.
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Turn to those in your target community, and ask what excites them most about your brand. This is one of the best way to obtain invaluable information you can use when building your brand voice.

Facebook to Instagram and Twitter, offers analytical resources that provide analytics regarding location, age, gender, and the times of day your customer are most engaged. Create a plan for your brand to share content via different social media platforms.

Finally,
 build a style guide. It helps to maintain the consistency of your company’s brand voice.

Glossier: Beauty Company articulates wellness and beauty care for modern women. They complete their mission through empowering voice, creating an immediate personal experience.

Exceptional brand voice examples

It’s important to find your own heroes when it comes to brand voice, but here are our picks for companies that are great brand voice examples.

Glossier is the New York-based brand and it describes itself as a “people-powered beauty ecosystem”. Their brand voice articulates beauty and wellness  for modern women through self-care and empowerment.

Their relatable visuals and social posts connect directly with their target demographic. Bright and feminine visuals are often paired with simple and bold phrasing.
High Snobiety is a lifestyle website covering cars, lifestyles, streetwear and sneakers and arts. It translates style-conscious branding for the modern young modern and provocative youth.
​Apple’s brand voice consistency conveys confidence and quality
​
Apple’s been the company to look up to in terms of setting themselves apart from their competition. Everyone feels welcome and many feel spoiled by owning their products. Perhaps this connection is somehow based on the level of intimacy felt within owning their product?
The infamous and successful party game, Cards Against Humanity, leads their social posts with dark humor and snarky phrases to make a memorable mark on present, past and future customers. ​
Take a look on snack food, Prongles! Their social media posts don’t shy away from shock value, but their consistent tone of shocking voice keeps their success rate high.
Well known American health food store Whole Foods combines nutrition, playfulness, approachability and through their merchandise, website designs, and social media presence.
​
This consistency throughout different platforms lets their customers know that they value community and wellness, and this is what is behind their brand voice.
​This consistency throughout different platforms lets their customers know that they value community and wellness, and this is what is behind their brand voice.

​Time to find your voice!

Creating a successful brand voice is all about establishing a communication style that speaks directly to your customer and builds a robust community.
Your brand voice is your honest personal tone that keep your customer base happy and connected. Keep in mind that while consistency is key, it is also important to be flexible. Be prepared to adjust your brand voice depending on your customers and the market. They tend to change over time.

How to start?

You can start by creating a logo. How can I create my own logo?

To create your own logo, you need to follow these 4basic steps:

​
Find inspiration for your design
  • Define your brand logo and style
  • Create your ideal logo design
  • Integrate your logo into your brand
You have several different options for creating your logo design, you just have to pick the one that’s right for you.
Here are some of the best ways to create a logo
  • Logo maker: you can use a free website to churn out a logo in less than an hour. Keep in mind, that if you actually want to use that logo, you will have to pay for it in most cases.
  • Work with a freelance designer: you collaborate with a single artist to create your logo.
  • Hire a design agency: you work with a fully staffed design team on your logo design, often in the larger context of branding your business and conducting market research.​​

How do you know which is right for you? Each option has its advantages and drawbacks

Where to start when creating a logo

Before you create your logo, you define a clear vision of the brand values for logo to express. How will it be different from your competitors? Who are your customers? What do you want them to feel when they hear your brand name?
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Even if your business is already established and or you’ve considered this idea in the past, please revisit your brand strategy so that you can pass this along to designers.

What is the best way to get a logo designed?

It is fair that this is not an easy but fair question. Every business has a different set of needs and that’s exactly why different options exist. It boils down to determining what’s important for you and your business at this stage.

If time and money are stagnant right now, consider a temporary, generic logo from a logo maker.
Looking for a variety of options and a balance between affordability and design expertise? Launch a few freelance designers.

Did you find a trusted freelancer that can match your work style and your budget? Work with them.

Seeking a comprehensive, world-class branding package? Get with an agency.

Whichever method you choose, come prepared with a clear idea of who your brand is and how you want to present it to the world. Remember: your logo is your brand’s first impression. Make it a good one.
Need a design that makes your brand stand out?

Our designers can help you create just about anything.

    Contact Us Today!

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