We all know the importance of a high ranking when it comes to internet searches, but the components of those rankings can often be overlooked. Many web creators throw around a lot of SEO buzzwords and talk about boosting rankings, but how often do they get into specifics? Here at Swift Digital Marketing Agency, we dig deep. We know what it takes to achieve and maintain a great ranking, and we use this knowledge to give our clients rock star results!
Importance of Page Speed
Page speed is just one example of a ranking component that we've mastered. Google actually dings pages that load too slowly, causing them to drop in rank, even if they are excellent by every other metric. Additionally, your visitors will find interaction with a sluggish interface frustrating to deal with. This will, in turn, harm your engagement metrics causing your ranking to decrease even more... (see where we're going with this?).
Don't let something as straightforward as page speed cause your rankings to drop. No one wants to see a spike in abandonment rates for any reason, especially something that is so easy to fix! Let us help you measure and increase your loading times, and make your site more attractive to search engines and prospective customers.
You can count on Swift Team as your SEO partner. We use clean code and techniques that greatly increase page speed, giving your rankings and UX a boost. Work with us and see your page speeds, rankings, and engagement metrics outshine the competition month after month!
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How To Advertise on Facebook in 2022. The times may be changing, but knowing how to advertise on Facebook is still an essential skill for most marketers.
Advertising on Facebook isn’t dead. Despite new players on the social media scene — TikTok, we’re looking at you — knowing how to advertise on Facebook is still an essential skill for most marketers.
Right now, if you advertise on Facebook, your ads can reach 2.17 billion people — in other words, close to 30% of the world’s population. Plus, the platform’s active user base continues to grow.
Sure, these are impressive numbers. But Facebook is all about getting your message in front of the right segment of those people. The users who are most likely to be interested in buying your products or services.
Keep reading to find out everything from how much Facebook ads cost to how to plan your first campaign.
What are Facebook ads?
Facebook ads are paid posts that businesses use to promote their products or services to Facebook users.
Facebook ads are usually targeted to users based on their:
Businesses set an ad budget and bid for each click or thousand impressions the ad receives.
Like Instagram, Facebook ads appear throughout the app, including in users’ feeds, Stories, Messenger, Marketplace, and more. They look similar to normal posts but always include a “sponsored” label to show they’re an ad. Facebook ads include more features than regular posts, like CTA buttons, links, and product catalogs.
To get your brand in front of more users, ads should be a component of any Facebook marketing strategy.
How much does it cost to advertise on Facebook? There’s no hard and fast rule when it comes to Facebook ad budgets. The cost of Facebook ads depends on several variable factors, including:
Setting campaign costs according to objectives. Setting the right campaign objective is the most important thing you can do to control Facebook ad costs. Getting this right also increases your chance of success.
Cost-per-click benchmarks vary according to each campaign objective. There are five core campaign objectives to choose from:
Average cost-per-click varies between different Facebook ad campaign objectives. For example, on average, an impressions campaign objective costs $1.85 per click, while a campaign with a conversions objective costs $0.87 per click.
Choosing the right objective for your campaign is key to reaching goals while lowering costs.
Types of Facebook ads
Marketers can choose between different Facebook ad types and formats to suit their campaign goals, including:
The wide range of Facebook ad formats means you can choose the best ad type that matches your business goal. Each ad has a different set of CTAs to guide users to the next steps.
Here are each of Facebook’s ad formats explained in more detail:
Image ads. Image ads are Facebook’s most basic ad format. They let businesses use single images to promote their products, services, or brand. Image ads can be used across different ad types, placements, and aspect ratios.
Image ads are a good fit for campaigns with strong visual content that can be shown in just one image. These images could be made from illustrations, design, or photography.
You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page.
Image ads are simple to make and can successfully display your offering if you use high-quality imagery. They’re suitable for any stage of the sales funnel — whether you want to boost brand awareness or promote a new product launch to increase sales.
Image ads can be limiting — you only have a single image to get your message across. If you need to display multiple products or show how your product works, the single image ad format isn’t the best choice.
Just like image ads, video ads on Facebook let businesses use a single video to showcase their products, services, or brand.
They’re especially helpful for product demos, tutorials, and showcasing moving elements.
Video can be up to 240 minutes long, but that doesn’t mean you should use that time! Shorter videos are usually more engaging. Facebook recommends sticking to videos under 15 seconds.
Video ads can add some movement to any user’s feed, like this short and sweet video ad
The downside of video ads is that they’re time-consuming to make and can become expensive. A carousel or image ad may be a better fit for simple messages or products not requiring demos.
Carousel ads showcase up to ten images or videos that users can click through. Each has its own headline, description, or link.
Carousels are a great choice for displaying a series of different products. Each image in the carousel can even have its own landing page that’s specifically built for that product or service.
This Facebook ad format is also helpful for guiding users through a process or showcasing a series of related products by separating each part across different sections of your carousel.
Instant Experience ads
Instant Experience ads, previously known as Canvas Ads, are mobile-only interactive ads that let users engage with your promoted content on Facebook.
Using Instant Experience ads, users can tap through a carousel display of images, shift the screen in different directions, as well as zoom in or out of content.
Facebook suggests using five to seven images and videos in each Instant Experience ad for the best chances of engagement. Premade templates also help you save time and repeat your key theme throughout the ad.
Collection ads are kind of like immersive carousels — taking the user experience a step up. Collection ads are mobile window-shopping experiences where users can flick through your product lineup. More customizable than Carousels, they’re also full screen. Users can purchase products directly from the Collection ad.
Businesses can also choose to let Facebook algorithms select which products from your catalog are included for each user.
Collection ads are a great choice for large businesses that sell a variety of products and services. Smaller businesses with a more limited product line may be better suited to other ad types like Carousels.
Lead ads are only available for mobile devices. That’s because they’re specifically designed to make it easy for people to give you their contact information without a lot of typing.
They’re great for collecting newsletter subscriptions, signing someone up for a trial of your product, or allowing people to ask for more information from you. Several automakers have successfully used them to encourage test drives.
Slideshow ads are composed of 3-10 images or a single video that plays in a slideshow. These ads are a great alternative to video ads because they use up to five times less data than videos. That makes slideshow ads a top choice for markets where people have slower internet connections.
Slideshow ads are also a great way to get started for people without video-making experience.
Mobile phones are meant to be held vertically. Stories ads are a mobile-only full-screen vertical video format that allows you to maximize screen real estate without expecting viewers to turn their screens.
Right now, 62% of people in the US say they plan to use Stories even more in the future than they do today.
Stories can be made up of Images, videos, and even carousels.
Stories provide more creative freedom than regular image or video ads. Businesses can play around with emojis, stickers, filters, video effects, and even augmented reality.
The drawback of Facebook Stories is that they’re not placed in Facebook feeds, so users may not see them as much as other Facebook ad formats.
Facebook Stories also require different formatting than video or image ads, so you may need to create original content just for Stories.
How to post ads on Facebook. If you already have a Facebook business page (and you should), you can head straight to the Ads Manager or Business Manager to create your Facebook ad campaign. If you don’t yet have a business page, you’ll need to create one first.
Facebook offers 11 marketing objectives based on what you want your ad to accomplish.
Here’s how they align with business goals:
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Swift Digital Marketing Agency can help teach you how to advertise on social media. If you’re looking for an in-house team of social media advertising experts who are experienced with all types of social media advertising, we are is here for you.
But most of all, we’re known for the relationships that we forge with our clients. We’re not looking to take over your company’s social media endeavors, we’re looking to become an extension of your marketing team.
We’ll get to know your business and care for its success like it’s our own — because it is.
If you’re interested in learning how to advertise on social media from the experts, Swift is here to help.
Contact us online for a free quote or give us a call to learn more!
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High-quality web design is essential to the success of any business’s website. Your visitors can perceive trust, authority, security and more just from the look and feel of your website. If it is slow to load, complex to navigate, or hard to read, you may lose valuable visitors and potential customers.
Today’s consumers don’t waste time on poor quality websites. There is so much information, and so many websites popping up every day – if your website isn’t up to scratch, your visitors are just a few clicks away from other competitors.
Web design have the considerable task of combining beautiful designs, with functionality and authority, while helping site visitors easily find the information that they need.
So how can this be done? And what separates a poor website from a winning one?
At Swift Digital Marketing Agency, It begins with nailing the most fundamental aspects of website design – but these aspects are often the ones that are botched the most.
The Most Important Elements of Web Design are:
In this article, we’ll cover the most important elements of web design that will help you make the most out of your online presence.
1. White Space
Your design should be simple, clean and accessible. White space, or the area between design elements, gives your site room to breathe and makes elements easier to find for readers. White space is not always white, it’s just the name for spaces between elements or content.
White space is being used more and more as websites evolve. The use of big spaces and line spacing in the text helps each button and each word stand out better. Space can also be used to increase the feeling of the importance of an item, creating a focal point for the user’s attention.
In general, similar elements should have consistency in spacing. Start with elements such as the navigation and move on to develop your content on the page. Using grid-based layouts keeps your designs tidy and maintains balance and consistency across the pages.
2. Colour Schemes
The colour palette on your website will directly influence your visitor’s opinions of your site. When choosing a colour scheme, you should pay attention to your industry and brand, and discern the colours that best represent your business.
For example, while a healthcare company might want to use shades of blue or green to signal health and wellness, a local florist may choose black and white to contrast with the vibrant colours of their products.
Once you’ve chosen a dominant colour, you should consider how your colour palette should look. You could choose an analogous colour palette, with a few colours that are closely related, or complementary [contrasting?] colours, say, for when you want to draw the audience attention to a particular button or piece of content.
3. Unique Typography
When choosing typography for your website, the same considerations of industry and branding should be made as for colour schemes. The font you choose will help communicate your message to your consumers.
You’ll want to strike the right balance between professionalism and freshness. Whether you’re picking between serif or sans serif fonts, find something a little different that can distinguish your site from others.
It should be easily readable, on both desktop and mobile. Generally, this means at least 16 pixels. You can also pick a complementary font to identify headings and accents, but don’t go crazy on sizing adjustments, or you’ll overwhelm the body text.
Finally, you should use a colour scheme that contrasts your text and your background – pair light tones with dark ones, and avoid combining two very bright colours.
4. Content Hierarchy
There’s no denying the importance of a page’s content – it is one of the driving factors of how people reach your site via search engines. Creating high-quality content is of the utmost importance for successful websites, but where you place content on a landing page is equally important for turning your users into conversions.
When deciding on content hierarchy, you’ll want to put the most relevant information to the user’s search at the top. You should immediately establish a connection with the customer, providing a solution to a problem.
Next should be an explanation of your service offering and any unique features that set you apart. Any content around why your business is better than competitors, or how you can offer them something different should be added next.
And finally, you should answer any additional questions they might have about the service, before concluding with a summary.
5. Simple Navigation
Complex site navigation can be frustrating to users, and make finding information too difficult. Simple navigation should be easy to identify, easy to use, intuitive, and shouldn’t overwhelm users with a variety of routes to similar information.
Use simple navigation as the framework for your website build and content. Your navigation should provide users with a few things: knowledge of where they are on the site, knowledge of what else is on the site, a way to go back, and directions elsewhere.
Simple navigation also includes how users scroll. For example, sites with parallax scrolling usually include arrows that make the site more user friendly. The easier it is to navigate a site, the longer people are likely to engage with it.
6. Mobile-friendly Design
Mobile-first. Mobile-first. Mobile-first. Repeat that seven times and never forget it.
In this increasingly mobile world, a site that isn’t mobile-friendly is already falling behind. Mobile traffic has overtaken desktop traffic and shows no signs of slowing.
Your web design should perform equally well on different platforms.
While most WordPress templates are mobile-ready, a custom design will need to be either on a responsive template that will adapt to various screen sizes or will need a mobile-only site that is used when a non-desktop user accesses your site.
7. User-Friendly Experience
While a great user experience isn’t always on your visitor’s radar, bad usability on a site is immediately recognisable. Your website should be beautifully designed, and easily usable.
User experience (UX) design is less about the visual design and more about how the site is used. UX design is about optimising the interaction between your users and your website, whether this is through animation, navigation, easy-to-digest content, or responsiveness.
You’ll want to leave your user with a pleasant taste of your brand after their interaction. With so many options on the web, this is more important than ever. After all, one bad experience could cause users not to return.
8. Engaging Calls-to-Action
Getting a customer to take action on your site is the main role of most websites, whether the action is to purchase a product, get information, or provide contact info. To ensure this, calls to action should be placed throughout the page, and they should be obvious.
The landing page design should lead users to that action. Using techniques such as contrasting colours, spacing, and the content will guide your users to the right action. The calls-to-action themselves should be highly engaging, and say exactly what you want them to do, whether that be “Buy Now”, “Contact Us” or “Sign Up Free”.
If you have a variety of actions that you’d like to target, consider the most important one that a customer could take, and use that CTA the most prominently.
9. Stunning Visuals
Customers love to see visual cues. They’re more engaging and will help draw your users’ attention. Whether you use high-quality images or illustrations, the visuals you use should give your users a feel of your product and style.
Visuals can also be used to draw attention to a particular area of the page, and help visitors focus on what you want them to, without them even realising it. A visually striking banner will immediately draw attention, while custom images throughout the page can help users more easily find the information they’re looking for.
P.S. Bespoke images are important, and beware of using too many stock photos, or else your site could lose its authenticity.
10. SEO-boosting Elements
Search engine optimisation should be considered from the beginning of web design, as a lot of the goals go work in tandem. Search engines consider many aspects of user experience as ranking factors.
Elements such as website speeds, site navigation, mobile-friendliness, and easily scannable text all contribute to how users interact with your site. If your site isn’t providing a satisfactory experience, this usually leads to high bounce rates and low dwell times, which are signals to Google of bad user experience, and in turn, results in lost rankings.
It’s crucial to any website’s performance to consider how design elements will affect SEO, as the two have a great influence on each other.
If you’re looking for a team of experienced web designers to improve your website, find out more about our web design and web development services. Or if you just want to have a chat about web design, get in touch.
Social media is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
What is social media marketing?
Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:
Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large volumes of highly targeted users.
Benefits of social media marketing.
With such widespread usage and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing:
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals.
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