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July 19th, 2021

7/19/2021

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Eye Catching Web Design

We rarely get the chance to admire the full beauty of website designs when we’re limited to the cropped viewport of our browser windows, but there are some stunning examples of full page layouts out there. We might only see a finished website at a few thousand pixels at a time as we scroll down the page, but designers take great care to craft beautiful layouts in their design concepts.

Considering the fact that an eye-catching web design helps you attract more clients and can considerably help promote and also improve your business, it should be one of your main concerns. The final result should be the result of creativity mixed with powerful and professional features.
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Having a full page layout has its benefits and limitations. An important aspect is that you can make great use of the entire space to showcase your project. However, you must pay attention on how the final design will display on several devices, to make sure no important information is hidden.

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Having a full page layout has its benefits and limitations. An important aspect is that you can make great use of the entire space to showcase your project. However, you must pay attention on how the final design will display on several devices, to make sure no important information is hidden.

Call Swift Digital Marketing at (216) 339-6041 to start your project with us.
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What Are The Benefits of SEO?

7/15/2021

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Not sure if your business should invest in search engine optimization (SEO)?

As a core digital marketing strategy, there are plenty of reasons to invest in SEO — and even an SEO agency — to boost brand awareness, reach more customers, and earn more revenue online.
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That’s why we’ve compiled a list of the 15 biggest SEO benefits, from boosting your credibility to maximizing your advertising strategy. Keep reading to discover the full list of advantages that come with an SEO strategy!

​1. SEO Improves Your Digital Marketing

When you invest in digital marketing strategies, you want to earn the highest return on investment (ROI) possible. With a smart and competitive SEO strategy, you can expect an impressive ROI. Why?
When it comes to search engines, they offer a close rate of almost 15 percent for new leads. That doesn’t seem like a lot, but when you compare it to traditional marketing — which is less than two percent — that’s a massive advantage of SEO. That means you can increase your lead conversion rate by almost 13 percent.
To put that in perspective, imagine that your average lead is worth about $800 and that you sign about 20 new leads a month. With digital marketing, plus SEO, you’ll now sign 23 new leads a month — that translates to an additional $2,400 a month, which means $28,000 in additional revenue a year.
For many businesses, that revenue increase is one of the biggest benefits of SEO.
That additional revenue from search, however, depends on SEO. If your website ranks at the bottom of search results on page two, three, or four, users won’t find your business. They’ll stick to the first page of results, which means you won’t generate leads from Google or any other search engine.
It also means you won’t see that additional $28,000 in revenue, either.

​2. SEO boosts your credibility

A key benefit of SEO that many companies overlook is how it improves your credibility among consumers. Ranking on the first page of search results signals to users that Google — or another search engine, like Bing — trusts your website.
That’s one reason why 75 percent of users stick to the first page of search results. They trust search engines to filter results for them, eliminating spammy websites. Google, as well as other search engines, understand this, which is why they use on-page and off-page signals to rank websites.
These signals, which can range from the content you create to your website’s speed, demonstrate that your website is safe and credible. They also emphasize that your webpage answers a user’s query, such as, “how to clean an inside AC unit.”
Another way SEO can boost your credibility?
By optimizing your Google My Business listing. This listing, which appears in local searches and specific searches for your business, provides users with details about your company. It can also feature reviews from Google users.
These reviews are critical to building credibility, as well as driving sales.
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Shoppers place a lot of trust in reviews, which is why 80 percent of consumers say that online reviews have changed their mind about purchasing a product. That’s immense, and with SEO you can maximize the impact of your company’s reviews.
3. SEO drives high-quality traffic to your website
SEO also helps you earn more high-quality traffic to your website. Unlike traditional marketing, digital marketing offers hyper-targeted tools. Instead of paying for a billboard and hoping that your target audience sees it, you know they’ll see your website in search results.
Plus, you’re reaching your target audience at a prime time. They’re looking for you — not driving to work or watching the TV — which means you have their full attention. It also means they’re more likely to act on your calls-to-action (CTAs), whether it’s an invite to call your team or like your Facebook page.
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That difference in user intent is one reason why 89 percent of marketers say SEO is a successful strategy.

​4. SEO measures your success with real numbers

Whether it’s in advertising or marketing. That’s why it’s a massive perk of not only digital marketing but also SEO that you can monitor the success of your strategies.

The best part is that you can access your digital marketing analytics in real-time.

With Google Analytics, as well as other web analytics tools, it’s easy to assess the performance of your SEO strategies. A few metrics to monitor include your website traffic, bounce rate, conversions, and time on site.
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Marketing software, can make monitoring your SEO strategy easier. It can also measure your digital marketing ROI, as well as provide actionable insights into your campaign — both of which enhance your approach to SEO.

​5. SEO promotes your company all day, every day

Depending on your business, you may offer 24/7 service. If consumers can’t find your ecommerce website online, however, that doesn’t help. That’s where another key benefit of SEO comes into use — it can promote your business 24/7.
If you invest in video marketing, you can also supercharge your brand awareness efforts. Why? When users watch a video, their brand association increases by almost 140 percent — to make sure users see your videos, however, you need to optimize them for search.
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With SEO, you can do that.

​That’s critical, especially when you consider that Google processes 
more than 60,000 searches a second.

It also reinforces digital marketing’s ability to connect with users on their terms. You’re not trying to reach consumers with a billboard that they spot when leaving town for the weekend — you’re reaching them when they’re looking for you.
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That enhances the value of your website to users, as you’re providing an answer to their problem. From that perspective, the benefit of SEO is that you’re promoting your company to consumers, but in a non-promotional way.

​6. SEO targets every stage of your buying funnel

The rise of content marketing makes SEO even more valuable to businesses. With content marketing, which includes a range of content types, from infographics to guides to blog posts, you connect with consumers in every stage of your marketing funnel.

The best part is that consumers love this approach. More than 60 percent of consumers prefer companies that create original content for them, which can also help build their brand awareness and loyalty for your business.
This benefit of search engine optimization is a win-win for consumers, as well as companies.

​7. SEO increases brand awareness among high-value shoppers

What is another benefit of SEO?

A better level of brand awareness among your most valuable shoppers. As consumers move through the buying funnel, they conduct a lot of different searches. If your company continues to appear in their search results, it increases their brand awareness for your business.

Even better, it builds their trust in your company.

With your content marketing and SEO strategy, you’re demonstrating to consumers that you’re more than a product or service provider.

You’re also a valuable resource for industry information, which increases your value to audiences.


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​8. SEO generates more leads, sales, and market share for your business

One of the most mentioned benefits of SEO is the increased sales, leads, and market share that companies see. This perk is also something you notice in your day-to-day operations. You see the shoppers coming into your store or the product orders shipping out of your warehouse.

These increases happen because of your rank in search results. By appearing on the first page of search results for high-value keywords used by your target audience, you’re earning clicks and visits from the consumers that matter most to you.

To put the value of ranking on the first page into perspective, consider that the first listing in search results earns 33 percent of all search traffic. If you target the keyword, “central air conditioner installation,” which has a search volume of 1300 a month, you’d earn more than 400 visits a month.
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Not all those visits will lead to sales, but you can trust that some will.

​9. SEO maximizes the success of your PPC campaigns

If you’re incorporating digital marketing into your business strategy, it’s likely that you’ll invest in PPC advertising at some point. While PPC is a paid strategy and SEO is a non-paid strategy, they work well together — which is why you should think about partnering the two.

How does SEO help your PPC campaigns, though?

One, with SEO and PPC, you’re reinforcing your presence in search engines. Not only does your website appear at the top of paid search results but also organic ones too. That provides users with two opportunities to visit your website, plus emphasizes your brand.
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Another advantage of SEO is that you can apply your SEO data to your PPC campaigns. A webpage that leads in conversions, for example, may rise in value if you incorporate it into your PPC campaign. Even better, that landing page may target a keyword with a low cost-per-click (CPC).

​10. SEO helps you outrank your toughest competitors

With 80 percent of users relying on the Internet for researching a product purchase, expect your competitors to invest in SEO, as well as other digital marketing strategies. That’s why, if you skip on SEO, you can expect your sales and overall market share to decrease.

When users search for queries related to your services or industry, your website won’t appear — and if it does, it likely ranks on the second, third, or fourth page. Only 25 percent of users go past the first page of search results, however, which cuts into your potential profits and leads.
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That’s why, if you want to compete against your competitors, SEO is essential. Invest in SEO, as well as develop a smart strategy, and you can outrank your toughest competitors. Even if businesses in your industry aren’t using SEO, it’s a massive advantage to your company if you’re the first.

​11. SEO makes your digital marketing strategy stronger

If you’re investing in digital marketing, SEO is probably a part of your strategy. It strengthens your overall campaign in multiple ways, however. Plus, it enhances additional digital marketing focuses, like content marketing, video marketing, and social media marketing.

By building a comprehensive, as well as a durable digital marketing strategy, you’re increasing your competitiveness in the online marketplace. That can serve as a significant advantage when competing in a tough market or against competitors with more resources than your company.

Plus, a stronger digital marketing strategy means a bigger ROI.
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With a better return on your digital marketing efforts, you can reinvest in your company’s success. Whether you decide to improve your SEO strategy, expand your in-house team, or increase your company resources, you can use those funds to make your business even better for consumers.

​12. SEO reaches every member of your target audience

A key benefit of SEO is that it not only reaches audiences in every stage of the buying funnel but also connects with every type of target audience. Depending on your company, you may have a few different target audiences.

If you’re a lawncare company, for instance, you may offer commercial and residential services. Those services encompass two separate audiences — homeowners and business owners. While these audiences both want lawncare services, their journey through the buying funnel is likely different.

For example, a business owner probably has a different set of questions than a homeowner when it comes to lawncare and lawncare services. A business owner may even want a set of services not available to homeowners, like maintaining a sizeable pond.
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With SEO, you can reach each of these audiences by targeting keywords specific to their intents. A quick example is creating a service page that targets the keyword, “commercial landscaping services,” and another service page for the keyword, “residential landscaping services.”

​13. SEO decreases your advertising costs

SEO also benefits your business by lowering your advertising costs — and even your marketing expenses. With a well-planned SEO strategy, your company can rank on the first page of search results for high-value keywords.

That offers your business the option to decrease your advertising spend, as well as reinvest it elsewhere. For example, instead of running five PPC campaigns, you may opt to run two and then use your savings to expand your content marketing strategy.

SEO can decrease not only your digital advertising spend but also your traditional advertising costs. Many businesses discover, often within the first year of investing in SEO, that it’s more cost-effective than traditional advertising and marketing.
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Plus, it delivers even better results.

​14. SEO grows your local marketing efforts

Even if you’re a local business that depends on offline transactions, SEO benefits your company. As more consumers become smartphone owners, local search rises in popularity. The value of local search is immense too, as 80 percent of local searches convert, which means more business for your store.

If you’re not investing in local SEO, you’re excluding yourself from shoppers that are ready to buy. For your competitors, that makes it easy for them to gain market share, as well as build their popularity in the area.
Don’t make it that easy for them. Instead, give your business a competitive edge with local SEO.

​15. SEO drives your long-term success

Unlike a lot of traditional marketing efforts, SEO is an ongoing strategy. That means your company continues to see the benefits of SEO, years after you invested in it — to see those results, however, it’s critical to view SEO as a long-term investment.

That means that it’s something your business invests in each year. To maintain your rankings, as well as evolve with search algorithm update sand user search habits, you continue to include SEO in your marketing budget.

By making a long-term commitment to SEO, as well as digital marketing, you’re maximizing your ROI. Even better, you’re building on the benefits of SEO. That can mean even better brand awareness, audience targeting, lead generation, and more.

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July 13th, 2021

7/13/2021

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Consumers Tend To Invest More In Brands When There Is An Emotional Connection.

Brand Design, Branding Concept, Cleveland's Best Web Design, Cleveland's Best Social Media Marketing, Custom SEO plan, Social Media Marketing, Digital Marketing Agency, Web Design Company
SWIFT is a leading digital marketing agency that focuses on growing your business successfully with online marketing services.


Whether you want to increase conversions, traffic to your website, or both, we can help you design an Internet marketing campaign that will help you reach your goals.
​
The right advertising campaign can be the secret sauce to a business' success. 🙉


By focusing on ROI from the starting line, our marketing team crafts PPC, display, geotargeted and remarketing campaigns engineered for success. Experience results from digital advertising that have a real impact on the bottom line.


Power your business to new heights with our digital marketing services and technology platform.


Have a question? 


DM us for more! 
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⠀⠀ #webdesign #startup#digitalmarketing
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Did I Mention About Branding On The Web?

7/13/2021

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From there, they will spend less than 3 seconds inspecting a website. This includes looking at the content, grammar, assets and anything else on the website that they might find interesting.

Another 3 seconds is then spent interacting with the website - clicking on links to see if there is anything useful on the site. At the end of this 6 second process, users will forman opinion about whether they find the site trustworthy or not.

​This is an extremely small window of time to convince users that your website is one that they can trust purchasing from - so what kind of trust factors can you include to promote your reliability as a business? More importantly, what kind of actual value do the assets on your webpage have? All these factors can help branding on the web.

Businesses have about six seconds to create a positive impression with users when they come to navigate a website. With a help of the website, businesses create a positive impression and design a brand image.
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Although, it might take a few weeks to design a website, on average, visitors will spend about 200 milliseconds navigate it. This is no joke! Yes, milliseconds! This is the amount of time that is necessary to make a decision.
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The best branding websites are catchy when looking at the color, density and layout of the site.


​How About Testimonials?

Sometimes a trustworthy testimonial is a required catalyst to get uncertain users to convert. Consumers trust businesses through recommendations from peers, experts, and friends.

Testimonials are most credible when attributed to a real person. Adding a name, face, or voice creates a legitimate source.
​

​Authentic testimonials that are featured on a website can also be properly leveraged across multiple marketing channels, such as social media and other forms of digital marketing.
​They are powerful trust builders for any business. Additional tools like rating scales and comment sections allow customers to leave honest reviews.

​Responses from real people give prospective clients a glimpse into the customer experience and can help encourage undecided potential customers to buy.
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Without a doubt, applying testimonials can result in increased customer satisfaction and conversion rates.

​ To minimize customers fears about price, quality and security, the best approach is to integrate customer testimonial for each product. ​​

​Design

Brand and website design is the first point of contact for many potential customers. People prefer easy to use websites. What it means it that a stunning website gives for the first about the business. A clean design looks professional allows visitors know that a business is legitimate.

Design is a trust factor that helps establish credibility even before users interact with the website. To prevent users from looking elsewhere, invest in a stunning website that looks professional.
​

Part of designing a professional looking website is remembering that the user experience is critical when establishing trust. ​
Visitors should not search far and wide on your site to find information. It is crucial for the customer to not get frustrated while looking for products and services.

For this reason it is crucial to
create a website that is easy to navigate and attuned to the user experience. What is the actual value of making sure that your website's design is professional and has clear navigation?

​While they had a professional looking site that established trust with their customers, the navigation should not be cluttered for people to navigate. It is important to keep it simple and to streamline the navigation process.
​

Business Information Design ​

Providing contact information, like a phone number and email allows customers to reach the business with ease. This is another great way to build trust with customers and provide access to services.

Knowing that they can talk to an actual person if they run into any issues can reassure consumers and alleviate fears of inadequate quality or service.

One of the best ways to provide business information is to spend time creating an “About Us” Page that is descriptive and visually appealing.

Showing the names and faces of employees personalizes your company and allows users to get an idea of how things are being run behind the scenes.

​Be honest with your customers and you will instill a sense of trust in them that will make them navigate from your "About Us" page to the product or service you are trying to sell.
​

​How About Social Media?

Social media is one of the best trust building tools for companies. First of all, it allows to talk directly to existing customers.

Also, it shows prospective customers that the company is responsible and that it promptly addresses any customer service needs and concerns.

Having social media indicator buttons next to any sharable articles, shows that people are interacting with the content you publish.

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When they share your articles, current and potential consumers know that they can trust and engage with you on a regular basis.

​If you are looking for a stunning website. Look no further. We create gorgeous and easy to use websites with up to date and modern appeal. Flexible, Sustainable Site Structure that Evolves with your business. ​
 At Swift Digital Marketing Agency, our team will make sure that your site evolves along with it to appropriately communicate new relevance signals to search engines.

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Brand Design Makes Anything Possible

7/8/2021

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Did you know that the brand voice is the way to connect with customers? Ultimately, it’s the way to share your company’svalues and motivations. Truth be told, brand design needs a voice and a stela concept to succeed. ​
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A brand voice is successful when it connects with audience, engages and most importantly lets people believe in what youcompany does.

Here are a few highlights of companies that have nailed their brand voice and successfully guide their audience through the process of creating their brand identity.

​What is a brand voice?

Brand voice is the way you talk to your customers and is defined by brand’s communication style. Brand’s voice is directed to your target audience. It can have any style, as long as it feels true to your brand values and persona. It can be authoritative, playful, intellectual, ominous, fun or kind.

Just as you communicate in a specific way with your family, friends, colleagues and partners, there’s also a way to communicate with your customer base.

Consumers tend to invest more in brands when there is an emotional connection. In the end, it’s more about how you say it and less what you say.


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Avenues for expressing your brand voice include, but are not limited to are emails, website design, press releases, packaging, social media platforms and ads.

​How to develop a brand voice?

The first step and the most important step in developing your brand voice is to assert your core brand identity. It could be established by your vision, mission and values. They highlight all the aspects of your business and allow for your brand identity to stand out amongst the competition
Start by choosing three distinct descriptors for your business. These should be clear words that evoke a fascinating feeling. Think: reliable passionate, or relaxed.
Consider the mood you want your content to evoke and how you’d like your company to be perceived. Such descriptions will lead the tone of all content you create.
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Turn to those in your target community, and ask what excites them most about your brand. This is one of the best way to obtain invaluable information you can use when building your brand voice.

Facebook to Instagram and Twitter, offers analytical resources that provide analytics regarding location, age, gender, and the times of day your customer are most engaged. Create a plan for your brand to share content via different social media platforms.

Finally,
 build a style guide. It helps to maintain the consistency of your company’s brand voice.

Glossier: Beauty Company articulates wellness and beauty care for modern women. They complete their mission through empowering voice, creating an immediate personal experience.

Exceptional brand voice examples

It’s important to find your own heroes when it comes to brand voice, but here are our picks for companies that are great brand voice examples.

Glossier is the New York-based brand and it describes itself as a “people-powered beauty ecosystem”. Their brand voice articulates beauty and wellness  for modern women through self-care and empowerment.

Their relatable visuals and social posts connect directly with their target demographic. Bright and feminine visuals are often paired with simple and bold phrasing.
High Snobiety is a lifestyle website covering cars, lifestyles, streetwear and sneakers and arts. It translates style-conscious branding for the modern young modern and provocative youth.
​Apple’s brand voice consistency conveys confidence and quality
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Apple’s been the company to look up to in terms of setting themselves apart from their competition. Everyone feels welcome and many feel spoiled by owning their products. Perhaps this connection is somehow based on the level of intimacy felt within owning their product?
The infamous and successful party game, Cards Against Humanity, leads their social posts with dark humor and snarky phrases to make a memorable mark on present, past and future customers. ​
Take a look on snack food, Prongles! Their social media posts don’t shy away from shock value, but their consistent tone of shocking voice keeps their success rate high.
Well known American health food store Whole Foods combines nutrition, playfulness, approachability and through their merchandise, website designs, and social media presence.
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This consistency throughout different platforms lets their customers know that they value community and wellness, and this is what is behind their brand voice.
​This consistency throughout different platforms lets their customers know that they value community and wellness, and this is what is behind their brand voice.

​Time to find your voice!

Creating a successful brand voice is all about establishing a communication style that speaks directly to your customer and builds a robust community.
Your brand voice is your honest personal tone that keep your customer base happy and connected. Keep in mind that while consistency is key, it is also important to be flexible. Be prepared to adjust your brand voice depending on your customers and the market. They tend to change over time.

How to start?

You can start by creating a logo. How can I create my own logo?

To create your own logo, you need to follow these 4basic steps:

​
Find inspiration for your design
  • Define your brand logo and style
  • Create your ideal logo design
  • Integrate your logo into your brand
You have several different options for creating your logo design, you just have to pick the one that’s right for you.
Here are some of the best ways to create a logo
  • Logo maker: you can use a free website to churn out a logo in less than an hour. Keep in mind, that if you actually want to use that logo, you will have to pay for it in most cases.
  • Work with a freelance designer: you collaborate with a single artist to create your logo.
  • Hire a design agency: you work with a fully staffed design team on your logo design, often in the larger context of branding your business and conducting market research.​​

How do you know which is right for you? Each option has its advantages and drawbacks

Where to start when creating a logo

Before you create your logo, you define a clear vision of the brand values for logo to express. How will it be different from your competitors? Who are your customers? What do you want them to feel when they hear your brand name?
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Even if your business is already established and or you’ve considered this idea in the past, please revisit your brand strategy so that you can pass this along to designers.

What is the best way to get a logo designed?

It is fair that this is not an easy but fair question. Every business has a different set of needs and that’s exactly why different options exist. It boils down to determining what’s important for you and your business at this stage.

If time and money are stagnant right now, consider a temporary, generic logo from a logo maker.
Looking for a variety of options and a balance between affordability and design expertise? Launch a few freelance designers.

Did you find a trusted freelancer that can match your work style and your budget? Work with them.

Seeking a comprehensive, world-class branding package? Get with an agency.

Whichever method you choose, come prepared with a clear idea of who your brand is and how you want to present it to the world. Remember: your logo is your brand’s first impression. Make it a good one.
Need a design that makes your brand stand out?

Our designers can help you create just about anything.

    Contact Us Today!

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